The Hidden Revenue in Your CRM Activity Timestamps

Episode notes

Lucas and Luna dig into a data point most B2B marketing teams ignore: the last-activity timestamp on CRM contacts. They walk through how one SaaS company discovered that 63% of its so-called 'active' leads had actually gone silent for over 90 days - and how that realization saved them $240,000 in wasted email sends and ad retargeting. The episode covers why timestamps are a leading indicator of list decay, how to build a simple 'recency scoring' model in your marketing automation platform, and why cleaning based on activity date beats cleaning based on email bounces every time. No fluff, just a concrete operational fix for a revenue leak that shows up in every CRM. #CRM #MarketingAutomation #RevenueLeak #LeadScoring #ListHygiene #B2BMarketing #DataQuality #EmailMarketing #Retargeting #RecencyScoring #MarketingOps #SaaS #CustomerData #Automation #FexingoBusiness #BusinessPodcast #MarketingPodcast #TheMarketingOperator Keep every episode free: buymeacoffee.com/fexingo

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