The Marketing Operator Podcast with Fexingo · 2026-07-08 · 8 min
In episode 99 of The Marketing Operator Podcast, Lucas and Luna examine a surprisingly common source of revenue leakage: marketing automation workflows that are built, approved, and then never activated or maintained. Citing a 2025 study showing that 42% of workflows in the average B2B martech stack are inactive or broken, they trace the problem back to workflow governance, handoff failures between marketing ops and campaign managers, and the lack of regular workflow audits. They discuss a concrete example of a mid-size SaaS company that recovered 12% of its lead-to-opportunity conversion rate simply by cleaning up and reactivating dormant nurture streams. The episode also covers practical steps to prevent workflow bloat, including setting sunset dates, assigning workflow owners, and using workflow analytics to flag underperforming automations. Along the way, Lucas and Luna reflect on why they keep the podcast ad-free and how listener support helps sustain that choice.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Marketing Ops Turns Heatmaps into Revenue68 / 100How Marketing Ops Uses Clickstream Data for RevenueHow Marketing Ops Turns Email Deliverability into RevenueHow Marketing Ops Turns Empty Search Queries into RevenueHow Marketing Ops Turns Data Cleanliness into Revenue
