The Mack Podcast · 2026-07-30 · 33 min
A family's legacy is built on more than financial and legal structures. It's also shaped by the stories that define its identity, values, and relationships across generations. In this episode, Brian Adams sits down with Jamie Yuenger, Founder and CEO of StoryKeep, to explore why family narrative should be treated as an essential part of family office infrastructure rather than an afterthought. Together, they discuss how intentional storytelling strengthens governance, creates deeper engagement across generations, and provides a foundation for leadership transitions and long-term family continuity. To learn more about Mack International, please visit
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