The Live eCommerce Podcast · 2025-10-07 · 35 min
In this episode of The Live eCommerce Podcast , Nicolas and Matt welcome a very special guest: Luna , the creative force behind Circle Boutique - a brand that blends ritual, fragrance, and artistry into an enchanting shopping experience. From tarot-inspired perfumes to Zodiac collections, hand-crafted candles, and teas, Luna has built more than a store - she’s cultivated a thriving community of creativity, self-expression, and ritual. We explore: Luna’s journey building Circle Boutique from passion to community hub How ritual and artistry shape customer experience in retail Live shopping as both a slow-and-steady journey and a space where bold leaps can succeed Lessons for brands looking to integrate storytelling and authenticity into video commerce Whether you’re a retailer, marketer, or simply someone who loves magical experiences, this conversation will leave you inspired.
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