Hosted by Nicolas Bailliache
A show for retailers, brands and creators looking to grow their video commerce strategy. What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce.
187 episodes · publishes weekly · latest 2025-10-31 · ~25 min/episode
Rank
#5333
Substance
44.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5333 of 6186
Substance
Top 86%
outscores 14% of the index
The Live eCommerce Podcast ranks #5333 on The B2B Podcast Index with a substance score of 44.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. There are a few concrete figures - Prime Day price drop ($53 to $45), category growth percentages, and the Amazon fee math example - but these are largely unverified paraphrases of secondary sources and the rest of the discussion is vague.
Averaged across 1 recently scored episode, with cited evidence.
A handful of Prime Day data points give the episode some marginal value, but the vast majority of runtime is small talk, sports chat, and surface-level observation with no actionable operational takeaways for a B2B operator.
“Not in a great mood today, Nicholas. I'll be honest with you. All my favorite teams lost last night”
“45% of the shoppers that shopped on Amazon Prime Days this week, 45% were waiting for items to go on sale”
Every major claim is conventional wisdom - Amazon faces competition from Walmart, the creator economy is growing, India is a big market - with no contrarian angle or first-principles reasoning applied to any of them.
“I love competition obviously I don't like any any one company dominating the way Amazon has dominated over the years”
“He just created content at the right time with the right audience and built his audience one by one”
Despite the episode title promising 'Andrew from Dappz,' no actual guest appears in the transcript; the episode is entirely two hosts chatting, and neither demonstrates deep practitioner authority on the topics discussed.
“I listened to a report from a retailer this past week, basically saying they reacted to the tariffs in a very positive way”
“Neil Toit, who I got a chance to have on the podcast, was writing a post last week saying, if you actually want to make money on Amazon”
There are a few concrete figures - Prime Day price drop ($53 to $45), category growth percentages, and the Amazon fee math example - but these are largely unverified paraphrases of secondary sources and the rest of the discussion is vague.
“if you buy something 10 bucks, you need to sell it at 40 to just be able to have a 30% margin on top of what all the fee that Amazon is taking”
“55%, which is interesting to me, waited to compare prices from Amazon with Walmart and Target”
The hosts almost never challenge each other, defaulting instead to agreement and affirmation; questions are generic ('do you think this is an indicator?') and the conversation repeatedly loses focus on commerce topics entirely.
“Nicholas, do you think this is an indicator, a true indicator of what Q4 will be like across U.S. commerce?”
“So where are we going?”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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