The LinkedIn™ Branding Show

The episode surfaces a handful of practical data points (the 3-message limit, new booking feature, rough price of Premium Duo) but is heavily padded with opinion loops, self-promotion breaks, and meandering inbox anecdotes that displace substantive content.

“you can book an appointment where you can have people book a call, schedule it and pay for it through the LinkedIn app”

“if you want to connect with someone and you want to send them a customized message, you have to pay for LinkedIn premium if you want to do that more than three times a month”

The core thesis - LinkedIn Premium is overpriced and AI features are gimmicky - is a well-worn take in the LinkedIn creator community; the only mildly contrarian moment is a Pages advocate telling LinkedIn's own team that solopreneurs shouldn't invest in Pages, but it isn't developed into a rigorous argument.

“I would never advise a solopreneur to hang out and spend a lot of time and energy on their company page”

“I found that I get a higher chance of people connecting with me without a message. So even that's gone out the window”

There are no external guests - just two co-hosts who are LinkedIn consultants; while one has some insider access (LinkedIn Pages team consultations), neither has operated LinkedIn strategy at meaningful organisational scale, and the episode reads as peer conversation rather than expert testimony.

“I'm one of your co-hosts, Michelle B. Griffin. And I'm the other half of Michelle Squared, Michelle J. Raymond”

“from time to time, the pages team, whether it's the engineers or the product team will reach out to me and ask me for my opinions on what would make company pages better”

A few rough price figures are cited but nothing is sourced or verified; the most telling data point - 'some astronomical number of new founders' - is stated without any figure, and claims about organic reach and connection-request acceptance rates are entirely anecdotal.

“I think it's about 150 bucks a month”

“there was some astronomical number of new founders that LinkedIn have noticed in their data that last year, that number went skyrocketing”

The format is two co-hosts chatting rather than an interview, so there is no host-guest pressure dynamic; questions are soft and self-answering, the 'spill the beans' build-up yields almost no concrete disclosure, and two mid-episode promotional breaks further fracture the conversation.

“you've got to tell. I'm privately going to get you to spill the beans, but do tell”

“do tell. And I first want to know your thoughts. Would you ever try to have someone book a call with you?”