The Limitless Leadership Podcast · 2026-06-09 · 43 min
In this episode, Patrick Egan, founder of Spark Interactive, shares his journey from leading marketing for major automotive software companies to pioneering digital vehicle inspections (DVI) and storytelling-driven marketing. Patrick emphasizes the power of authenticity in business storytelling, highlighting how real, unscripted stories from owners, teams, and customers build connection and trust. He also discusses the importance of culture and leadership by example, urging shop owners to listen to their teams and showcase what truly sets them apart in a competitive industry. Stop managing chaos and start leading with purpose. Visit to learn more about Limitless Leadership coaching, training, and speaking. Visit to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence. Stop wasting your marketing dollars and
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