The Launch Lounge Podcast · 2026-07-14 · 33 min
You've poured everything into a launch - the emails, the ads, the webinar, the sales page - and still crawled over the finish line wondering what actually worked. Sound familiar? Here's the truth: most launches don't fail because the emails were wrong or the webinar wasn't good enough. They failed because the launch started too late. By the time cart opens, the result has usually already been decided. In this episode I walk you through the five phases behind every successful live launch, including the behind-the-scenes story of how Floret went from a million dollar launch to $2.5 million - and exactly which phase made the difference. Whether your goal is $10K or seven figures, these five phases work the same way, and skipping even one is quietly costing you sales before you even ask anyone to buy. "The biggest launches are not built during cart open week.
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