366. Why Those Who Scale Fastest Never Do It Alone

Speaker A: If you feel like you're the only one carrying it all in your business, if you know exactly what to do and you still can't get yourself to do it, I want to tell you why. That's not a willpower problem. It's an isolation problem. And today, I'm breaking down. What exactly changes the moment you stop trying to build alone. And the specific, specific shift that separates the business that scale fast from the ones that stay stuck circling the same plan year after year. If you've been white knuckling this on your own, this episode is the permission and the proof you've been missing. So stay tuned. Hey there. Hello and welcome to episode number 366 of the launch Lounge Podcast. I have missed you. You. Why, you ask? Because I batched a few episodes and that means I don't have to create content every single week, which is how you free up your time, which is exactly what we're talking about today. But when I do batch these episodes, by the time it comes time to hit record again, I feel like, oh, I'm gonna go and have a drink, have a cup of tea with one of my besties. That's how I feel when I get to hang out with you here. Thank you for being here with me. I'm so glad you're here. I'm also glad that it's getting warmer. I tell you, spring has sprung in Brisbane. The wind is blowing. The August winds is here. The echo winds, they're blowing. It was, um, summer this morning and then winter by lunch, and now it's spring this afternoon. That's the weather in Brisbane today. Uh, but I am just happy that it is finally warming up. This morning when I got up to get in the pool at 5:00am, my phone said it was 14 degrees. So, you know, not the usual 11 from the last three months. So yay, 14 degrees. We're getting in the pool. I still think that's crazy. Every time I say it out loud, I realize how insane it is. It is insane. I know. But luckily there's like 100 people doing it with me, so it keeps me, keeps me honest and it keeps me healthy. And that's exactly what we're talking about today. Um, you'll see where this links in. I want to talk to you today about loneliness. Building an online business, um, can be incredibly, very, very, very lonely. I have a bunch of girlfriends and we call ourselves the Hot Mums. I don't think I've told you much. Maybe I have told you about the Hot Mums. Uh, it's a long story how we got to that name. It's not just because we think we're hot and we're mums. We are both those things. But, but, but there's a whole story to how we got to being the, the hot moms, the hotties. Um, but if you ask. So these are my best friends. We're actually, we're going to Queenstown for one of my one, one of the hotties. 50th birthday at the end of August. Uh, and we are all getting tattoos to celebrate the hotties. Now I am not a tattoo person. I do not have any tattoos. I don't like tattoos. I've never wanted tattoos. I think tattoos are great if you want them, but they not for me. Thank you very much. I uh, I do look at some people and I go wow, tattoos really suit them. But you know, it's not for me. Uh, but I have agreed to get a tattoo and there is your 40. I'll be 46 the day we get the tattoos because I'm going to celebrate my birthday while we're in Queenstown as well. So I'll be 46 when I get a tattoo and I'm getting one because my friends are pressuring me into getting one. No, that's not true. We all have free will. There's about, I think three of the eight of us are not getting but I'm getting one. Um, and I will tell you all about it when it's on my body and I am getting one to remember and celebrate and love my hotties because my girlfriends are my just my ride or dies. And I spoke to someone earlier this week and we were laughing about the fact that even my best friend who is a dentist, Jody is a dentist. I know exactly what she does. I know because I've sat in her room, uh, while she looks at my kids teeth and I know what a dentist does. Um, if you ask Joats on any given day, what do I do for a living, I think she will not really be able to tell you. She will say something about ads, Facebook ads, Instagram ads. She will say something about students and clients and she will say something about I sit at home alone all day behind my computer and I need to get out more because she often tells me I need to get out more. But it is a really, really lonely journey building an online business. Building these, these online expert based businesses that we, we build. Especially if most of the people that you work with are on the other side of Zoom, on the other side of Kajabi. On the other side of circles, it can be a really lonely journey. And not just is it lonely, it's also weird, you know? Um, like, a dentist is not weird. We know what a dentist does. My other friend's a photographer. That's not weird. We know what that is. Another one is an interior designer. We know what that is. But what do we actually do? Uh, I don't know. I think I was at a barbecue once and. And someone was like, oh, so you're, like, trying to be an influencer? And I was like, no. And I'm sure a lot of people can find my Instagram if they don't understand what it is that we do. And they go, oh, poor her. She's been added for 10 years and she only has 4000 followers. Must not be a very good influencer. I am not a very good influencer. So there's the loneliness factor, and then there's also AI factor. Right. And I don't know about you. I mean, look, I just feel like everything that can be said about AI has been said so many times, and I actually, really, genuinely, genuinely deeply in my soul believe that AI is going to give women such an incredible opportunity because it is going to free up so much of our time, because we are the vendor whose time is most demanded. Right? So. So all things about AI, whether it's good or bad, aside, I think the thing that I'm finding myself craving more and more as a result of AI is connection. And, uh, I just find that there's so much shallowness on socials now. I am absolutely loving showing up unpolished, showing up unedited, showing up raw and real and authentic. And I love it when other people do. And I feel more connected to other people online all of a sudden, because I feel like there's people who just use AI and it's. It's so vanilla that you can't even hear it. And I just scroll past it, and then there's people who are just showing up real and raw, and I love it. So I think we're all craving depth and connection and authenticity. And, um. And then, you know, the other thing about AI that's happening right now? Um, and I've been talking about this for weeks. If you've watched my YouTube videos, you know that I've been talking about this for weeks. It's the whole. Is courses really dead? I don't think courses are dead. Not at all. But I do think that, like, co creating, co learning, implementation learning is where the new learning is at. Um, Passively consuming information, our content, that part is dead. That is not coming back. Or it might, I don't know, uh, who knows? It might come back. But. But right now, what everyone values is, can I please be in a community and learn together? Can we get our hands dirty and apply this to my business? So. So there's all these things playing around in my head right now. Um, and that's why I created today's episode. I created today's episode because I want you to know that people who scale their businesses the fastest, they don't do it alone. And I'm going to, I'm going to show you why, and I'm going to show you how this is relevant to you right now in 2026, and particularly as we move into 2027. Because you might think, well, sure, it's only the 11th of August today. Um, but, uh, do you also feel like it was just the first of January, like the day before yesterday? I definitely do. And you know what? I, I saw, I saw, um, someone else starting to talk about Black Friday right now. And I know other years I've spoken about Black Friday as well. And it is, I was like, holy cow. Yeah, it is time to start thinking about Black Friday right now. Because, uh, because here we are at the beginning of August and, and Black Friday is around the corner. It's less than six weeks away. And that means Christmas is, you know, when is it? Christmas is going to be soon. Um, yeah. So time is going to fly and it is flying. So let's talk about why. Doing it alone at this point in time is costing you. It's costing you in terms of follow through and commitment. It's costing you in terms of sadness and isolation and doing things alone. But there's a lot more that it's costing you. And today we're going to talk about a few things. The first thing I want to talk about is focus. I recently worked through a bunch of old folders and old stuff in my business. Um, I've been doing it for 10, more than 10 years. Hang on, let me just think about that for a sec. 2026. Yeah, 10 years. Uh, 11 years. 11 years since I started my first business. Um, so 11 years since I started my first business. So I've got folders galore. Here's a bunch of folders. And I was going through it and the funny, funny, funny thing is I came across this curriculum that I had worked out for offers and for content that I want to create in 2021. And I thought, wow, that's very much like what I'm doing now. And I already created it in 2021. And I don't remember creating it. Uh, and I don't. Or I remember. I remember standing in front of a bunch of. I bought some of those giant ass sticky notes, like big ones, um, like, like big sheets of paper and put it on the wall so I could write on the wall because I didn't have a big wall, white whiteboard. And I mapped it out there. And I remember that, but I, I couldn't remember the content, but I remember the moment. And then when I saw it I was like, oh, actually the content was exactly what I'm doing now. And then I found more folders just in a different place. And again, it was dated 2023. And again I started with this. How can I get everything out of my head? How can I get everything into like a, um, logical, something that makes sense, that people can learn? And you know what? I did it again in 2025 when I started scale with ads, I wanted to get all, everything that's in my head out of my head again. So I did it three times. I got it out of my head and onto paper and onto like some kind of a rough draft of a course or group program. I got it out of my head three times. And. And you know when I'm actually going to have it done and ready? Uh, in the next two weeks. But my point is, is that I've been sitting on this and I've been coming back to this so many times and I feel like that's been the one thing that I keep coming back to. But for some reason something stops me from ever like, completing the offer, completing the program, completing it. And I promise you, before the end of this year it's going to be completed, totally completed. Something else that drew my attention to this lack of focus that is so relevant right now for me is, um, in March, I went to a live event here in Brisbane that was hosted by Anita Sick. She is a copywriter and she's a wonderful human. And I attended her live event. And while I was at the live event, I met a whole bunch of incredible women and decided right there and then I need to join Anita's mastermind. And so I did, and so I do. When, when you join her mastermind, one of the things to do with Anita is this sort of roadmap of what you're launching right now, what your offers are and what your offers are going to be in the future. And I actually do this with My students, anyone who comes in and does, um, the launch lounge, 30 days, uh, intensive. We do. That's exactly what we do. And the funny thing is, when Anita did it with me, I was like, holy cow. Why have I never done this with myself? Um, because, ah, duh, I'm too busy being busy to do this with myself. Right. So this guy, Johann Hori, I don't know if you've heard of him, he wrote a book called Stolen Focus, why you can't Pay Attention and How to Think Deeply Again. And I absolutely love it. I'm. I'm. You know, one of my. One of my hyper focuses at one point in my life was productivity. It's not anymore. I just go with the flow now. But, uh, when I was very hyper focused on productivity, I think. I think this was before I had the ADHD diagnosis. And I was still covered in shame because I felt like I'm so distracted all the time. I just wanted to learn everything about my distance. Distractions. He talks about the fact that it is not our fault that we can't focus and that our environment is designed for distraction. And he says the system is built to break our habits, and no amount of willpower fixes a structural problem. And I want you to remember the word willpower, because that word is quite key for what we're going to talk about today. And so what he says is the environment that is built to keep us from actually getting the things done that we really want to do gets made even worse by being a woman. If you are a woman or a mother, you carry a mental load for your family. I don't know if any of you have ever read the book Fair Play. Um, I forget who wrote it. Right now, I'm gonna have to look that up, but. Eve Radinsky, something like that. I have to look it up anyway, uh, so that book talks about the mental load that women carry for our families and how much more likely we are to be interrupted. Right? And you. You can agree with me. You can always think about it and. And tell me if you agree, who's more likely to get called by the school when the kid needs you? I. I got no less than two phone calls from, uh, well, a phone call each from each of my kids at school today, both asking to come home because they're having a tough day. I can just imagine what my. I could just imagine what my parents would have said if I said, can I please come home? I'm having a tough day. And they both made good cases. And I did fold And I did say, yes, you can come home in the end, which is probably why they called me to come home. And they didn't call their dad because their dad would have just said, no, suck it up. Anyway, they call us, right? But. But aside from the two phone calls that I had, actually, I. I did have about two phone calls from each of them. I also got like five messages from each of them. So. So, you know, but. And my husband got nothing. And, um, there, he's. He's the dad. He, like, he was there when they were made. He is co parent number two.co parent half and half. But I am the one who gets interrupted. And I'm guessing that in your life it's probably the same. You are, you're carrying a lot of the mental load for your family, and you're carrying a lot of the emotional load for your family, and you get interrupted more. And if you're anything like me and you started your business because you wanted flexibility to be there when your kid needs you, that can very quickly and easily come back and bite us in the butt. When that flexibility that we purposefully created for ourselves with these businesses that we love becomes everyone else's lack of boundaries, uh, when everyone else lets their lives bleed into ours because we have flexibility, it can increase the mental load we have to carry. And, uh, uh, it is exactly that thing that the system is built to break your habits, and no amount of willpower will fix that structure. And then when every second thing brings something new, we can react to. When we're, you know, the boss of a business and we get emails, we get slack, we get Instagram messages, every single thing is designed to make us react. It can be difficult to know what deserves your attention and what to focus on and what will be the thing that actually moves the needle for you in your business. So for that, we need external eyes and we need peers who can come help us. Because we truly, and this is, me included, this is why I joined Anita's group. We truly cannot see the label from inside the bottle. So even though I already sat down in 2021 and M made the plan again in 2023 and made the plan again in 2025 and made the plan. I am only implementing the plan now because I've got someone holding my feet to the coals. And you need that too. You need to know what to work on next, because otherwise you'll end up doing busy work. Or the thing that is even worse than doing busy work is doing familiar work. It's doing the thing because you're in, ah, a pattern of doing it. It's doing the thing because it's the thing you're, you're, you're most comfortable with doing without seeing if it actually is the thing that moves the needle. And that's really going to help you make progress. And for that you need another set of eyes on your business. So that's how focus can. You know, joining a group or being part of a group can really help us focus. The next way that it helps us is accountability. Now I have to be honest and share with you that I have a bit of a love hate relationship with the word accountability. I think I might have a little bit of defiance. What is that? Oppositional defiance disorder. Apparently it comes with the adhd. I think I have a little bit of it. My daughter Elle, the youngest, definitely has a lot of it. Difficult person. But I, uh, am very independent by nature and I hate it when people tell me what to do. And I am um, like I work very independently. So I've always genuinely, whenever someone says we're gonna, we're gonna have accountability groups, I'm like, no, thank you, I'll stay out of that. But what I have started noticing is that when it is not called accountability, when it is not named accountability, it actually works really well for me. And the best example of this is my swimming. Like this is year number seven, seven. I have seven winters that I have gotten up. Uh, originally it was Monday, Wednesday, Friday. Now it's Mondays and Fridays because the other days I go to the gym to lift heavy things. I get up at 4,25 so that I can be in a freaking open water swimming pool. It's not covered, it's open, but it is warm. It's not, well, it's not warm. It's like 20, 28 degrees this morning so that I can go swimming at 5am and you know what? Uh, it is. I just. The mornings that I know my friend Jody is there, I don't negotiate with myself. I just, my alarm goes off, I jump out of bed, I get dressed, I go, right? But when I wake up and I see that she messaged me in the night and she said she hasn't slept so she won't be there. Or, or she tells me the day before she's got, you know, an early start at work so she won't be there. On those mornings when my alarm goes off, I can negotiate with myself and I do. And sometimes I end up going, nah, I'm not gonna go. Sometimes I negotiate and I still Suck it up. And I go because it's good for me and because we've got hundred one hundreds coming up in September and I'm like an insane person. Going to be swimming 10 kilometers in a 25 meter pool. But it'll be the fourth time that I do it. And it shows me that I can do hard things right. So when I'm honest about it, even though I hate accountability or I hate the. I hate the concept of accountability. I hate it when accountability is pointed out to me. But accountability works. It does get me to swimming. It is the thing that has gotten me to swimming for seven years. It is the fact that I know if I'm not there, then Joad is alone and I've left her and she's gonna be sad and she's gonna miss me and I'm gonna need to explain to her why I'm not there. And I don't feel like it isn't gonna cut it right. Uh, let me ask you something. What would change in your business if sales kept coming in on the weeks you didn't post? Not launch weeks, normal weeks, sick kid weeks, school holiday weeks. That's what I'm teaching on Wednesday 19th August, live and free in a 90 minute class called 10 Extra Sales without hiring a teen. I'm giving you the Seen to Sold system. It's a way I connect your content, your audience and your offers into one path so the sales don't stop. Every time you do, you'll walk away knowing how to turn the content you're already creating into predictable buyers, how to make money in the quiet months between launches, and a simple way to use AI so that the work takes half the time and how to do all of it without hiring a single person. We also fill in the Seen to Sold scorecard together live on the class so you'll know exactly which part of your business is costing you sales right now. So bring your stationary drawer and be ready to implement. To claim your seat, go to thelaunchlounge.com class. I'll, uh, see you on the class. So in my head, accountability has always been equal to, you know, a bunch of neurotypical people putting up a weekly reminder that I have to now be accountable for what I did this week and what I didn't do and did I accomplish it. And I'm just like you, mate. I am not doing that. I hate that it's such a neurotypical thing. I hate it. But one day I was walking around here in our local neighborhood and I, I was listening to Dr. Tim Pitchell. I'm not sure if that's how you say his surname, Pitchell. He, uh, was talking, uh, it was like a little mini course that I did of his, uh, and he's pretty much. He's pretty much a procrastination guru. Now, if you. I don't like. How do you become a procrastination guru? That's such a weird calling for me. But he says procrastination is an emotional regulation problem. It's not a time management problem. And of course, in the moment when the dude said, you procrastinate because you have an emotional regulation problem, I wanted to toss my phone in the street where I was walking when I heard this, because that, in that moment, to go, what, you're telling me I have an emotional regulation problem? So it brought out even more shame and guilt in me. Um, the fact that he's now telling me not only do I have shame and guilt about procrastination, but now I'm having shame and guilt because he's telling me I can't regulate my emotion. Who is this man? And then I thought about my reaction and I was like, okay, maybe, um, maybe the level of shame I was displaying made, uh, me realize that he is probably hitting a nerve because he's onto something. That's usually how it works. When it hits the nerve. There's some truth in it. All right, so what I learned was that as humans, we find it harder to cope with the negative emotion, like frustration, learning something new, right? Fear of failure, posting on Instagram and it not reaching anybody. Self doubt, am I doing the right thing? Who am I to be doing this? And anxiety. What are people going to think of me? Are they going to reject me? Am I going to make any sales associated with starting something than we do when we tap into the positive feeling we get when the thing is done. The thing is, we don't tap into the positive feeling until the thing is done. But while we're starting the thing, it's not difficult to tap into the negative emotions. Especially because the negative emotions are here now. The positive ones only come in later. So this gets made worse when we start spiraling into shame and guilt and we add a whole nother layer of negative emotions on top of the ones that's already there. And I actually see this with my students all the time. And maybe you can associate with that. I know I do this too. It can be so hard to learn, uh, how to use ads. For example, when, when you open the ads manager and you're, you know, you're sitting there and you're supposed to be setting up the ads, but it brings up so many negative feelings. I remember one day I was, I was in a mastermind, uh, many years ago, this was back in Rick Mulready's Mastermind, way back before COVID and, and there was a girl there that just sat. We had this group session and, and for momentarily she went, hang on, I know why I feel this way about the ads manager. And she said it makes me feel the way I felt in science class in school. And, and she started crying and she was like genuinely tapping into this rooted emotion that she had in science class where she genuinely didn't understand and was made to feel small and not capable. And then for some reason the ads manager made her feel the same. And so I get it. So we have these negative emotions that get linked to things that are new and uncomfortable and those feelings need to be regulated and they need to be managed. And if they're not managed well, then we are going to procrastinate and we are going to uh, continue to not do the thing that we need to do that is it's uncomfortable and, and makes us vulnerable and could lead to rejection and could lead to embarrassment and could lead to failure and all the things. And so, you know, that's one of the reasons I have two golden rules in my community. One is there's no such thing as behind, and the other one is there's no such thing as a dumb question. But, but it is there because I get that we compete with those feelings. And those feelings are as old as humanity and they are programmed to win unless we can overcome, uh, them with other psychological things that are programmed to help us win. Like accountability. Even if we say the word accountability and we hate the word right, having a standing arrangement or a fixed weekly monthly check in inside a single safe space makes us far more likely to follow through on what we said we would do. And it removes that startup pain, the energy required to motivate ourselves. You know that when I can negotiate with myself about going to swimming, I'm in trouble if I don't have the space to negotiate because my friend is there and she's waiting for me, then I just get my ass up and there's no motivation or request. Wired, right? So that's another reason why if you want to scale your business, don't do it alone. The next reason is because we just don't know what we don't know, right? We don't know what we don't know. I had this wonderful experience a couple of weeks ago. I was on a call with one of my clients, and she was sharing an AI course that she just took. And it was the simplest, simplest thing. But by this brilliant woman who only taught one, she created a, uh, handful of skills. And then she showed in the class how to add the skills to your Claude account and then how to use the skills and connect the skills with, uh, descript, which is a video editing tool. And so you end up with any of your talking head reels, any of your yapping videos, uh, get edited automatically with, uh, with Claude by just by running these skills. And I tested it and I had, I had four talking head videos that I pre recorded. And then my assistant and I sat down and we implemented this and we did it. And afterwards he looked at me and he said, oh, uh, I'm worried because I'm not going to have a job if we keep doing this. Um, so. And you know, it has saved me so much time and it's making it so much easier to record yapping videos and have them edited very quick without needing to sit there in Edit's app trying to figure it out. But I wouldn't have known about this tool if, if, if my client didn't share it with me. And, and another story that kind of relates to this. I want to tell you about another group that I was in. Um, this was. I feel like maybe this was also before the pandemic, possibly. I was in a women's, uh, group coaching program run by Chris Plackey. Um, I don't know if you guys know anybody. Know any. Shout out to Chris if she's listening or shout out to anybody who knows who Chris Blackie is. Chris Blackie is Brooke Castillo's best friend. Um, Brooke Castillo from the Life Coach School. And Chris teaches people how to manage people. So she teaches female founders how to manage people. And she's a brilliant coach. She asks some really good questions all the time. That's really annoying because then you're like, damn, I see the flaw in my thinking. So I was in this group with, uh, Chris Blackie. And do you know who was in that group with me? None other than a Layla Hormozi. Yes, yours truly was in a group coaching program with Layla Hormozi. I think it was around maybe 2019 or 2020. I'm not, I can't remember. But, but I remember learning from her in that, in that, uh, because I was. My team was fairly new then. It was Growing fast. Uh, I used to just have. I had, um, first I hired a friend, and that is never a good idea. And that is something that Chris helped me manage in a way that we were, you know, we were on the brink of losing the friendship if we were going to continue to work together. So Chris helped me figure that out. And then I did hire, uh, other people. Caroline had already been with me for about a year, a couple of years. Hannah had already been with me for a year. I had an assistant at the time that had been with me for a couple of years. So I had about three, four people in my team. Maybe it was five at that time. But my team was growing, and I was learning how to be a manager. And. And I look, I like to be liked. What can I say? I like to be liked. Uh, and it was biting me in the butt. It was really making it hard for me to be a boss and to manage my team. And I remember Layla was talking to us about the difference between being liked and being nice or being. Being kind. This is it, the difference between being kind and being nice. And you can be nice, and it can be the most unkind thing you can be. And I agree 100% with that. You can be nice, and it can be unkind because you don't help that person, or you can be kind, and you actually help that person succeed in their job, and you help yourself, uh, to build a better and a stronger business and to set a culture where people know that you are always kind, even when you are setting a boundary or even when you are sharing feedback that they don't want to hear. Okay, that's something that I didn't know that I needed to know, and I was paying the price for it. It was so painful for me. I was jumping through hoops to be the nicest boss I can possibly be. And in hindsight, some of those team members took absolute, total 100% advantage of it. I remember one of my team members at one point, I, uh, had. I built this culture of flexibility. We want to work flexibly, which I promote heavily. Flexibility, but I promote it for the boss, not for the team. The team has responsibilities within certain hours of the day. Um, and of course, we have a very, you know, if something happens, something happens. But she said to me, my team members said to me, my sister's coming to visit from the uk, and, uh, I'll just be working from the hot tub. And, you know, and I said at the time, I said, sure, sounds great. It was not great. It was very Frustrating because of course she was then not available at all because she's in the hot tub with her sister. But I'd built this culture. And so somebody need to tell me the way that Layla did that, uh, sometimes being kind is, is better than being nice. And being kind means you tell her, get your ass out of the hot tub, get it behind your computer and get your work done at five o'. Clock. When we're done with our work, then you can get in the hot tub or put in leave, right? Yeah. So when other people come to calls or come to a group and they share ideas or tools or skills or knowledge, you discover things that you never even knew you need it. That could save you months in time or it can save you thousands of dollars in either money or in what learning that lesson the hard way was going to cost you. So another way that people who are scaling faster are not doing it alone is by learning things that they didn't even know they didn't know. And that just, it makes you move so much faster. The next way is my favorite way and it is normally normalizing what is possible. So back in the day when I was, uh, in this group with Rick Mulready, so Rick was the. I probably bought 20 ADS courses in my day, right? I've bought them all. And of course like everybody else, I started buying the low ticket ones first. It was the free ones ones and then the load like a hundred dollars or two hundred dollars. And then I bought Rick's ads course, which I think was a thousand dollars at the time. And it was expensive and it like, I just, I was like, it was like a big thing and I was his number one student. I made sure that I'm the number one student. I can help the others. I learned, uh, I was just like, I was the students, the, the teacher's bait. Um, and then Rick launched a program where he was teaching us how to become ads managers. And so he added running a business to it. And there were about, I don't know how many people bought that course, but I remember a bunch of us. There was about 10 of us that broke into our own little group. After a while we created our own little group and all 10 of us were actually working with clients and actually signing people up and being part of that little breakout group of Ricks. I remember hearing what the others were charging and then someone would sign up a client at a certain rate and then we all go, yay, we're so glad you signed it up. Now we're all going to match that, right? And then we all match that, right? And then somebody else signs, signs a client up at that rate and then, you know, someone else signs a client up at a higher rate and we're going, yay, we're so glad for you. We all raise our prices. And I think I literally went from charging $1500 a month to charging $4000 a month in maybe 18 months because I knew that it is possible because I had these other nine people with me who were also signing up clients at the same price and also attracting clients who were similar to the ones I was attracting. And every time one of us signs up a client at a higher price, it's ah, that old saying, the rising tide lifts all the boats. We all grow from it, we all benefit from it. So it started normalizing for us what's possible. And the same thing happened at the end of 2027, not 20, 2017, when I got on that airplane and I went to San Diego for the first time to Amy Porterfield's live event. This was her B school event. This is how I, I remember a few people that I met that day or that week. Uh, some of them became clients of mine for, for, for months and months and months, even years afterwards. Um, but I know some other people have said they met me there. Um, and I, I've been to so many of her events. I met lots of different, different people. But that one at the end of 2017 was truly the first time I was sitting in a room full of people. And, and again, I have to say, you know, I was that girl from Perth. Perth is the most isolated city in the world. No one had a clue what I was doing. No one knew what I was doing. Not a friend, nobody. And they, I knew no one else. I knew some, I knew of some people in Australia that was doing it, but they lived in Sydney and Brisbane and Melbourne, the big cities. Perth is a tiny little city in the corner and far away from everything else. So, uh, everything was really just a myth until I got to that room. And then I learned that, wow, it is normal to have a successful business. It is normal to make money doing this. It is normal. My dream is there. Normal. And suddenly I went, oh, well, if that's, if it's not just a dream, then what is possible? It's kind of like the old story about the four minute mile, right? I don't remember the details of it, but I know, I don't know. It took how many years before the first guy was able to run a mile in under four minutes. And then within a very short period of after he did it, then, like four other people did it. But the question is, why didn't anybody do it until he did it? And then why, once he did it, did so many other people follow so quickly? It is purely because we. We hold something up. It's like a pie in the sky, right? Literally like a pie in the sky. Until it's not a pie in the sky, right? Until it is. Until it is, uh, actually. Oh, well, if he can do it, so can I. Sometimes we feel in our gut that something's possible and we hold on to that feeling. But when we see that it is more than a feeling for other people, it is an actual reality for them, it becomes so much easier to believe. Ted Lasso's word, right? Believe. Are you watching Ted Lasso? Believe. So that's. The next one is normalizing what's possible. And then the last one is. It gives us space to. It creates a safe space for us to share the journey. This week or a couple of weeks ago, on one of our Ads foundation schools, one of my students said to me, she said, I'm just. I just never anticipated that I have to learn all these new skills by myself. And, uh, I remember so well, when I just started, there was. I remember the night I was crying because it was the middle of the night and. And Emil had some work function that he had to go to. And I thought, wow, that's great, because it gives me time to work on my business in the middle of the night while the kids are asleep. And so I was sitting, I thought, okay, tonight's the night. I'm going to set up this WordPress site. I had. I didn't know anything. I just had. Some guy told me I need to get optimized praise. And I got it. And then I started trying to build this website and I did not have a clue. And to this day, I'm a little bit. When I open WordPress, the back end of WordPress, I'm a little bit scared I'm going to break something. I guess I feel a little bit like that, like what other people feel like when they open the Ads manager. But I remember. And then, and then, uh, so that was the one skill that I just. I just left me crying because I was like, I can't figure this out. I can. There's no way I can figure out this. This out. This is before the day of drag and drop and landing page templates and things. And even today I just built A very fancy landing page, just with Claude code. So much easier now. But I. There was another day when I sat down on a Saturday morning and Emil said he wants to go to the movies. And I said, yeah, yeah, let me just. Let me just quickly build this page. And it was. I just got lead pages and it was saying it's drag and drop and Goodness me, by 6pm that night, my page still wasn't done. It looked awful. And I felt terrible because Emil just gave up on going to the movies and he just started doing something else. And I felt so guilty because I really wanted to build that page and I genuinely believed it is something I'm just quickly gonna do. And then it took me 12 hours and it still wasn't done. So, um, yeah, we need a safe space to share these things. We need a place where we can come to and cry and say, this is harder than I thought it was going to be, or this is taking longer than I thought it was going to be, or, or, or. Or this is costing more than I thought it was going to be. Or, like, I had to go back to work. A couple of years into having my business, there was a group I was a part of where they called me the crier, because on every. I almost said every episode, every group call that we had, I was crying. But you know what? That came just before the big breakthrough. And, uh, can I tell you something? Last Friday, in my own Mastermind, I was sharing how freaking scared I am of this new direction that I want to take with my messaging and with our community and with Freedom Club. And I started to cry, and I was like, oh, I'm the crier again. But I know when that happens, something big is about to go down, and I'm opening the way for a very big shift to happen. And I love it. Because freedom and independence has been two of my core values since I was a kid. And when I became a mother, I genuinely mourned the loss of my freedom and my independence. And when I had to go back to my corporate job with a toddler and a baby, I felt so incredibly disempowered and trapped. And I felt like I was caught between a rock and a hard place because I didn't want to give up my job because I need something to keep me busy. I derive a tremendous amount of joy from working and from feeling like I'm accomplishing something. But I also wanted to be there for my kids without having to explain to them why I'm the only mommy not coming to the mother's day, morning tea at daycare. And that's why I started this business and it's taken me on such a journey to where I find myself really called to help other women who also started their business so they can have more freedom and for getting their time back and who still finds themselves working too many hours, not getting it off the ground enough that it would make a significant life difference for them or in the, in the rhythm of them, their lives and their families and not being able to quit their jobs or not being able to give up the one on one clients or cut the consulting hours. I'm um, genuine passionate about that. That's why I'm um, hosting this brand new interactive learning experience for women who are tired of the business only working when you do. Who wants to increase her revenue, make more sales and do it consistently but without needing to give her business even more of her time or without needing to wrap your head around 500 million AI tools. In this class I'm going to show you my Seen to Sold system and we're going to complete your Seen to Sold scorecard that shows you exactly which part of your business is the bottleneck that's stopping you from making more predictable revenue right now. So if you want to come join me on this class, secure your seat@thelaunchlounge.com class and make sure you show up live because this is a hands on learning experience. And then I want you to think about everything that we talked about today and how maybe, just possibly going at it alone is the one thing that is costing you the most right now. And just by having a group of people who do it with you, you'll be able to focus more, you'll have more accountability, you'll learn things that you didn't know you need to do, will normalize what's possible for you and we will create a safe space for you to share the ups and the downs of this incredible journey that we're on. That's it for today. I really want you to go and build your freedom empire next week. I am talking about the one decision that could change the next 12 months for you. So join me then. See ya. Bye. Before you go, here's the question for you. What is actually getting in the way of the bigger impact and income um, you know your business is capable of because it's probably not lack of effort. Take my two minute freedom formula quiz and discover the one area of your business that needs your attention. Next you'll get clear on what's holding your growth back. And what to focus on. Instead, go to TheLaunchLounge.com quiz to take it. Now it only takes two minutes. That's TheLaunchLounge.com quiz. Mhm. Sam.