The Kim Doyal Show · 2024-05-10 · 46 min
Before we get too much into discovering and defining Your ONE Thing, I want to preface this by saying that it isn’t about only doing or having ONE thing. Even though that level of focus is pretty amazing (and is something I’m working towards, it’s a process). This is about creating the ONE thing you’re known for. Not a niche (swear I’m not anti-niche, I’m anti-ONLY-niche), but more of a brand philosophy and mantra that people associate with you and your business. And if you’re a personal brand, ideally, people associate your ONE thing with YOU personally. I’m hosting a free workshop next week, so I thought I’d give you a little sneak peek and preview what we’re going to cover and why this is crucial to differentiate yourself in a very noisy world filled with AI content. And for what it’s worth, I LOVE AI and use it all the time. But what sets you apart is who you are. If you have even a little understanding and knowledge of copywriting, marketing, direct response, and content, you can use AI pretty easily and get decent output. What AI can’t do is be YOU (and hopefully not in my lifetime because, let’s face it, that’s a little creepy to even think about).
The Future Of The Podcast & What I’m Focusing On KDS: 14336 / 100Embracing Sacred Simplicity & Organic Validation KDS: 141How I’m Happily Using AI For Content Creation KDS: 140Organic Traffic Still Works… Here’s The Proof KDS: 139The Old Me Would Have Been Embarrassed To Admit This KDS: 138