
Hosted by Kim Doyal
This podcast isn't just about digital marketing; it's about creating a business and a life you love on your terms. I’m here to explore how you can harness the power of email marketing, newsletters, content marketing, and even artificial intelligence to create value and serve your audience in a meaningful way.
300 episodes · publishes weekly · latest 2024-05-28 · ~54 min/episode
Rank
#5851
Substance
36.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5851 of 6186
Substance
Top 95%
outscores 5% of the index
The Kim Doyal Show ranks #5851 on The B2B Podcast Index with a substance score of 36.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. The few concrete numbers that appear are personal lifestyle details (71 days to Costa Rica, $4-5k rental income estimate, 39 million Californians) rather than business evidence; the only business metrics mentioned are a newsletter streak of ~185 issues and a vague goal of 500 giveaway subscribers, with no revenue, conversion, or ROI data.
Averaged across 1 recently scored episode, with cited evidence.
This is almost entirely personal life narrative, rambling tangents, and vague future intentions with almost no actionable, non-obvious ideas for a B2B operator. The few content marketing observations (long form content is back, organic before paid, series podcast format) are surface-level and briefly mentioned without development.
“Have you ever had these? Bear with me. You. If you can't. You. You're obviously if you're listening to this, you can't see this, but I have these, um, Fair Life protein drinks. They're like 30 grams of protein and they're so delicious.”
“I really have spent way too much time overthinking things”
Every idea surfaced is a well-worn trope (be yourself, consistency wins, trust the process, long-form content is valuable) and what little content strategy is discussed is attributed entirely to mainstream figures like Gary Vee, Alex Hormozi, and Dr. Benjamin Hardy with no novel synthesis or contrarian angle.
“Alex Hormozi, right? Big marketer, right? He's realized that he's shifting and he's got a whole explanation on it”
“I do give a lot of credit to this internal shift to again, Dr. Benjamin Hardy's book Be your Future Self now cannot recommend it enough”
This is a solo episode with no guests; the host is a self-described digital marketer and content creator who pivoted from a WordPress-focused brand, with no demonstrated scale, revenue, or senior operator credentials that would be relevant to a B2B practitioner.
“Hey there, it's Kim Doyle and welcome to my show, where digital marketing meets real stories, experiences and strategies.”
“I started podcasting in 2013 when I was the WordPress chick, and the podcast was aptly named the WP Chick Podcast.”
The few concrete numbers that appear are personal lifestyle details (71 days to Costa Rica, $4-5k rental income estimate, 39 million Californians) rather than business evidence; the only business metrics mentioned are a newsletter streak of ~185 issues and a vague goal of 500 giveaway subscribers, with no revenue, conversion, or ROI data.
“my goal is to adding at least 500 quality subscribers to my list”
“Not missed a week, you guys. That impresses me. Right? What is that, three and a half years?”
As a solo monologue, there are no interviewer questions, follow-ups, or productive tension by definition; the delivery itself is heavily meandering, frequently off-script, and self-interrupting, making even the intended points difficult to follow.
“Sorry, scrolling back up”
“I'm going and creating shorts in Canva. Then I simply open the Canva app on my phone and download it. I just don't want to be on my phone more than I have to.”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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