The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Startups & Founders/The Kickstart Podcast
The Kickstart Podcast artwork

The Lucid Story | Building a Category-Defining SaaS Company with Ben Dilts, Karl Sun, & Dave Grow

The Kickstart Podcast · 2026-03-26 · 1h 9m

0:00--:--

Episode notes

Ben Dilts , Karl Sun , and Dave Grow are the founding team behind Lucid Software , one of the most successful SaaS companies to emerge from Utah. From a scrappy student-built prototype to a global platform with tens of millions of users, Lucid redefined how teams collaborate visually in the cloud. Ben built the first version of Lucidchart while still at BYU. Karl, an early Google product leader, saw the future of collaborative software and joined as an early advisor and executive. Dave left Bain for what was supposed to be a six-month stint that turned into a decade-plus journey leading the company as CEO. In this episode, they break down the Lucid journey from early product insight to scaling a generational company and shaping the Utah tech ecosystem. - 00:00 The broken tools that sparked Lucid. 05:20 Building the prototype on nights and weekends. 10:30 Thousands of users in weeks. 22:10 The round that got away. 28:00 Betting the firm on Lucid’s Series A. 34:30 The $100M decision that almost didn’t happen. 42:00 Hiring only “great,” never “good enough.” 58:30 Core values that scaled to 1,000+ employees. 01:06:20 Staying in the weeds as a CEO.

More from The Kickstart Podcast

All episodes →
  • The Sondermind Story | From West Point to Building a Mental Health Unicorn with Mark Frank75 / 100
  • The Spiff Story | Why the Best Founders are Knife Fighters with Jeron Paul
  • Perfect Pitch with Alex Shamir: Owning Your Expertise
  • The Tactical Entrepreneur's Playbook: A Conversation with Wade Anderson, President and COO of Elements
  • Elevating Startup Sales: A Conversation with Aaron McReynolds and Ryan Harris, Co-Founders of Alysio
Explore the best B2B Startups & Founders podcasts →
All The Kickstart Podcast episodes →