The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Finance/The Ins and Outs of Selling a Business
The Ins and Outs of Selling a Business artwork

The Truth About Earnouts: Risks Rewards and Deal Structure

The Ins and Outs of Selling a Business · 2026-06-04 · 7 min

0:00--:--

Episode notes

Selling a business often comes down to one challenge: bridging the valuation gap between buyer and seller. In this episode of The Ins and Outs of Selling a Business™ , Keith Dee discusses earnouts and why they have become a common tool in today’s M&A market. Keith explains how earnouts work, why buyers use them to reduce risk, and how sellers can structure them properly to protect their interests. If you're considering selling your business, this episode provides practical insight into one of the most important deal terms you may encounter. Contact Keith: Osage Advisors, LLC osageadvisors.com kdee@osageadvisors.com 860-767-3273 ︎

More from The Ins and Outs of Selling a Business

All episodes →
  • The Final Months Before a Sale Can Make or Break Your Exit54 / 100
  • The Buyer Had One Condition: Don’t Leave After the Sale
  • Don't Sell Your Business Without Integrating AI First
  • Why AI Is Becoming a Major Factor in M&A Deals
  • Why Business Sales Are Taking Longer to Close in Today’s Market
Explore the best B2B Finance podcasts →
All The Ins and Outs of Selling a Business episodes →