The Inner Edge · 2025-10-09 · 14 min
We’ve all heard the advice: “You need to build your brand.” But what happens when branding feels fake - or worse, like a performance? In this episode of The Inner Edge, Janet shares a deeply personal story about her own journey with “branding” advice that clashed with her values, and how it led her to redefine what a personal brand truly is. This episode will challenge you to think beyond polished images and formulaic marketing strategies and instead focus on what truly magnetizes people: authenticity. Janet explores how your personal brand is not something you manufacture but rather something you uncover - when your inner substance and your outer image are aligned. Whether you’re a leader, an entrepreneur, or simply someone trying to show up in the world more authentically, this episode will help you see your personal brand as your “rock” - grounded in truth, integrity, and presence.
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