How a Solo Dev Hit 10K MRR Without a Public Product

Episode notes

In this episode of The Indie Hacker Podcast, Lucas and Luna explore a counterintuitive path to 10K MRR: building a product that no one can see. They dissect the story of a solo developer who runs a SaaS for internal developer tools, selling only through private GitHub repos and personal referrals. No landing page, no signup flow, no trial - just a flat annual license. Lucas breaks down the unit economics: $12,000 per customer, just 10 clients to hit $10K MRR. Luna challenges the scalability of the model, and they discuss when invisibility is a feature, not a bug. Tune in for a fresh take on indie hacking that flips conventional wisdom about marketing and distribution. #IndieHacker #SaaS #SoloDeveloper #InternalDeveloperTools #PrivateProduct #NoLandingPage #10KMRR #GitHub #ReferralSales #Bootstrapping #Tech #Business #FexingoBusiness #BusinessPodcast #TheIndieHackerPodcast #Revenue #UnitEconomics #InvisibleProduct Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• How a Bootstrapped Founder Built a 10 Million Dollar Business on GumroadBootstrapped Business with Fexingo · on indie hacker

• How a Solo Dev Hit 10K MRR by Tripling Prices Overnight75 / 100
• How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS Companies83 / 100
• How a Solo Dev Hit 10K MRR With a Product Hunt Launch and Nothing Else85 / 100
• How a Solo Dev Hit 10K MRR With a CLI Tool and No UI72 / 100
• How a Solo Dev Hit 10K MRR by Selling to Universities76 / 100