The Indie Hacker Podcast with Fexingo · 2026-07-15 · 9 min
In this episode, Lucas and Luna explore how a solo developer built a SaaS product that generates over $10,000 in monthly recurring revenue by selling exclusively through Twitter direct messages. They unpack the founder's strategy of building a personal brand on Twitter, engaging in relevant threads, and sending personalized DMs to prospects. The hosts discuss the key differences between this approach and traditional outbound sales, the importance of non-salesy messaging, and how the founder scaled from zero to 10K MRR without a website, landing page, or public pricing. They also analyze the sustainability of a Twitter-only sales channel and what happens when growth plateaus. Specific metrics include a 3% conversion rate on DMs, an average deal size of $50 per month, and the founder spending about two hours per day on Twitter outreach. If you're an indie hacker looking for a zero-cost acquisition channel that builds relationships first, this episode is for you.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Unlocking B2B Sales SuccessTrue Confessions of a Sales Leader · on SaaS Sales75 / 100
How a Bootstrapped Founder Built a 10 Million Dollar Business on GumroadBootstrapped Business with Fexingo · on indie hacker
How a Rep Won by Asking the Buyer to Audit Their Own SpendClosing the Deal with Fexingo · on SaaS Sales
Lessons in differentiation at scale from Sendspark's Bethany StachenfeldThe SaaS Revolution Show · on SaaS Sales
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