How a Solo Dev Hit 10K MRR With a Product That Sells Only via SMS

Episode notes

In this episode of The Indie Hacker Podcast, Lucas and Luna break down how one solo developer built a SaaS product that generates over $10,000 per month in recurring revenue using SMS as the sole sales channel. They explore the founder's journey from a side project to a thriving business, the unconventional marketing strategy that relies on text message conversations, and the challenges of scaling a product without a website or traditional advertising. Specific numbers include the 23 percent conversion rate from SMS trials to paid subscriptions, customer acquisition cost of $12, and churn below 2 percent monthly. The hosts also discuss the technical stack - Twilio, a Node.js backend, and a Stripe integration - and the lessons learned about trust and personalization in a messaging-first world. Whether you're an indie hacker looking for a new distribution channel or just curious about the future of sales, this episode offers a concrete, replicable case study.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• How a Solo Developer Bootstrapped a Million-Dollar Website BuilderBootstrapped Business with Fexingo · on solo developer66 / 100

• The Solo Dev Who Profits by Selling Nothing57 / 100
• The Hidden Cost of No-Code SaaS Scalability
• How a Solo Dev Scaled to 10K MRR by Firing 90 Percent of Customers
• How a Solo Dev Hit 10K MRR With a Product That Tracks Time
• Why a Solo Dev Quit Chasing 10K MRR