The Indie Hacker Podcast with Fexingo · 2026-07-18 · 10 min
In this episode of The Indie Hacker Podcast, Lucas and Luna break down how one solo developer built a SaaS product that generates over $10,000 per month in recurring revenue using SMS as the sole sales channel. They explore the founder's journey from a side project to a thriving business, the unconventional marketing strategy that relies on text message conversations, and the challenges of scaling a product without a website or traditional advertising. Specific numbers include the 23 percent conversion rate from SMS trials to paid subscriptions, customer acquisition cost of $12, and churn below 2 percent monthly. The hosts also discuss the technical stack - Twilio, a Node.js backend, and a Stripe integration - and the lessons learned about trust and personalization in a messaging-first world. Whether you're an indie hacker looking for a new distribution channel or just curious about the future of sales, this episode offers a concrete, replicable case study.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How a Solo Dev Hit 10K MRR by Tripling Prices Overnight75 / 100How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS Companies83 / 100How a Solo Dev Hit 10K MRR With a Product Hunt Launch and Nothing Else85 / 100How a Solo Dev Hit 10K MRR With a CLI Tool and No UI72 / 100How a Solo Dev Hit 10K MRR by Selling to Universities76 / 100
