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Index/Startups & Founders/The Indie Hacker Podcast with Fexingo
The Indie Hacker Podcast with Fexingo artwork

How a Solo Dev Hit 10K MRR With a Product That Sells Only Via a Waitlist

The Indie Hacker Podcast with Fexingo · 2026-07-16 · 8 min

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Topics in this episode

Scarcityindie hacker10k mrrwaitlistexclusivity marketing

Episode notes

Episode 114 of The Indie Hacker Podcast dives into a counterintuitive growth strategy: launching with a waitlist and nothing else. Lucas and Luna examine how one solo developer built and launched a SaaS product that generated $10,000 in monthly recurring revenue without a public landing page, a pricing page, or any paid ads - just a single email capture form shared on a niche forum. They break down the psychology of scarcity and exclusivity, the specific tactics used to drive 1,200 sign-ups in the first 48 hours, and how the developer managed the conversion from waitlist to paid customers without a traditional sales funnel. The hosts also discuss the risks: what happens when the waitlist runs dry, and whether this model works for products beyond developer tools. If you're an indie hacker tired of conventional launch playbooks, this episode offers a fresh angle on building demand before building the product.

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