The Indie Hacker Podcast with Fexingo · 2026-07-13 · 9 min
Episode 108 of The Indie Hacker Podcast dives into an unconventional growth strategy: selling a SaaS product exclusively via physical direct mail. Lucas and Luna break down the counterintuitive logic - how a solo developer built a niche B2B tool for manufacturing warehouses and acquired customers by sending handwritten postcards and product samples to facility managers. No website, no ads, no social media. They walk through the economics: a 3 percent response rate on 500 mailers, average customer lifetime value of $4,800, and monthly recurring revenue hitting $10,000 within nine months. The hosts debate whether this approach works only for specific verticals or if it could apply to other 'boring' B2B SaaS ideas. They also touch on the psychology of physical mail in a digital world and the simple spreadsheet system used to track campaigns. A concrete, actionable case study about going offline to grow online.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How a Solo Dev Hit 10K MRR by Tripling Prices Overnight75 / 100How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS Companies83 / 100How a Solo Dev Hit 10K MRR With a Product Hunt Launch and Nothing Else85 / 100How a Solo Dev Hit 10K MRR With a CLI Tool and No UI72 / 100How a Solo Dev Hit 10K MRR by Selling to Universities76 / 100
