The Indie Hacker Podcast with Fexingo · 2026-07-14 · 10 min
In Episode 111 of The Indie Hacker Podcast, Lucas and Luna break down the story of a solo developer who built a $10,000 monthly recurring revenue SaaS product with zero paid ads, no social media strategy, and no marketplace listings - relying entirely on a single weekly newsletter. They walk through the product itself (a lightweight uptime monitoring tool for small e-commerce sites), the growth mechanics (a valuable free tier that encouraged sharing), and the surprising economics of a one-channel distribution model. The episode also dives into the trade-offs: slow user acquisition, high retention, and the constant pressure to create newsletter content that converts. Along the way, the hosts explore why a newsletter-first approach can work for niche B2B tools, and what happens when a solo founder's personal brand becomes the entire sales funnel. #NewsletterGrowth #UptimeMonitoring #SoloDeveloper #10KMRR #IndieHacker #SaaS #B2BSaaS #DistributionStrategy #ContentMarketing #NewsletterMarketing #ZeroPaidAds #Retention #EcommerceTools #Freemium #PersonalBrand #Bootstrapping #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How a Solo Dev Hit 10K MRR by Tripling Prices Overnight75 / 100How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS Companies83 / 100How a Solo Dev Hit 10K MRR With a Product Hunt Launch and Nothing Else85 / 100How a Solo Dev Hit 10K MRR With a CLI Tool and No UI72 / 100How a Solo Dev Hit 10K MRR by Selling to Universities76 / 100
