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Index/Startups & Founders/The Indie Hacker Podcast with Fexingo
The Indie Hacker Podcast with Fexingo artwork

How a Solo Dev Hit 10K MRR With a Product That Sells Only on a Podcast

The Indie Hacker Podcast with Fexingo · 2026-07-18 · 11 min

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Topics in this episode

SaaSindie hackersolo developermrrpodcast acquisition

Episode notes

In this episode of The Indie Hacker Podcast, Lucas and Luna explore how a solo developer built and grew a SaaS product that generates $10,000 monthly recurring revenue with its entire customer acquisition funnel running through a single podcast sponsorship. The developer appears as a guest on other people's podcasts, tells his story, and drives listeners to a landing page. No ads, no SEO, no social media. Lucas breaks down the numbers: $500 per sponsorship episode, a 5% conversion rate from podcast listeners to trial users, and a 10% trial-to-paid rate. Luna questions the scalability and whether it's replicable, but the numbers speak for themselves. They discuss listener trust, the power of long-form audio, and why this channel might be underrated for indie hackers with a good story. #PodcastAcquisition #IndieHacker #SaaS #MRR #SoloDeveloper #PodcastSponsorship #CustomerAcquisition #Bootstrapping #LongFormAudio #ListenerTrust #RevenueCaseStudy #MarketingChannel #OrganicGrowth #ContentMarketing #Technology #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Win the AI Answer, Not Just the Citations with Tim Sanders, Chief Innovation Officer at G2 - Ep 85The Transaction · on SaaS100 / 100
  • Just Say No to "Yes-Man Agents" & "Process Barnacles": How Miro Builds Post-AI | Jeff Chow, CPTOLaunchPod · on SaaS74 / 100
  • Define the Message and the Roadmap Follows with Jamie Domenici, CMO of KlaviyoThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on SaaS70 / 100
  • Edward Robson - Capital Allocation in TechnologyCloud Returns · on SaaS68 / 100
  • How a Solo Developer Bootstrapped a Million-Dollar Website BuilderBootstrapped Business with Fexingo · on solo developer66 / 100
  • 79: Cancel all my meetingsOur B2B SaaS Journey · on SaaS50 / 100

More from The Indie Hacker Podcast with Fexingo

All episodes →
  • The Solo Dev Who Profits by Selling Nothing57 / 100
  • The Hidden Cost of No-Code SaaS Scalability
  • How a Solo Dev Scaled to 10K MRR by Firing 90 Percent of Customers
  • How a Solo Dev Hit 10K MRR With a Product That Tracks Time
  • Why a Solo Dev Quit Chasing 10K MRR
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