The Indie Hacker Podcast with Fexingo · 2026-08-05 · 9 min
In this episode of The Indie Hacker Podcast, Lucas and Luna explore the counterintuitive world of selling software face-to-face. They dive into the story of a solo developer who built a niche tool for event planners and reached $10,000 monthly recurring revenue without a website, a Twitter account, or a single online ad. Instead, he sold his product exclusively at in-person meetups, industry conferences, and local business networking events. Lucas breaks down the economics of this approach: how a fifteen-minute live demo at a trade show floor can convert better than a month of SEO, why the founder deliberately avoided online channels to escape the attention economy, and how he used a simple Stripe payment link and a PDF receipt as his entire sales infrastructure. Luna brings a critical perspective, questioning scalability and the time cost of selling offline, while also sharing her own memorable experience of buying software from a booth because the demo was just that good. They close by discussing when this strategy makes sense and when it hits a ceiling, offering practical takeaways for indie hackers tired of the content marketing hamster wheel.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
The Solo Dev Who Profits by Selling Nothing57 / 100The Hidden Cost of No-Code SaaS ScalabilityHow a Solo Dev Scaled to 10K MRR by Firing 90 Percent of CustomersHow a Solo Dev Hit 10K MRR With a Product That Tracks TimeWhy a Solo Dev Quit Chasing 10K MRR
