The Indie Hacker Podcast with Fexingo · 2026-07-24 · 8 min
Episode 129 of The Indie Hacker Podcast explores a counterintuitive distribution strategy: selling a SaaS product exclusively through physical retail stores. Lucas and Luna examine the story of Matt Forester, a solo developer who built a simple inventory management tool for independent bookstores and achieved $10K monthly recurring revenue by partnering with brick-and-mortar shops. They discuss the offline sales playbook, the economics of demo-based selling, and why limiting distribution can actually build trust and reduce churn. Matt's approach is a fascinating case study for indie hackers tired of competing in noisy online channels. #SoloDev #10KMRR #IndieHacker #SaaS #RetailSales #OfflineDistribution #BrickAndMortar #InventoryManagement #Bookstores #MattForester #CounterintuitiveStrategy #PhysicalRetail #DemoBasedSelling #AdFree #FexingoBusiness #BusinessPodcast #Technology #IndieTech Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How a Solo Dev Hit 10K MRR by Tripling Prices Overnight75 / 100How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS Companies83 / 100How a Solo Dev Hit 10K MRR With a Product Hunt Launch and Nothing Else85 / 100How a Solo Dev Hit 10K MRR With a CLI Tool and No UI72 / 100How a Solo Dev Hit 10K MRR by Selling to Universities76 / 100
