The Indie Hacker Podcast with Fexingo · 2026-07-22 · 9 min
In this episode of The Indie Hacker Podcast, Lucas and Luna dive into the story of a solo developer who built a niche SaaS tool for conference organizers and hit $10,000 in monthly recurring revenue without ever selling online. Instead, he signed his first 50 customers face-to-face at industry events, using a portable demo setup. We break down his sales playbook: how he identified the perfect conference to attend, the one-sentence pitch that converted strangers, and why he priced his product at $29 per month to maximize impulse purchases. Plus, we discuss the surprising economics of conference selling - including why a $500 booth fee can yield a 10x return in two days. If you've ever wondered whether a solo developer can bootstrap a SaaS by shaking hands and scanning badges, this episode is for you. Also, a quick note on how our listener-supported model keeps this podcast ad-free.
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