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Index/Startups & Founders/The Indie Hacker Podcast with Fexingo
The Indie Hacker Podcast with Fexingo artwork

How a Solo Dev Hit 10K MRR With a Pricing Page A-B Test

The Indie Hacker Podcast with Fexingo · 2026-07-07 · 8 min

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Topics in this episode

solo dev mrrpricing page a/b testindie hacker pricingsaas pricing psychologychoice architecture pricing

Episode notes

Most indie hackers obsess over features, but one solo developer doubled his revenue by running a simple pricing page A/B test. In this episode, Lucas and Luna break down the exact numbers: a 2-column vs 3-column layout, the surprising winner, and why a $29/month plan outperformed a $19/month plan. They explore the psychology of choice architecture, the Pareto principle in pricing tiers, and how to run low-risk experiments that can boost MRR without adding a single line of code. If you're a solo founder struggling to grow, this episode will make you rethink your pricing page. #IndieHacker #SaaS #PricingPage #ABTesting #MRR #SoloDeveloper #RevenueGrowth #ConversionRate #PricingStrategy #ChoiceArchitecture #ProductLedGrowth #Bootstrapping #MicroSaaS #Technology #FexingoBusiness #BusinessPodcast #IndieHackerPodcast #SoloDev Keep every episode free: buymeacoffee.com/fexingo

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  • How Marketing Ops Turns Pricing Tests into RevenueThe Marketing Operator Podcast with Fexingo · on pricing page a/b test

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