The Indie Hacker Podcast with Fexingo · 2026-08-03 · 9 min
In this episode, Lucas and Luna explore a fresh indie hacker playbook: building a SaaS product that sells exclusively through WhatsApp. They break down how one solo developer used a simple CRM tool for WhatsApp to reach $10,000 monthly recurring revenue without a website, app store, or traditional marketing. The conversation covers the developer's journey, the mechanics of running a business inside a messaging platform, and the surprising advantages of selling in a space where buyers are already having conversations. Lucas shares the exact pricing strategy and customer acquisition loop, while Luna challenges whether this model can scale beyond a niche. They also discuss the risks of relying on a single platform and what indie hackers can learn about distribution, community, and trust. If you're building a side project and wondering whether you need a polished landing page or a Twitter following, this episode offers a different path. The hosts keep it practical, with lessons that apply to any solo founder looking for creative distribution channels.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
The Solo Dev Who Profits by Selling Nothing57 / 100The Hidden Cost of No-Code SaaS ScalabilityHow a Solo Dev Scaled to 10K MRR by Firing 90 Percent of CustomersHow a Solo Dev Hit 10K MRR With a Product That Tracks TimeWhy a Solo Dev Quit Chasing 10K MRR
