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Index/Startups & Founders/The Indie Hacker Podcast with Fexingo
The Indie Hacker Podcast with Fexingo artwork

How a Solo Dev Hit 10K MRR by Selling Only on a Podcast

The Indie Hacker Podcast with Fexingo · 2026-08-02 · 9 min

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Topics in this episode

SaaS productsolo developer10k mrrpodcast sponsorshipaudio advertising

Episode notes

In this episode, Lucas and Luna dig into the story of a solo developer who built a niche SaaS tool for podcasters and reached $10,000 in monthly recurring revenue by selling it exclusively through podcast sponsorships. They break down the unconventional go-to-market strategy, the math behind the ad spend, and why the founder chose audio ads over traditional marketing channels. With a focus on the specific tactics - like tracking promo codes, optimizing the offer, and building trust through host-read ads - this episode offers a fresh playbook for indie hackers looking to monetize their products in overlooked distribution channels. Tune in for a concrete case study with actionable takeaways. #SoloDeveloper #IndieHacker #SaaS #PodcastMonetization #SideProject #MRR #GoToMarket #PodcastAdvertising #AudioAds #NicheMarketing #IndieTech #PodcastSponsorship #RevenueGrowth #BusinessStrategy #Technology #FexingoBusiness #BusinessPodcast #IndieStartup Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • How a Solo Developer Bootstrapped a Million-Dollar Website BuilderBootstrapped Business with Fexingo · on solo developer66 / 100
  • #166 - Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expertFinite By Clarity · on SaaS product

More from The Indie Hacker Podcast with Fexingo

All episodes →
  • The Solo Dev Who Profits by Selling Nothing57 / 100
  • The Hidden Cost of No-Code SaaS Scalability
  • How a Solo Dev Scaled to 10K MRR by Firing 90 Percent of Customers
  • How a Solo Dev Hit 10K MRR With a Product That Tracks Time
  • Why a Solo Dev Quit Chasing 10K MRR
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