The Inches: A Podcast About Sports Sponsorship · 2026-09-10 · 50 min
Let's face it, historically the sponsorship world has been primarily built on impressions. The opportunity to BE a part of game day, usually with a logo or on field/court/ice activation. BUT the rest of the advertising world has shifted to a performance model. Results are everything in building your budget. So where do we go from here in the sponsorship world. How do we adapt? On this episode, we dive into the value of impressions vs. results and how the sponsorship industry can shift to drive more value & revenue. To download the College Sports Sponsorship Activation Benchmark Report referenced in the episode, Click HERE. - The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin , VP of Partnerships at the Coachella Valley Firebirds & Coachella Valley Lakers and Nick Lawson , Co-founder of SQWAD .
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