The Inches: A Podcast About Sports Sponsorship · 2026-04-28 · 49 min
The price of sports sponsorships have gone up dramatically over the last 10 years. Which makes sense. Sports have never been more popular and viewed. But what does this mean for the whole ecosystem? And how might smaller teams take advantage of this? In this episode of The Inches, we dive into conversation around how high prices means a fragmented market, and how your brand or team can navigate it. - The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin , VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson , Co-founder of SQWAD .
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