The Inches: A Podcast About Sports Sponsorship · 2026-04-14 · 49 min
Coachella & Stagecoach, 2 concerts that consume the city of Indio in the Coachella Valley. The city almost doubles in size across 2 weekends. Brands notice...and they put their creative hats on to stand out and activate. So what can we learn in sponsorships from these activations? Luckily we have boots on the ground with Rich Franklin, and on this episode of the Inches we dive into what he's noticing around the event and how it can help you rethink your sponsorships. - The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin , VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson , Co-founder of SQWAD .
Rookie & The Vet: How Timing Affects Every Part of your Sponsorships83 / 100Rookie & The Vet: Less is More in Sponsorships64 / 100Rookie & The Vet: Selling Sponsorship when you don't own your Stadium66 / 100Rookie & The Vet: What NASCAR can teach us about Sponsorships60 / 100Rookie & The Vet: The Pricing Gap in Sponsorships