The Hypergrowth Experience · 2023-05-24 · 56 min
Jacob Fenton, VP of Customer Experience at StockX (ex-Amazon, Ex-GoFundMe) has helped scale the online scarcity marketplace for the past few years. StockX has raised $690M in total funding to date, operates out of multiple countries, and has become part of the cultural zeitgeist. His internal entrepreneurial spirit led him to create their Business Operations team launching vertical after vertical, to now deeply focusing on the overall customer experience. We dive in with Jacob on what the successful components are that's made StockX scale so rapidly, the challenges of connecting and engaging a dual sided community, and the underlying framework that he's used in his career across different industries and products. More highlights include: How he constructed the Business Operations team and his hiring persona at StockX? Managing marketplace dynamics with operational complexities and brand releases. How they've operationalized brand partnerships and creating flexible marketing budgets. How StockX culture works and the factors that make them successful. The COVID e-commerce business accelerant and how it impacted StockX.
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