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Index/Marketing/The Hypergrowth Experience
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Defining Growth Engineering with Alexey Komissarouk (EP25)

The Hypergrowth Experience · 2023-06-14 · 1h 23m

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Episode notes

Alexey Komissarouk has built Growth Engineering organizations for Masterclass and Opendoor. He joins us on this episode and helps break down Growth Engineering as a craft, how to use engineering as a leverage point for growth, and what his obsession is with joining companies going through hyper growth. Plus he shares the different aspects of creating a Growth Engineering team, how these organizations should be built out over time, and the three ways to find Growth Engineers (hint: find ex-founders). More highlights include: Stage he joined Opendoor, understanding the business model, and how the growth engineering team started. Learnings from building the growth stack at Masterclass. The best-in-class stack he recommends when walking into a new team / org and the initial problems a Growth Engineer will encounter early-on. Reporting responsibilities and training for Growth Engineers and Product Managers. Discussing customer data platforms (CDP) and their value.

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