The Hypergrowth Experience · 2023-05-10 · 1h 15m
Ethan Smith, CEO of Graphite a SEO, content strategy, and growth design agency has helped MasterClass, Thumbtack, and Upwork jump start into hyper growth. On this episode, Ethan helps demystify SEO and how to build the right SEO and content strategy depending on company stage. Also, he breaks down keywords versus topics, how to build topic authority (even if you have none), how companies should design their content org, plus our hot take - what he thinks SEO agencies should optimize for but often don’t. More highlights include: What is SEO in basic, business, fortune 500 terms? What are the three types of SEO? (Hint: Technical, programmatic, and editorial for growth and brand content) Building a content strategy around topic themes Measurement and timelines for SEO What metrics should be tracked depending on company stage?
Phases of growth for hyper-growth companies w/ Rodrigo Hutt of Viome (EP27)65 / 100Growing B2B Demand w/ Cam Bodenstadt (EP26)Defining Growth Engineering with Alexey Komissarouk (EP25)Learnings From Growing StockX with Jacob Fenton (EP24)Using an Internal Growth Formula to Scale a Business w/ Bao Vuong @ Placemakr (EP22)