Why Average is Too Expensive for Your Sales Org in 2026 | The GTM Kickback #86 w/ Abigail Maines

Episode notes

In this episode of The GTM Kickback, we sit down with Ab Maines to break down what’s actually working in modern go-to-market - and where most teams are getting it wrong.We get into the realities of building and scaling GTM organizations today, from early-stage ambiguity to enterprise complexity, and what it really takes to drive consistent, repeatable revenue. This is a tactical conversation grounded in experience - not theory.We cover:- How GTM strategy needs to evolve across stages of growth- The biggest mistakes operators make when scaling revenue teams- Where most sales and marketing orgs misalign - and how to fix it- What strong execution actually looks like inside high-performing teams- Practical frameworks for diagnosing and improving GTM performanceIf you’re a founder, operator, or investor trying to build a more effective go-to-market engine, this episode will give you a clear lens on what matters - and what doesn’t. - The GTM Kickback is a podcast focused on real conversations with GTM leaders, operators, and investors - breaking down how companies actually grow.Subscribe for more episodes on sales, marketing, and revenue strategy in growth-stage software companies.

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