The GTM Kickback w/ Joey Brodsky · 2025-09-02 · 27 min
In this episode of The GTM Kickback!, I sit down with Chris Doggett, one of the most accomplished CROs in enterprise software and SaaS. With over 25 years of experience scaling companies from startup to enterprise, Chris has now turned his focus to advising go-to-market teams on how to adopt new tools, processes, and strategies that drive growth and efficiency.We dive deep into the impact of AI on sales organizations - why marketing has been faster to adopt these tools, why sales is lagging, and how leaders can start experimenting without overwhelming their teams. Chris shares tactical advice for:- Identifying the best entry points for AI in your sales process- Running small, low-risk pilots to drive adoption- Leveraging AI for sales leadership: forecasting, coaching, and pipeline insights- Balancing human-led selling with AI-powered efficiencyWe also touch on the rise of AI SDRs, hybrid human-AI sales approaches, and what early-stage CROs should be doing to stay relevant in this AI-driven GTM landscape.If you’re a founder, CRO, or sales leader curious about where AI fits into your GTM motion, this episode is packed with actionable insights you won’t want to miss.
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