The Growth Pod · 2025-11-27 · 1h 5m
eEquity is one of the Nordics’ most active e-commerce investors. We sat down with partner Aida Jammal to discuss what it really takes to build a strong consumer brand in today’s market. We cover customer obsession, competing with low-price Chinese players, the financial metrics investors look for, common mistakes, how to think about discounting, and more. (0:00) Introduction (0:27) eEquity’s background and strategy (3:35) The current state of e-commerce (8:35) Unit economics, growth vs profitability (13:25) What a “dream P&L” looks like (23:13) Green and red flags, looking beyond metrics (34:03) What founders need to focus on (41:14) Discounting and customer obsession (49:00) Influencer brands, competing with Temu ja Shein (57:48) The future of e-commerce in the Nordics Learn more: se.linkedin.com/in/aidajammal
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