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#793The Growth Pod74.0 / 100Get badge
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The Growth Pod

Hosted by Genero

The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth. Learn more:

75 episodes · publishes fortnightly · latest 2026-05-27 · ~52 min/episode

Rank

#793

Substance

74.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#104 of 991

Best B2B Marketing Podcasts →

Across the index

#793 of 6182

Substance

Top 13%

outscores 87% of the index

Why it scores where it does

The Growth Pod ranks #793 on The B2B Podcast Index with a substance score of 74.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Sanna is a genuine Nordic boardroom practitioner with a verifiable track record: seventh IPO completed, chair at Finnair, 20+ board roles, and a hands-on turnaround of a 400-year-old state-owned company. She is speaking from direct experience rather than thought-leadership abstraction, which gives her claims real weight even when she withholds names.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

15.0 / 20

The episode contains a handful of genuinely useful practitioner insights - on loss aversion applied to portfolio decisions, interactive strategy processes accelerating speed, and AI expanding rather than simplifying decision-making - but large portions are consumed by geopolitical musings, nostalgic tangents (Donald Duck, Walt Disney/Roy Disney), and meandering Finnair context. The insight-per-minute rate is moderate at best.

“interactive means speed, not the other way around”

“AI is going to make decision making even more difficult because Instead of having three versions, you can have 335 versions”

Originality

14.0 / 20

There are a few genuinely contrarian takes - the '100 days' myth critique, the argument that AI threatens 40-somethings more than juniors, and the claim that AI will increase decision complexity rather than reduce it - but the episode also leans on well-worn frameworks (loss aversion, founder vs. professional CEO debate, 'never waste a good crisis') without adding much new to them.

“I don't believe on the 100 days”

“I would be more worried if I'm 40 plus”

Guest Caliber

19.0 / 20

Sanna is a genuine Nordic boardroom practitioner with a verifiable track record: seventh IPO completed, chair at Finnair, 20+ board roles, and a hands-on turnaround of a 400-year-old state-owned company. She is speaking from direct experience rather than thought-leadership abstraction, which gives her claims real weight even when she withholds names.

“It wasn't the first IPO I've done. I think it's my seventh”

“getting a 400 year old company, government owned. So doing a privatization same time as listing and it being successful”

Specificity & Evidence

14.0 / 20

There are some crisp data points - the Russian business sale six weeks before the war, the Posti strategy process timeline (six weeks for purpose, four board passes, December approval), and a named AI-driven outcome of 30% higher prices - but too many illustrative examples are kept anonymous ('a company I won't name', 'a CEO I had to release') and AI ROI claims are impressionistic rather than evidenced.

“We even sold our Russian business and got the money um, six weeks before the war started”

“the purpose was made by the top management within six weeks... came to the board four times and then it was approved in December”

Conversational Craft

12.0 / 20

The host asks decent framing questions and occasionally sets up productive territory (CEO failure patterns, strategy process mistakes), but consistently fails to follow up on the most interesting claims, allows long tangential detours (Kalmar Union, Donald Duck magazines) without redirecting, and never meaningfully challenges or pushes back on any assertion the guest makes.

“What do you think are the most common reasons that leadership teams or CEOs fail?”

“Yeah, very interesting. And we have not had too many IPOs in Finland in the last two years”

Standout episodes

  • #75 Sanna Suvanto-Harsaae - Posti's IPO, why CEOs fail, strategy mistakes, AI’s real impact

    2026-05-27

    74

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • #75 Sanna Suvanto-Harsaae - Posti's IPO, why CEOs fail, strategy mistakes, AI’s real impact

    2026-05-27 · 1h 15m

    74 / 100

Frequently asked

What is The Growth Pod's substance score?
The Growth Pod scores 74.0 out of 100 for substance and ranks #793 on The B2B Podcast Index. That puts it ahead of 87% of the B2B podcasts we rank and #104 of 991 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Growth Pod worth listening to?
Yes - The Growth Pod outscores 87% of the B2B marketing podcasts and shows we rank on substance, so a marketing operator is likely to come away with something useful.
Who hosts The Growth Pod?
The Growth Pod is hosted by Genero.
How often does The Growth Pod publish?
The Growth Pod publishes fortnightly, has 75 episodes, released its most recent episode on 2026-05-27.
Which The Growth Pod episode should I start with?
Our highest-scoring recent episode is "#75 Sanna Suvanto-Harsaae - Posti's IPO, why CEOs fail, strategy mistakes, AI’s real impact" (74/100) - a good place to start.

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Guests who've appeared

Sanna Suvanto-Harsaae

Topics this show covers

The themes that come up most across this show's episodes.

CEO succession planningloss aversion psychologyPosti IPOFinnish stock exchangecompany privatizationbusiness divestitureautomation and operational efficiencyemployee NPSdividend-focused investingleadership team dynamics

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