Inside Revlon’s comeback bet on fragrance with president Amber Garrison

Speaker A: Foreign. Hello, and welcome to the Glossy Beauty Podcast, a, uh, show about the business of beauty and wellness. I'm Lexi Lebsack. In today's episode, I had the pleasure of sitting down with Amber Garrison, a longtime Estee Lauder executive turned president at Revlon, where she oversees the company's fragrance division and Elizabeth Arden brand. Amber was an executive at the Estee Lauder companies for more than 12 years, where she worked across corporate strategy and brand strategy before leading Bumble and Bumble, then Origins, each as global brand president. At the end of 2025, Amber made a big jump, and she joined Revlon as part of its big comeback plan. I realize some of you might need a little context around Revlon's comeback plan. The company debuted in 1932 and and by 2021, Revlon reported over 2 billion in annual revenue. Unfortunately, the company experienced a laundry list of challenges that really could be its own podcast episode. But I'll sort of end it by saying the company filed for bankruptcy in 2022. A year later, it emerged from bankruptcy as a private company owned by a contortium of its former lenders. And the next year, Revlon welcomed a brand new CEO with Michelle Peluso. I sat down with Michelle a while back, and I'm going to link the story in the show notes where she dives into her comeback plan a little bit more. In 2025, Revlon brought on Amber to spearhead a vital part of the turnaround as president of its fragrance portfolio and heritage brand, Elizabeth Arden. In today's episode, Amber gets into her vision for the brand, how she's tapping into a younger demographic, the power of flow fragrance in today's market, plus the challenges and power of running a heritage brand, plus so much more. Here's my conversation with Amber. Hi, Amber. Uh, welcome to the Glossy Beauty Podcast. I'm so happy you're here.

Speaker B: Thank you so much for having me, Lexi. I'm really excited.

Speaker A: Yes. You have such a great background. Um, I'm so excited to talk about first fragrance with you. It's having such a big moment.

Speaker B: Oh, my goodness. There has never been a more exciting time to work in fragrance and to be a consumer love who loves fragrance. So can't, uh, wait to get started.

Speaker A: Truly. Well, you joined Revlon in October of 2025. Last year after more than 12 years at Estee Lauder Companies. What drove you to kind of take this leap?

Speaker B: Well, I'll first say, you know, I am the luckiest to have had such a wonderful career so far in beauty and my Sponsors, my mentors, all of the wonderful people who've shaped me over the years. Um, I'm just incredibly grateful, and I was ready for a new, exciting adventure. And I think what the opportunity at Revlon presented was really the chance to build something. Right. Revlon as a company, as a brand, is so iconic, and yet there's so much opportunity here, and particularly in fragrance, to. To shape and build and take the portfolio to the next level. And so that's what I couldn't turn down. And, um, eight months later, very, very happy to be on this adventure with my colleagues and my team.

Speaker A: Very exciting. Well, I want to hear about your vision for the brand when you came in, but let's sort of level set here. Maybe we can talk a little bit about Revlon's existing fragrance business, what that looked like sort of when you came in.

Speaker B: Sure, absolutely. So we have really, I think, of three parts to the. To the fragrance portfolio. There's our Elizabeth Arden fragrance business, um, which is large and important with a ton of heritage and some beautiful, uh, olfactive experiences. Then we have our licensed portfolio, which includes licenses like Juicy Couture, and then we have a few owned brands within that portfolio as well. And so it's a robust portfolio. There are a lot of different stories to tell, and yet certainly there's some rejuvenation that needs to happen and some rebuilding that needs to happen. Uh, and so we have big plans for the future, while we also really stabilize and strengthen the core.

Speaker A: So when you sort of are looking at this, this portfolio, what's the first step? Like, what are you. I mean, I know you've already launched a new Elizabeth Arden scent, which I'm excited to talk about. Um, but how do you. How did you sort of decide what to tackle first in looking at this fragrance portfolio?

Speaker B: Well, and I want to emphasize I'm not tackling this alone. Right. We have an incredible CEO, Michelle Peluso, and I have a lot of strategic thought partners across the business. And then, of course, my team, who are experts in fragrance and experts in this portfolio. And so I have had a lot of support, and we've done this together. But I think for me, strategically, obviously, I look at what's big and what's fast growing. And so we have some parts of the portfolio, especially Elizabeth Arden, where these. The business today is large and successful and profitable, and we need to do more. And then we have other parts of the business that are growing. Right. So whether that's Juicy Couture, which is growing, or some of our smaller Fragrances which are also growing, or the new licenses that we've recently signed, which we see as growth engines. And so it's really two pieces. It's what do we have today that we can amplify and how do we quickly get that engine moving faster? And then what do we have that we're building? Whether existing brands with new fragrances and new opportunities and new stories to tell, or the new brands that we're building? And how can we get that moving quickly, but also with a lot of integrity and a lot of brand clarity to make sure that it'll really resonate and be differentiated in the marketplace? Because, as you and I know, fragrance is so crowded, and the last thing we want to do is create yet another huge thing out there. It's really, really important to go back to the core of the brand in every case, whether it's something existing or new, and start to build. And so when you ask, what did I do first? Of course, I looked at the P and L to say, where are the opportunities? But I also looked at the brands and thought about, okay, what are the stories? What are the olfactive territories? What are the consumer experiences yet to be shared? Um, and making sure that we're starting always with brand first before we think about what's the olfactive, what's the story, what's the concept, and ultimately, what's the go to market plan to connect with consumers?

Speaker A: Well, let's start with newness. In February, Elizabeth Arden launched Eternal Aura, the first fragrance in a number of years. Um, big congrats there.

Speaker B: Thank you. I mean, really, again, props to my team. They did an incredible job, and I'm the lucky beneficiary who gets to talk about it and share our successes. But really, it was well underway. Um, as I arrived and we had already. The team had already signed Leighton Meester as the face and the global ambassador for the fragrance. The bottle was done, the juice was done. And so, um, really, it was just some fine tuning and some polishing right at the end that I had the opportunity to be a part of. What I think is exciting about Eternal Aura is it's our first, as you said, our first new, ah, pillar launch in eight years on Elizabeth Arden. And, um, and it's an opportunity for me to tell the story of the essence of this brand. Right. This brand was founded by a woman 116 years ago, which is incredible here in New York City, before women in this country even had the right to vote, she had a business.

Speaker A: And so that's mind boggling and also mind boggling.

Speaker B: It's incredible, right? And like, uh, how lucky are those of us who have the opportunity to steward her, her vision, and be inspired by her legacy? Um, but this was a woman who never stood still. She was the ultimate girl's girl. She loved women. She cared about women. She gave Georgia o' Keeffe one of her first ever big commissions of, uh, a painting that hung in the New York City salon in the 1930s. I mean, this was a woman who celebrated and lifted up other women. And so what eternal aura is, for me, it really creates a new expression of the essence of this brand, which is celebrating women, celebrating us in all our facets, in all our complexity, with all of our resilience and our strength, but also with a real touch of femininity and beauty. Um, so it's been an honor to work on this launch and then also to see how successful it's been and how it's resonated with consumers. We're very, very happy and a lot more to come with eternal aura.

Speaker A: Wow. So who were you primarily targeting with the launch?

Speaker B: You know, it's so funny, right? In our industry, we often talk about demographics, and certainly different, um, generations and different ages have different. Some different buying patterns. But for me, it's also about psychographics. And so while I would say, and you can tell from our choice of working with Leighton, but the demographic profile is sort of the woman in. Think of it as the millennial woman in that sort of busy time of life, in her 30s and 40s. But the psychographics are women who have a lot of facets, who want to feel feminine, who want to feel strong, who are all of those things, um, and who want to wear a beautiful fragrance. And so I think about the demographics, I think about the psychographics, and that's how the campaign comes together. But I think as women, we're so much more complex than our age. Right. We have so many more, um, aspects to ourselves, including mindset and likes and dislikes and passions. And so I think both in terms of demographics as well as the psychographics.

Speaker A: Wow. Um, I'm gonna make myself look really stupid here. What are psychographics?

Speaker B: Psychographics, for me, are, um. And. No, it's a great question, actually. Mindsets, Right. So it's. And I often joke and say, you know, I have friends of all ages, and the reason we're friends is not our demographics, but our psychographics. It's because we connect on what we love. We connect on our mindset. We Connect on being excited about the future and optimistic and joyful and, um, fundamentally in love with life. And so psychographics are more about who you are as a person beyond your age and stage. Obviously, age and stage defines a lot about us, but also not everything. It's necessary but not sufficient to understand consumers.

Speaker A: Sure. No, I think that's a really clever way to think about fragrance because there really isn't anything age or demographic about fragrance. I mean, it's about experiencing it. So, yeah, that makes a lot of sense.

Speaker B: I completely agree. And then you look at a fragrance like Juicy Couture, Viva la Juicy, which we were so honored to be nominated as a hall of fame fragrance, uh, at the Fragrance Foundation Awards this year. Um, and as a nominee, you know, it was such a celebratory moment for us because that Fragrance was created 18 years ago by Honorine Blanc, who's a, uh, master perfumer at DSM Firmeniche. And that fragrance is beloved by women who experienced it at that time. And it's also beloved by a whole new generation because it's joyful and exuberant and it's a wonderful fragrance. That's not about age and stage. It's about mindset and mentality and experience.

Speaker A: Are you also, um, making a big push towards, like, lapsed Elizabeth Arden customers? I'm sure you've, you know, the company has, has lost a few through the years. And how are you sort of re. Engaging those, those people?

Speaker B: Sure. Well, so let's talk then more broadly. It's not then just about fragrance. Right. It's also about Elizabeth Arden being, ah, a skincare first brand. And, and actually Elizabeth Arden herself started her business with a skincare focus because she really believed in, um, building and creating products with scientists for women to take care of themselves inside and out. And she was a very, she had a very holistic mindset. And so Elizabeth Arden, again, has been around for 116 years. And it's inevitable, right, that as the beauty industry evolves and changes and there are more and more brands and products to experiment with that, of course consumers would come and go. I think what's exciting for me is that we have some real areas of ownership that, uh, are enduring. And I'll talk about three within skincare. The first is the iconic eight Hour cream that everyone loves. Everyone knows when I say it, people sometimes pull it out of their bag. I have friends texting me from around the world saying, oh, I met this person in Hong Kong or Paris and they pulled eight Hour cream out of their bag. That's a product I started using in my teens, late teens. Uh, I'm pretty sure I read an editorial back when magazines, physical magazines, um, were always with me that said uh, that Kate Moss used it on planes. And so as I started Traveling in my 20s, I got some. And of course the scent is so iconic, the experience is so iconic, the quality of the product is so high that uh, it is an icon for a reason, right? It's definitely an icon for a reason. And that is one of those cult products. And I think brands that have been around this long have to have a cult product like that or, or they don't last. A lot of brands have come and gone, um, and this brand has lasted. And you have to ask yourself why? And certainly for me that's my job to figure out why has it lasted so long and what does that mean about where we take it going forward? And on the skincare side, I think it starts with 8 hour cream and then about 35 years ago now this brand, Encapsulated Ceramides. And of course as we all know, ceramides are a fundamental part of our own skin biology and also support skin barrier, which is the thing, as it starts to change is the thing that we see, um, that causes aging to happen so quickly. Right. So as soon as our skin barrier starts to degrade, that's when we begin to see the signs of aging. And so ceramides were encapsulated 35 years ago. And that encapsulation technology, yes, others have tried it, but really Elizabeth Arden owns it. Consumers know that if you want to have an encapsulated skincare formula that is protected from air and light and is pure and potent, the minute it comes out of the capsule, you come to Elizabeth Arden. So telling that story and then making sure we really own that in the minds of consumers. And what I love about our capsules is that it's really Ceramides plus. So it's skin barrier plus retinol, it's skin barrier plus hyaluronic acid. Right. It's that idea that we can do all these things to meet consumers needs and uh, skincare concerns while also always replenishing the skin barrier. So that's a great part of our heritage and legacy, but also something that we're actively innovating around all the time. Uh, and then finally Elizabeth Arden has this amazing product called Prevage. And it's a, uh, more I would say high end prestige entry luxury that is a cosmeceutical product and in fact was Inspired was created about 20 years ago and was inspired by procedures even then. And was this idea of, you know, how do we put a procedure in a bottle? How do we create opportunities for people to take care of their skin beyond procedures, can be with procedures or instead of procedures. Um, and so Itabinone, which is the main hero ingredient, repairs collagen damage and supports collagen, um, in the skin. And we know that's so important. And so, you know, when I think about skincare, I go back to, of course, as with any heritage brand, what are the key points of difference? What are the things that has made this brand endure for so long? And then we figure out, okay, how do we take those strengths and innovate, Innovate, innovate, innovate. Because the obsession now has to be, yes, lapsed consumers, but telling stories, telling stories that are relevant for consumers. And inevitably consumers that know and trust Elizabeth Arden will be part of the consumer. Consumers who are excited to try to try the newness and the innovation. Um, and so that's, that's really the strategy.

Speaker A: Yeah, I mean, you certainly have a lot of hero products to work with here. And I, and I love the idea of sort of like innovating around them, launching, launching new products. Um, when we, when we first met a little while back and chatted about this episode, you said that some people consider a heritage brand a double edged sword, which I'm curious as to sort of what you meant by that and how you're sort of tackling the, the challenge that I think so many brand leaders will ident.

Speaker B: Oh, yes. I mean, I think working on a heritage brand, a brand with this much history is such a gift. And also, you have to know, my goodness, it's lasted for a long time, it has such power. And yet it's incredibly tough to keep a brand that's been around this long relevant. So the gift here is amazing products. 116 years of trust, which you cannot manufacture. You and I cannot start a brand tomorrow, Lexi, and say, okay, manufacture some trust. Trust is earned over many, many, many years. And now in the case of Elizabeth Arden, decades. And women know about it, right? Awareness is very high. So people hear Elizabeth Arden, they say, oh yes, quality brand, trusted has been around for a long time. Good products. The next step, though, is always to have the consumer say, and it's for me, and I'm curious about it and that's what I need. And that's the connection that makes it a double edged sword because you have all this amazing heritage, but finding A way to translate that to something that's relevant in this very moment to a consumer who's making a choice about skincare or fragrance is the tricky bit. And anyone who's worked on a brand that's been around for longer than 10 years will say the same thing. Because what we want ultimately is long term value creation and long term consumer connections and to build a legacy. Right? And so, um, finding that balance between celebrating the efficacy and the trust of the decades, but also focusing on the future is the double edged sword for me in stewarding a brand like this. And here's what I'll say, which inspires me every day. And I do think about this every single day. From everything I know about Elizabeth Arden herself, she was a true innovator. She would have, I believe, if she were with us today on this podcast, she would say, huh, don't worry about the past. Focus relentlessly on the future and on the consumer. What do consumers need that doesn't exist? What can you invent that's new? I think she was propelled, constantly propelled into the future and encouraging her team and everyone she worked with and served to think the same way. And so that, that propellant, that energy, um, is what inspires me.

Speaker A: Well, with that sort of spirit in mind, um, I'm curious if there are new fragrance formats that are interesting to you. Um, I know, of course we see solid oil mist, and you're running fragrance now. Talk to me about, um, your vision for what's new.

Speaker B: Yeah, well, first of all, I mean, let's just step back for a second and acknowledge what an extraordinary industry this is and how lucky we are to work with artists whose craftsmanship is constantly innovating what fragrance means and what it can be. I mean, take, take the Gourmand category, right? It's been very popular for the last several years, but now so popular, so popular. And I mean, I feel like I've smelled every fruit, every dessert, right? Oh, yeah.

Speaker A: And yet I have a rotation. I have a rotation of like a marshmallow one. I've got a guava one I like right now. It's really nice.

Speaker B: It's really fun. It's really, really fun. The category is exciting and there's constant innovation. It's not tired. And I feel like Neo Gourmand, as an example, is pushing the boundaries of Gourmand. Taking the idea of Gourmand but twisting it. What can be creatively changed about the Gourmand experience? Um, so I get really, really excited about the fact that this Industry does not stop. It does not rest on its laurels. It is constantly innovating. And working with perfumers is such a gift because they are always thinking about the next thing and dreaming of what else can be created. So that, for me, is the core, because the olfactive ultimately determines the innovation. And now, having said that, we know consumers love to layer to layer different scents, layer the same scent, change their scent by mood and season and time of day and occasion. And we also know that consumers reapply during the day, and actually younger consumers reapply more during the day. So whereas I grew up, you spritz once in the morning and you're done. And of course, when I was a child, I didn't have a nightlife, but maybe you spritz once in the morning and you spritz once again again before you go out. Now, younger consumers are reapplying throughout the day, and so they actually need different formats. Right. Or if you travel, you can't take your 100ml bottle with you when you're on a plane. So, uh, it's a lot to carry. And so having those different formats makes it such a pleasurable experience, as well as being a way to layer and experiment and try different combinations. Um, I personally love the solid trend. I think it's fabulous. And I also love, um, what we used to call ancillaries, but I don't actually think of them as ancillaries anymore. I think of them as different textural experiences. And what I'm excited about, as we think about innovation here at Revlon, is connecting the textural innovation to the concept of the scent. So if you have a scent that is exuberant and fun and playful, that texture that you create, that's the experience beyond just the juice. Right? But the juice itself is potentially shimmer, glitter, sparkle has a different vibe. Maybe it's oil, it's a little bit shiny. Uh, whereas if you have a scent that is much more sensorial and personal and smells more like scent skin, then the textures, you may choose to bring that to life beyond the juice may be very different. And so for me, we're lucky both internally and across the industry. We have so many textural choices. We have so many great creators, uh, building different formats. But what's important to me is connecting the format with the idea of the fragrance, because I think that's where you. We really get the consumer to be excited, like, oh, this is a fragrance that's about, you know, sensoriality. And so therefore, I want a really sensorial texture versus this is a fragrance that's about painting the town red, and therefore I want something that lights up.

Speaker A: Yeah, that's such a thoughtful way to approach it. Um, yeah, very thoughtful. Um, curious, you know, do you think that Body Mist still has legs that, like, lower price point sort of entry product?

Speaker B: Well, it's interesting, right, because Body Mist has had such a successful run over the last several years. It's been amazing. Um, and so it's always hard to compound growth on top of bigger and bigger basis. Ultimately, the growth curve does tend to slow down a bit. But having said that, I think it's still going to be successful over time because it's an additional experience. Right. It brings in a younger consumer. We know consumers like to have a lot of different mists. Again, it's about wardrobe and layering. And so what's exciting to me about fragrance right now is that it's recruiting more consumers than ever before. The consumers that are coming into the category are experimenting more than ever before. There are consumers like to have a broader array of different fragrances than ever before. I mean, I don't know about you, but when I started in fragrance as a. As a consumer, I had one fragrance. And then the next year, for the holiday season, I got one fragrance. Um, and it's just so. And it's just so different now. Right. And so, um, and so I think Body Mists are a fun, easy to apply way for consumers to experience fragrance and also to have more selection. Um, you know, an EDP that's a really prominent brand, like, like Eternal Aura, is an investment for many consumers, and rightly so. You know, it's a beautiful, artistically, um, driven product. And so fragrance can be fun and playful and can do some mist and get on with your day. And I think it's an important part of the group of different formats that we have in the industry. And again, important to make sure that the mist experience and the consumers who love mistakes align with the concept of the fragrance and the idea behind the brand and the story that we're trying to tell. And so not every fragrance should necessarily have a mist. I think that's, you know, to me, it's, again, it's not just another ancillary. It's really a thoughtful process to figure out, okay, to tell this story. What are the right formats for the consumers that I'm trying to connect with that I think will love this fragrance, um, and will want this olfactive experience. Experience as part of their lives.

Speaker A: Last year, Revlon announced that you are doing a fragrance with Ice Spice, which is very exciting. I know that's coming out soon. Is this sort of exemplary for what we're going to see in this. This, like, celebrity growing celebrity Runway for you?

Speaker B: It's a great question. So, uh, yes, we are thrilled. We are launching with Ice Spice later this summer. Um, and maybe I'll just step back a minute and talk about celebrity and how I personally think about the celebrity landscape and why I'm so excited that we're working with Ice. Um, please. So I think when fragrance brands and companies decide to work with celebrities, it's incredibly important to evaluate two things. One is the celebrity's lasting power, staying power, and community, um, which is so often driven by their talent, their expertise, their point of view. And we'll talk about all of the richness of Ice Spice in a moment around that. And. And then the other piece is, does the celebrity enjoy fragrance? Right. Because I think consumers can sense when a celebrity or a talent loves what they're talking about. Um, and so 100%. Right. I mean, we all can tell that someone likes it or they're just sort of doing it as a side project. And so I think what's been so amazing about working with Ice Spice is. And these conversations started about two years ago. Um.

Speaker A: Oh, wow.

Speaker B: But the first thing that's exciting about it is that she is really a visionary artist. I mean, she is an incredible hit maker. She has a strong point of view. Her art, her creation is so powerful and so authentic and comes from this incredibly unique point of view that I think the community she's built is powerful. And so I just starting there. I am inspired by her as an artist. I'm inspired by her as an entrepreneur. She is a multi hyphenate. And, you know, she is. She has so much Runway as, uh, a, uh, as an artist ahead of her. And so just that piece is incredibly inspiring. And then she loves fragrance. And in fact, she has been deeply, deeply involved in every aspect. It's actually a dream collaboration with her because to have an artist so passionate about choosing the olfactive directions, you know, I think the original, we originally gave her eight different directions, and she has been part of every single stage getting to the final product, um, even the bottle and the expression of what she wants it to look like. You know, originally the team went to her with these very bold designs because her. Her art is so bold and so powerful. Um, and it. And she surprised us all because she went in this sort of pretty princess direction that's very Beautiful and feminine and joyful. And so we created a bottle together, uh, and a vibe together. And then when it came to campaign, same thing, Ice was very, very engaged and involved in every aspect from wardrobe to photographer to creating the experience of the campaign. And so it's just a dream to work with a celebrity who's so engaged because I think the product that consumers will be able to experience is something that truly comes from Ice Spice. It is her creation and we are just here to facilitate and support and um, provide the fragrance, know how to bring her vision to life.

Speaker A: Wow. So we'll see more celebrity from Revlon, I'm assuming.

Speaker B: Wait and see.

Speaker A: Revlon is also working on fashion based fragrances with licenses. I know you're working on Champion right now. How big of a part of the business is this going to be and what does that Runway look like?

Speaker B: So we are incredibly excited that we signed really three, three fashion and lifestyle brands as, as licensed, ah, partners. One is Champion, the second is Palm Angels and the third is Salt Life. And so I'll talk about them because, separately, because they're yes, part of the strategy of connecting with different consumers and bringing concepts and ideas and experiences olfactively to life that connect with brands they already love. Um, but definitely each one is very specific. So let's start with Champion. So Champion Global brand created in the 1910s and such an incredible lifestyle and sports driven brand. Um, we've partnered with ABG to bring this to life and in fact Champion is an olfactive experience that's all about winning and victory. And so these fragrances are powerful, they are vivid, they are um, so wearable and so fun. And we're really excited also to bring this to life both on the sports front in terms of, as part of people's lives and also in terms of lifestyle. Um, so that's a really, really exciting one that we're going to be launching next year. The second one is Palm Angels and this has been a real uh, collaboration of love with Alberto Furlan who is the designer of Palm Angels in Milan. And this brand is built in Milan but inspired by LA skate culture. And so it is a luxury streetwear brand um, that has so much depth and is really inspired from the beginning by photography. And so it's about light and darkness and contrast and the fashion is so fun. And that brand has such a cult following and a community of enthusiasts, um, that we're really thrilled to bring to life the olfactive experience of Palm Lakes. So as you can imagine, um, it'll Be inspired by both the luxury of Milan and traditional fashion, and also the vibrancy of skate parks in Venice beach in California.

Speaker A: How exciting it is.

Speaker B: That one's going to be great. And it's been such a privilege to work directly with the design team, um, and bring an olfactive to life that really mirrors the fashion. And then finally, Salt Life, which is an incredible brand that is really inspired by life on the ocean. If only we could be on vacation 365 days a year. And so it's really bringing that sort of oceanic experience and being by the water every day into a fragrance experience. Um, so what we're really excited about, and I think what's been so much fun for me coming into this role is having signed these different licenses, having established these different relationships with our partners, but still having so much to create. And so my team and I have really been in creation mode over the last eight months. Everything from the concept of how you translate the idea of Champion as a brand into a fragrance, um, or into a set of fragrances, um, to the bottle creation and how you make sure. How do you bring to life this luxury skatewear brand, streetwear brand in a bottle. What does that look like? And you'll all find out in 2027. But it's absolutely, uh, stunning and so innovative. And then also, how do you translate that into a scent? How do you evoke sitting on the water and relaxing and having a beachside lifestyle in a bottle? And that's the fun of what we get to do. So for Salt Life, you smell it, and it feels like, oh, my gosh, I'm on the beach, I'm seeing the sunset, or I'm seeing the sunrise over the water. So that creation process, I mean, that's really the essence of what we do, and it's the most delightful part of what we do. And there's been a lot of that and still a lot to come. I feel truly, uh, optimistic about the future, and I think we have so much to build, both in the partnerships and brands that we have today, as well as future opportunities, both organic and inorganic. Um, so it's a really, really, really exciting time. And fragrance at Revlon.

Speaker A: Yeah, Revlon is betting, um, so big on fragrance, and I think it's so smart. But do you ever wonder about fragrance being a bubble that might pop?

Speaker B: So I've been in beauty long enough to know that everything is a cycle, but quality endures forever. And so, yes, I've been. I've been in beauty long enough to see when makeup was big. And then skincare was big, and then fragrance now is huge. Hair care had a moment and growth is, let's say, calmer. Right? There are all these spikes and then things change. But now I've seen all of those cycles come and go and some of them come again. And what endures are great brands and great products. And time and time again, if you deliver exceptional quality to the consumer, that makes sense, that is consistent with a brand with its identity, with what it's trying to be in the world, consumers become loyal. And regardless of these cycles, up and down, you have a strong, enduring, sustainable business. And so I am always thoughtful. I always want there to be intention behind the choices that we make. Like, for example, I wouldn't jump on a trend and create a product just for a trend without believing that that trend spoke to something essential about the brand or the consumers we're trying to connect with. And once a trend speaks to that essential nature, then of course we follow it, we think it's relevant, and we make it our own. But it's really, really important to me to make things that last. The industry is so crowded with so many beautiful things and so many new things and some things that have been very deeply considered and you can tell it as a consumer, some things that maybe have been sped to M market to get something out there. And so for me, and especially on a platform like Revlon that is so enduring, on a platform like Elizabeth Arden that was created by this woman well over a century ago, these are enduring platforms. And so what we are trying to create is enduring brands with exceptional quality that will last and endure for the long term.

Speaker A: Amber, thank you so much for coming on the podcast and lending all these great insights into what you're working on at Revlon. We're going to be following along and wish you all the luck in all this.

Speaker B: Thank you, Lexi. It's been such a pleasure to talk about this amazing industry that we all love. We're so lucky.

Speaker A: Yeah. Thank you so much. And thank you for listening to this episode of the Glossy Beauty Podcast. If you enjoyed it, please leave us a rating and a review on Apple Podcasts, Spotify or wherever you're listening. And for even more coverage on the beauty industry and more, please visit Glossy Co Beauty.