
Hosted by Institute of Internal Communication
The Future of Internal Communication podcast is a series commissioned by The Institute of Internal Communication. Organisations today face widespread and continuous disruption. The way communication takes place within and across teams, departments and business units is more critical than ever.
100 episodes · publishes fortnightly · latest 2026-06-24 · ~47 min/episode
Rank
#3836
Substance
57.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#3836 of 6186
Substance
Top 62%
outscores 38% of the index
The Future of Internal Communication ranks #3836 on The B2B Podcast Index with a substance score of 57.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. The episode contains a handful of usable frameworks - 'strategic laziness', 'ampersand jobs', 'bright shinyitis', the group-message hack - but they are buried under extended personal anecdotes about football kits, cookbooks, and CD cases that consume significant runtime. Most of the productivity advice (take breaks, question meetings, don't check email first) is standard self-help content a B2B operator will have heard many times.
Averaged across 1 recently scored episode, with cited evidence.
The episode contains a handful of usable frameworks - 'strategic laziness', 'ampersand jobs', 'bright shinyitis', the group-message hack - but they are buried under extended personal anecdotes about football kits, cookbooks, and CD cases that consume significant runtime. Most of the productivity advice (take breaks, question meetings, don't check email first) is standard self-help content a B2B operator will have heard many times.
“your best ideas for solutions to the problems you're currently having are not by working another three hours late. Uh, they're probably out on your walk or just after you've had a nap”
“don't be the first one to respond. It probably needs somebody to respond. It doesn't necessarily need you”
The guest coins some mildly fresh terminology ('ampersand jobs', 'advice pollution', 'strategic laziness') and the LinkedIn 'Do Nothing' book launch is a genuinely creative anecdote, but the core thesis - busyness is bad, rest is productive, question meetings - recycles a decade of well-circulated productivity literature without meaningful first-principles challenge to any of it.
“people are having what I call ampersand jobs. So by stealth, as the organization or organizations contract shrink move, people are getting loaded with more stuff to do, more titles”
“there's so much AI slop, there's so much noise, there's so much, what I call like, advice pollution”
Chris Lovett is a practitioner-turned-coach who has run simplification programmes inside FTSE 100 firms, which gives him some credibility, but he is primarily a self-help author and executive coach rather than a senior operator who has led a function or company at scale; his evidence base is anecdotal case studies rather than hard-won institutional results.
“I've built a simplification program for, uh, FTSE 100 company because of this exact same thing”
“Over the last decade Chris has coached C suite teams and senior leaders in FTSE 100 companies spanning Europe, APAC and the US”
The episode offers a handful of numbers - a 30-70% meeting-uselessness range (wide and unattributed), a WHO-linked 245,000 deaths figure, and the 10-minutes-per-day attention stat - but most case studies are anonymised, the stat sourcing is vague ('people more intelligent than us'), and the Henry Ford story is an unverifiable historical anecdote rather than rigorous evidence.
“the consensus is that between 30 and 70% of all meetings are useless”
“the latest stats for the World Health organization is around 245,000 people a year are dying through stroke and heart disease that are linked back to overworking”
The hosts do redirect the guest toward internal-comms applications and Dominic asks a functional 'what do communicators actually do' question, but there is no meaningful pushback on any claim, the hosts frequently insert lengthy personal reflections that eat into guest time, and the tone is explicitly described on air as 'personal therapy', signalling a collaborative rather than rigorous interview dynamic.
“I feel like this has almost been like a personal therapy session as well. So thank you for that”
“what have you seen in terms of communicators helping to create a culture of being more targeted, of being more mindful of how you do stuff and using your time better?”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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