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#3836The Future of Internal Communication57.0 / 100Get badge
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The Future of Internal Communication

Hosted by Institute of Internal Communication

The Future of Internal Communication podcast is a series commissioned by The Institute of Internal Communication. Organisations today face widespread and continuous disruption. The way communication takes place within and across teams, departments and business units is more critical than ever.

100 episodes · publishes fortnightly · latest 2026-06-24 · ~47 min/episode

Rank

#3836

Substance

57.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Ops rank

#305 of 459

Best B2B Ops Podcasts →

Across the index

#3836 of 6186

Substance

Top 62%

outscores 38% of the index

Why it scores where it does

The Future of Internal Communication ranks #3836 on The B2B Podcast Index with a substance score of 57.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. The episode contains a handful of usable frameworks - 'strategic laziness', 'ampersand jobs', 'bright shinyitis', the group-message hack - but they are buried under extended personal anecdotes about football kits, cookbooks, and CD cases that consume significant runtime. Most of the productivity advice (take breaks, question meetings, don't check email first) is standard self-help content a B2B operator will have heard many times.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

The episode contains a handful of usable frameworks - 'strategic laziness', 'ampersand jobs', 'bright shinyitis', the group-message hack - but they are buried under extended personal anecdotes about football kits, cookbooks, and CD cases that consume significant runtime. Most of the productivity advice (take breaks, question meetings, don't check email first) is standard self-help content a B2B operator will have heard many times.

“your best ideas for solutions to the problems you're currently having are not by working another three hours late. Uh, they're probably out on your walk or just after you've had a nap”

“don't be the first one to respond. It probably needs somebody to respond. It doesn't necessarily need you”

Originality

12.0 / 20

The guest coins some mildly fresh terminology ('ampersand jobs', 'advice pollution', 'strategic laziness') and the LinkedIn 'Do Nothing' book launch is a genuinely creative anecdote, but the core thesis - busyness is bad, rest is productive, question meetings - recycles a decade of well-circulated productivity literature without meaningful first-principles challenge to any of it.

“people are having what I call ampersand jobs. So by stealth, as the organization or organizations contract shrink move, people are getting loaded with more stuff to do, more titles”

“there's so much AI slop, there's so much noise, there's so much, what I call like, advice pollution”

Guest Caliber

11.0 / 20

Chris Lovett is a practitioner-turned-coach who has run simplification programmes inside FTSE 100 firms, which gives him some credibility, but he is primarily a self-help author and executive coach rather than a senior operator who has led a function or company at scale; his evidence base is anecdotal case studies rather than hard-won institutional results.

“I've built a simplification program for, uh, FTSE 100 company because of this exact same thing”

“Over the last decade Chris has coached C suite teams and senior leaders in FTSE 100 companies spanning Europe, APAC and the US”

Specificity & Evidence

10.0 / 20

The episode offers a handful of numbers - a 30-70% meeting-uselessness range (wide and unattributed), a WHO-linked 245,000 deaths figure, and the 10-minutes-per-day attention stat - but most case studies are anonymised, the stat sourcing is vague ('people more intelligent than us'), and the Henry Ford story is an unverifiable historical anecdote rather than rigorous evidence.

“the consensus is that between 30 and 70% of all meetings are useless”

“the latest stats for the World Health organization is around 245,000 people a year are dying through stroke and heart disease that are linked back to overworking”

Conversational Craft

11.0 / 20

The hosts do redirect the guest toward internal-comms applications and Dominic asks a functional 'what do communicators actually do' question, but there is no meaningful pushback on any claim, the hosts frequently insert lengthy personal reflections that eat into guest time, and the tone is explicitly described on air as 'personal therapy', signalling a collaborative rather than rigorous interview dynamic.

“I feel like this has almost been like a personal therapy session as well. So thank you for that”

“what have you seen in terms of communicators helping to create a culture of being more targeted, of being more mindful of how you do stuff and using your time better?”

Standout episodes

  • How to simplify internal communication with Chris Lovett

    2026-06-24

    57

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • How to simplify internal communication with Chris Lovett

    2026-06-24 · 55 min

    57 / 100

Frequently asked

What is The Future of Internal Communication's substance score?
The Future of Internal Communication scores 57.0 out of 100 for substance and ranks #3836 on The B2B Podcast Index. That puts it ahead of 38% of the B2B podcasts we rank and #305 of 459 in Ops. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Future of Internal Communication worth listening to?
The Future of Internal Communication is ranked on The B2B Podcast Index with a substance score of 57.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The Future of Internal Communication?
The Future of Internal Communication is hosted by Institute of Internal Communication.
How often does The Future of Internal Communication publish?
The Future of Internal Communication publishes fortnightly, has 100 episodes, released its most recent episode on 2026-06-24.
Which The Future of Internal Communication episode should I start with?
Our highest-scoring recent episode is "How to simplify internal communication with Chris Lovett" (57/100) - a good place to start.

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Guests who've appeared

Chris Lovett

Topics this show covers

The themes that come up most across this show's episodes.

Corporate minimalismBurnout and work-life balanceTask automation and AI adoptionMeeting culture and productivityDavid Graeber's 'Bullshit Jobs'Emotional attachment and narrative in work practicesBack-to-back meeting effects on cognitive performanceOutcome-based versus activity-based success metricsRest and recovery for cognitive performance

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