The Finance Leader Podcast · 2026-08-18 · 10 min
Send us Fan Mail Bonus episode # 100 : You can be fully booked, gaining customers, and still feel like the business never throws off real money and pricing is often the reason. We take a hard look at the question many small business owners avoid: what if you are not charging enough for what you already sell? When pricing is off, it quietly hits revenue, profit margin, and cash flow all at once, and “more sales” can actually magnify the damage. The goal is not to charge the highest price possible, but to set a sustainable price that matches customer value, market conditions, and the profitability your business needs to grow. If this helped, subscribe, share it with a business owner friend, and leave a review with the pricing challenge you are facing right now. Please
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