The Excellence Project with Eric Worre · 2025-04-15 · 1h 50m
James Lawrence brings decades of athletic discipline and entrepreneurial mindset to a conversation about what separates exceptional performers from ordinary ones. Raised in Canada by a conservative father and influenced heavily by his grandmother's network marketing success with Nature Sunshine, Lawrence developed an early passion for personal development through leaders like Les Brown and Jack Canfield. His wrestling background - which he credits as foundational to his mental toughness - taught him full accountability: nobody can save you on the mat. Lawrence connects this wrestling philosophy to his later endurance achievements, particularly the logistics-heavy challenge of 50 ironman races in 50 states in 50 days while managing five children and averaging four hours of sleep nightly. Beyond the physical feats, he addresses modern health crises, noting that 47% of the U.S. population is obese, and advocates for combat sports training (wrestling, jiu jitsu, Muay Thai) as character-building necessities for young people. He emphasizes that elite performers maintain fundamentally different relationships with nutrition and discipline than typical people, viewing food as fuel rather than comfort, and that belief and conviction - not external validation - determine success.
Lawrence approached the challenge with absolute internal certainty - 300% belief that it would happen - rather than wavering based on external doubts or media questions about his chances. He deliberately cultivated deep-rooted belief and conviction that couldn't be influenced by outside opinions.
Wrestling taught him full personal accountability because if you lose or win, it's entirely your responsibility with no one coming to save you on the mat. This foundation of accountability, discipline, and mental toughness directly prepared him for extreme endurance challenges.
The logistics were more grueling than the physical challenge itself: managing 50 different events across the vast U.S., new environments and weather daily, uncharted roads, new people and chaos, while averaging only four hours of sleep per night with five children ages five to 12.
Elite performers view food as fuel for performance and preparation rather than comfort, which requires sacrifice, pre-planning, and making harder choices consistently. This mindset shift is fundamental to transforming both appearance and health.
Combat sports like wrestling and jiu jitsu build unshakeable confidence, discipline, respect, emotional control, and accountability - all critical life skills. He believes every young person should go through some form of combat training or martial arts to develop these invaluable traits.
Computed from the transcript - who did the talking, and the words that came up most.
In this inspiring episode of The Excellence Project, Eric Worre talks with James Lawrence, "The Iron Cowboy," who completed 100 Ironman triathlons in 100 days. James shares how he went from an average Canadian athlete to a world-record holder and global speaker, revealing the mindset, discipline, and family support behind his success. Their conversation explores how these principles can help entrepreneurs boost consistency and results. TimeStamps [00:00:00] - Introduction and World Records - Eric introduces James Lawrence and they discuss his previous world records, including the 50 Ironman races in 50 states in 50 days challenge. [00:05:08] - The Wrestling Foundation - James explains how his background in wrestling built the mental toughness and accountability that became crucial for his later achievements. [00:13:00] - Early Athletic Career - Discussion of James' diverse sports background and how his wrestling coach recognized his work ethic would compensate for average natural talent. [00:17:52] - Entrepreneurial Beginnings - James shares how his grandmother's success in network marketing influenced his entrepreneurial mindset from an early age.
Transcribed and scored by The B2B Podcast Index.
Speaker A: It doesn't matter who believes in you if, if you don't believe in yourself first, right? And so that's where that belief, that, that deep rooted belief in conviction comes from. And it was interesting because people leading up to the 50, they were like, media would ask me these questions and they were like, what do you think your chances are of finishing this thing? And I was legit confused with the question because in my mind it was 300% that this was going to happen and that that's the level of belief and conviction that I had going into it. And so I asked people from stage all the time, I'm like, where's your level of belief and conviction and what are, what you're doing? Because you really can't, you can't waiver and you can't be, be flippantly influenced by, uh, individuals from the outside looking in. And so belief, conviction is a huge thing. In fact, one of the greatest gifts that anybody could apply to their lives is to not care what anybody else thinks. You know, one of my favorite books is, um, Mark Manson, the Subtle Art of Not Giving Enough. Like so good. And, and in fact I think, I think Mel Robbins, his new book Let Them is that same concept, but just eloquently put a little bit better. But, but that, that book, the Subtle Art is so good. Um, and if people read that and applied that to the like, it would change their lives. And I see atomic habits, I think that's another one. Um, because on our journey like you have to have habits and rituals and routines and all those things. That's a timeless thing that you have.
Speaker B: Welcome to the Excellence Project. My name is Eric Worre and today I have the iron co, James Lawrence. This gentleman has achieved many, many things in mental toughness and in physical kind of challenges. And one of his most famous is doing 101 ironman distance, uh, races in 101 consecutive days. This is like inconceivable to do. How to have the mental toughness, the grit, the systems and structures to be able to do that. How to change the relationship with the bully in your head when you're trying to negotiate against your own growth. Uh, how to do difficult things, how to swing yourself out of balance in order to be able to move your life forward and then come back into balance from season to season to season. Talk about all these things and more. I think you're going to love it. So with no further ado, let's jump into my conversation with James Lawrence, the Iron Cowboy. So James Lawrence, how are you what's up, brother?
Speaker A: I'm fantastic.
Speaker B: And I gotta. I gotta ask a question. So how many world records do you own currently? Do you know?
Speaker A: Um, my older records have been broken, which actually excites me.
Speaker B: Yeah.
Speaker A: Um, and so as of right now, I. I don't think I own any, really. Yeah.
Speaker B: But how many have you owned at. At one point in the time? Four.
Speaker A: Four? Yeah.
Speaker B: I thought. I thought you broke, uh, like, 50 of them or something when you did the 100.
Speaker A: So. While we were doing the 100, because the record at the time was 50 every single day. So day 51 was a record. Day 52 was a world record. Day 53 was a world record. So every single day, we got to break a record.
Speaker B: So I. I want to get into so much of this, and I'm excited to talk to you because, um, I. I love the idea of discipline because I don't have much myself.
Speaker A: Oh, I'm gonna challenge you so hard on this.
Speaker B: I know. I.
Speaker A: You have insane amounts of discipline.
Speaker B: I know. But. But in areas of my life, I have what I call blank spots. You know where.
Speaker A: I'll tell you why?
Speaker B: Nutrition. I blank out.
Speaker A: Oh, man, we're gonna have so much fun. This is exactly my m. Passion right now. Like, I'm. Like, I'm so deep into this right now.
Speaker B: Yeah.
Speaker A: I. This is going to be fun. Well, so I'm going to prove you wrong. It's one of my favorite things.
Speaker B: Please, let's go reprogram my mind.
Speaker A: Yeah. I'm going to. I'm going to change the way you think, and I'm going to put you on a path that'll change your life.
Speaker B: Good. I love it. So. And I think what's. What's true. Our audience, uh, are entrepreneurs, solopreneurs, you know, work from home people.
Speaker A: That's who I am. That's who I am for.
Speaker B: My people are interested in personal development, people interested in marketing, business.
Speaker A: Yeah.
Speaker B: Um, and as a solopreneurs, also, they're not as disciplined as they would be in a job. If they're in a job, there's discipline built in. But then they work for themselves, and it all kind of. You just spins out of control, you know? So they have to be able to create, uh, different things. But I'm. I so admire what you've done. I watched both of your documentaries. I watched them in reverse order.
Speaker A: Okay.
Speaker B: I watched the 100, 100 Iron man in a hundred consecutive days. And then you did one more like, what in the world, buddy? We'll talk about that. And then I, I saw the 51, and all the drama in that, trying to do 50 Ironmans in 50 states in 50 days. The, the. The logistics of that was bananas.
Speaker A: Well, that's. I think that's the one thing that most people overlooked, like, initially when they're. They hear that headline or they watch the documentary, they're like, oh, my gosh. This was a physical and then a mental pursuit. But those that are really savvy or can kind of pick up on it. It's the logistical side that was crazy. It was the chaos that came from the enormity of the United States. The complexity of putting on 50 different events in 50 days. When you're averaging four hours of sleep a night with five little kids, ages five to 12. Um, new environment, new people, new chaos, new confusion, new weather, new roads unchartered. Like, just the logistics were insane. Just that alone should have derailed anybody. Right.
Speaker B: A friend of mine whose son did the seven marathons in seven continents in seven days.
Speaker A: Yeah.
Speaker B: Um, you know, absolutely destroyed him, but he did it. You got it done. You're running in Antarctica, Arctica. And it was all the planes going from continent. Yeah, continent to continent. Yeah, that was the thing that, that wore them out.
Speaker A: Yeah, travel.
Speaker B: Yeah, the travel. So you're married, five kids?
Speaker A: Yes, sir.
Speaker B: And, um, I saw some interesting things, so I want to get into everything, but. But I do want to get a little bit of background, if that's okay.
Speaker A: 100%.
Speaker B: Were you always an athlete?
Speaker A: Yeah, I was, um, grew up an athlete. It was a passion of mine. I grew up with three sisters. No brothers. Neither, uh, of my parents were athletic. And so for me to come out of that space was. Was remarkable. But really, uh, I grew up in Canada, and so people instantly assume, oh, you're a hockey player.
Speaker B: Well, in Canada was. Funny. I, I mentioned you yesterday in a talk that I did here in Las Vegas, and a bunch of them were Canadian, and they're like, oh, that's our guy.
Speaker A: Yeah.
Speaker B: Okay, great.
Speaker A: That's awesome, man. But, you know, if you don't start out of the womb on skates, you're. You're behind. And my parents weren't into sports, and that never happened. And so I didn't get into sports until really even elementary school. Like, I lived for field day. Like, that's what I wanted to do. And running laps around the, the, the schoolyard, and it was just something I got enjoyment out of. And then once I got into junior high, whatever sport was on the table, whatever season it was I was playing, tried out for every team, made every team. And, and that's, that's really what raised me, was coaches and teammates. Um, I was, I was never really home.
Speaker B: What was, what was the, the, the sport that captured your imagination the most? You know, when you're growing up in school?
Speaker A: Yeah, wrestling. Wrestling, yeah. So I started wrestling in seventh grade.
Speaker B: Those wrestlers were tough, man.
Speaker A: I, I truly 100 attribute the journey that I've been on to those wrestling days. A lot of mental tough and what I learned from those days because wrestling is one of those sports like, dude, if you lose, it's your fault. Yeah, if you win, it's your fault. Like I can't kick it out to a, uh, dude to hit a three pointer in the late seconds of the game. Right. It's, it's on me. And then it's full accountability. There's nobody coming to save you on the mat and it's, it's literally what am I going to do in this moment? And, and your preparation is right there in front of you and then if you lose, okay, now what are you going to do to overcome that moment? And so it's just this, it's this insane mental toughness. Training grounds, I believe. Um, you know, like I said, I've got five kids and I've watched this generation kind of grow up and if I could instill one law in the universe, it would be that every kid has to do um, some type of combat training, you know, meaning fighting or military or whatever it is. Just because the discipline, the respect, the, the control, everything that you learn from those modalities, I think are just invaluable lessons that every, every young person should have to go through.
Speaker B: And the confidence, yeah, 100%, it is
Speaker A: a huge confidence builder.
Speaker B: Yeah.
Speaker A: Uh, to overcome those adversities and the feeling of, of, of being in, we'll call it the squared circle. And it's again, nobody's coming to save you. And if you can overcome that moment and come out victorious and they raise your hand, there's very few feelings that, that trump that. In fact, two years ago now I was invited to do this boxing fight, a, uh, charity event for boxing. And I am, I'm not a boxer. I've never boxed before, I've never done it. And they were like, we, we would like to invite you to be the main event. And they, they pair you up with someone that has similar skill level and weight and all this stuff. And I, I had an eight week training camp to do this thing. And um, during the Training camp. They, they, you have to, you have to. In u S. Boxing, you have to get enough hours and training before you can actually spar. And so it came my time to spar and they're like, james, you're up. And I'm like, okay, here we go. I got my headgear on all this stuff. And they're like, anna in the ring. And I'm like, anna, that doesn't sound like a dude. And it was a female fighter and I, it just, it completely rocked my world. I was like one, I have four daughters. And so I really had a hard time hitting a female, but it wasn't that it was a female. I, I quickly recognized that I had a hard time hitting a person and I had to go through this entire process of gamifying boxing that I wasn't trying to hurt this person. I was just trying to like score points and do all this stuff. And so it was a very emotional eight week training camp for me. And then fast forward to the day of the fight. Um, I have never felt something and I've crossed hundreds of finish lines. I've had many moments, uh, world, all these things. That moment when you land the shot and you knock him out of the ring and the entire stadium erupts. Like, there was no, there's been no moment in my career.
Speaker B: Wow.
Speaker A: That, that, that duplicated that moment. Um, and, and that, that's the moment that you can't, you can't conjure up in training or you have to have that life experience to go do it. And it was just, I never want to do it again.
Speaker B: But it was. You just did the one.
Speaker A: I just did the one. I'm me, you know, I, me and Mayweather, we're undefeated.
Speaker B: Yes. You know?
Speaker A: Yes. Yeah. Well, why, why not go out on top, right?
Speaker B: Yeah.
Speaker A: So it was a really cool experience that I got to have. But full circle wrestling and, and, and martial arts and all that. I think it's just a gift for people to gain that confidence and that discipline. Nobody can ever take that moment away from me. And it was just, it was just electric.
Speaker B: I've heard people say if they were, could pick one for their children, it would be jiu jitsu.
Speaker A: Yep. Jiu jitsu is a great one because you're not like, jiu jitsu is all about control and it's all about that discipline. It's, it's controlling your emotions to not, you know, not want to strike and all these things. You're using their momentum and, and controlling that individual. So I, I'VE never done jiu jitsu, but jiu jitsu is a lot like wrestling, which is what my foundation was. And so I love it. Um, I have my, I have my son doing muay Thai boxing right now. And, and just what he's. And he, initially, he hated it, but he's got a nasty left kick and he's, he, he's getting to the point now where it's, it's building his confidence. And he's a big lacrosse player. And we're like, bro, this is going to help your footwork. It's going to help your timing. It's going to help. He wants to go D1. And so all these, what he's learning in muay Thai boxing is translating into the skills that he needs in, in the cross, not just physically, but mentally, to be able to. To stand there in front of an opponent and be calm enough to take a shot and then, and then advance. Well, that's going to serve him really well in lacrosse where he's got a. Someone that's preventing him to get to the goal, and he's going to absorb that and still move forward. It's like life, right? The shots are going to come, and we have to be able to absorb that and still have the courage to move forward.
Speaker B: Yeah. And I, the other thing I've, I've seen in, in elite athletes like yourself is the discipline first, of course, the passion around it. Um, but your relationship with food is completely different than normal people.
Speaker A: It has to be.
Speaker B: Your, your relationship is more like fuel because you're thinking about what it's going to do to prepare you for something. Or in wrestling, you need to prepare the other way and, and make weight.
Speaker A: Yeah.
Speaker B: You know, cut yourself.
Speaker A: Oh, man. I can't tell you how bad, how brutal that is. Uh, from the outside looking in, people just, just don't understand what it's like to lose 20 pounds in 24 hours. It, it's an insane process, but it also goes to show you how incredible the body is and how you can. I've, uh, seen people totally transform their appearance just with, just with food. How they approach it, their relationship with it, how they, they're. Yeah, they're, they're ultimately their relationship and their, their belief systems around food can completely change your life.
Speaker B: Well, uh, I have a dysfunctional relationship with food, so.
Speaker A: Oh, I think society does. Did you know that 40 of the u. S. Population is obese?
Speaker B: Really?
Speaker A: Not overweight, obese. 47. That's half of us. And again, not overweight, obese. Mhm half of the country that's. That's a, That's a pandemic.
Speaker B: Yeah. Yeah. Processed food, all of that, being addicted to different.
Speaker A: So I think RFK is phenomenal.
Speaker B: Yeah.
Speaker A: I think what he's doing, gutting the. The system is people hate it, but
Speaker B: it's just because something's got to change.
Speaker A: Something has to change. We are. We are literally killing ourselves.
Speaker B: We. You go eat your. You could eat your way through Europe, no problem, you know. Ah, compared to. Seems like the same food. It's not the same.
Speaker A: It's not the same food. It's interesting because my wife struggles with Hashimoto's and some gluten, uh, insensitivities. And anytime we go over to Europe, guess what?
Speaker B: No problem.
Speaker A: She feels amazing. Yeah, she feels amazing. And it's just it. It is a, uh, 100%. The food that that is, is put in front of us in the United States. So. But knowing that you can also make great choices here in the United States, those options are there. It's not the, the quickest, it's not the most convenient, it's not the easiest. And like anything, making that those decisions takes sacrifice and effort and some pre planning all the hard things that are preventing people from really living a phenomenal life.
Speaker B: So you get through school, you. You excel in all these different sports. Yeah. Right. You're a wrestler? Football. No. Baseball?
Speaker A: Nope.
Speaker B: What other sports you play?
Speaker A: So. Wrestling, Volleyball, Track, uh, rugby, uh, badminton. Curling. I was talking from Canada. Right. So all these like, kind of obscure things. Uh, yeah, I said track and field.
Speaker B: Yep.
Speaker A: Um, just everything, whatever season it was, you know, we did it. But I really, by the time I hit high school, I was like, okay, I love volleyball and wrestling's amazing. And so they were opposite seasons. So my 10th grade, I did both. But then 11, 12, I was all in on wrestling. That's all I did. I joined, I joined the club, the travel team, everything. And just I, I went from being a, um, mat mop in seventh grade to my senior year being undefeated and winning the. The state championship. So really, really cool transformational journey for me and who I became along those ways. And just the bonds you create with. With teammates and coaches and, and all those things. In fact, my coach, um, in high school was incredibly influential on me. And, uh, he. He's now really sick. And I had an opportunity to go visit him and thank him this last trip to Calgary. And it was just this real emotional thing for me because he raised me.
Speaker B: Yeah. Kind of, you know, I understand.
Speaker A: And, uh, you know, he had to have his leg amputated and all these crazy things. He's really sick. So it was kind of sad for me to see, but I. It was. It was really good for me because it was an opportunity for me to thank him.
Speaker B: Yeah.
Speaker A: For the, the just pouring into us young men.
Speaker B: Right.
Speaker A: As we were. As we were trying to figure out life.
Speaker B: How long, how far did you go with your wrestling before? It was like. Because that's not a highly paid natural path.
Speaker A: Yeah.
Speaker B: Uh, unless you're gonna figure out MMA or something, which is still not a highly paid natural path. Well.
Speaker A: And back then, I mean, we're talking. I graduated in 94.
Speaker B: Yeah.
Speaker A: And so there wasn't. I mean, this was back when UFC was no weight classes.
Speaker B: Right.
Speaker A: Tank Abbott was going against, you know, the smallest. Let me. It was just crazy, no holds barred kind of stuff. And that didn't interest me at all. And so I didn't. I didn't go to college. Um, I've been an entrepreneur my whole life. It's been who. It's who I am in my core. Like, my dad was a blue collar firefighter worker, and. And then my grandmother immigrated from Poland and was this just passionate entrepreneur. And. And I watched both of those and I was like, my goodness, I could have the freedom because my dad was like, very risk adverse. You work for 40 years, you take a pension. Like, that's just how it is. In fact, uh, he's in his 70s now, and I asked him the other day, I was like, hey, dad, what's one thing you would change? He's like, I take more risks.
Speaker B: Yep.
Speaker A: I would take more risks. And, uh, and I'm glad he said that because he, he and I don't align in terms of, like, the path that I took. Um, just because it just. It just didn't make sense still today. Yeah.
Speaker B: Wow.
Speaker A: Yeah. Why? Um, it's just so.
Speaker B: It obviously worked out.
Speaker A: Yeah, it did. And he's proud of me. Um, but it's just the way he was raised in his environment, like you, you don't take those risks. Now. Now he can appreciate what I did now. And now, I guess now it does mean.
Speaker B: Yeah, sure. But during the journey.
Speaker A: During the journey, it was really bad decision making on my part.
Speaker B: Yeah.
Speaker A: In his opinion.
Speaker B: Yeah. Isn't it funny? Um, you were one of how many kids?
Speaker A: Four.
Speaker B: So I was one of five.
Speaker A: Yeah.
Speaker B: Is, uh, a child can grow up in a household, same parents, same influences, same everything, and make completely different choices.
Speaker A: I am baffled how different I am from my Siblings.
Speaker B: Right. So some people would say, well, because my parents were concerned. Conservative. That's why I'm conservative. Uh, you know, I'm risk averse. Because my parents are risk averse. And other people say my parents were risk averse, I decided to take more risks.
Speaker A: Yeah.
Speaker B: Same house.
Speaker A: Same house.
Speaker B: Same. You know, and completely different beliefs.
Speaker A: Yeah.
Speaker B: It's like, who influences that? I don't know. But some.
Speaker A: Well, well, for me, again, it was my grandmother. You know, she was big into the network marketing space and built a monster organization, and she was big into personal development.
Speaker B: And what was. What was the company?
Speaker A: Nature Sunshine.
Speaker B: Nature Sunshine.
Speaker A: Yeah. She was the number one distributor in Canada for 50 years. Wow. And my mom and grandma got to see the world. Going to every. I would go to my grandma's house, and she just had this cabinet of silver, I mean, of, uh, like crystal awards, just everything imaginable. And so I kind of grew that. Grew up watching that. But my grandmother was. Was this entrepreneur and this massive dreamer. And I remember back. Back in the day, I was really young, I was in junior high, and I would always, uh, My. My grandma was always listening to these cassette tapes, and it was Les Brown and me too, Jack Canfield and all these things. And I thought I was just like this, this. This bad, bad kid because I would. I would. I would sneak these cassette tapes and I had this little. I remember I had this little recorder, cassette player that I would put the cassette in and I'd listen to. I was going to sleep. And so I. Early, early in my journey, I was listening and consuming this personal development stuff. And it's really.
Speaker B: That.
Speaker A: That was the environment. That's the one thing I did different for my siblings.
Speaker B: Yeah.
Speaker A: And. And so it was those. Those guys and those mentors and those. Those individuals that influenced me. And it was because of my grandmother. And so I was taking all these personal development courses and things as a really young individual.
Speaker B: So grandma became an influence, gave you permission to kind of like, explore something.
Speaker A: Yeah.
Speaker B: And then you got to attach to some other good voices. For me, it was Jim Rohn, Brian Tracy, Les Brown, Dino.
Speaker A: Yeah.
Speaker B: Uh, all of those people. And. And I got to meet all those people.
Speaker A: So cool.
Speaker B: Kind of an amazing experience. Um, after having him in my car so many hours.
Speaker A: Yeah.
Speaker B: All this different types of stuff. So. So you get introduced to all of that. Um, but was your entrepreneurial journey always athletics or was it. Was it ever other things?
Speaker A: I was always other things before athletics, because I didn't see. I was. I'm not gifted in Any capacity, uh, other than showing up. And so for me there wasn't. I mean I'm an average 58 white Canadian at best. And so there wasn't a clear path for me in, in athletics or sports. And in fact I remember my wrestling coach, he got really mad at the room and because people were like goofing off and not doing the things. And he looked right at me and he said, this guy right here, he's going to make it because he shows up and he works hard every single day. And he flat out said he's like, he's not the most talented kid in the room but he's going to be better than all of you guys. And I was like that. That really stuck with me the whole time because I was like, okay, you don't have to have talent. You just have to show up and work and do the work and all of a sudden you'll rise up above the other people. And I did, I rose up. And so for me the path wasn't through athletics. Um, I remember as a kid I was, I just so badly wanted, I wanted this gold watch that the Calgary Herald was putting out in the newspapers and you had to, you had to deliver papers for five years in order to get this gold watch. And once I got the watch it was a, was gold plated. And so I was really disappointed. But in Canada, uh, you know, it's freezing cold in the winters and I was up at 3:30 in the morning and I had to lie and put the paper route under my sister's name because she was older and I couldn't get it. And so, but for five years I was out there grinding and being entrepreneur. And I remember in the winter my dad got us an opportunity with the city to shovel walks of abandoned homes and all these things. So from early, early age I was an entrepreneur. Um, I didn't go to college because I wanted to go down the entrepreneur route. And I, I saw the United States as a big opportunity for me. I didn't see myself, uh, thriving in, in what it was in Canada. My options in Canada was a bartender or on the oil rigs and neither of those things excited. I've never had alcohol and I am not a rig pig. And so neither of those paths really got me excited. So I came to the States. Um, I had one friend in Utah that I visited and ended up meeting my wife. Never gone, didn't go home. And how old are you? That was in 1999. I was 23 years old.
Speaker B: Okay.
Speaker A: Um, and I've Shared the story a bunch, but I'll share it real quick here. The way I got from Calgary to Utah, um, was Calgary's, um, world famous, was called the Calgary Stampede.
Speaker B: Yep.
Speaker A: And they were, they were holding a contest called the Midway Marathon, and it was to see who could ride the ferris wheel for 10 days. And so that seemed like a great idea to me at the time. And so I got on the Ferris wheel and lots of things happened. But fast forward to the end. I sat on the ferris wheel for 10 days, I won the $10,000, and I hitchhiked a ride from Calgary to Utah, and I literally never went home. Met my wife, and we've celebrated 25 years of marriage.
Speaker B: And.
Speaker A: But I, after wrestling and then before coming to the States, I found an insane passion for golf. And I, I wanted to be a golf professional. I, I saw that as, that's a sport where if you put in the time and do the work and have any level of, of athleticism, you, you could, you. There's a pathway. For me, there was no path for the NBA, zero path in the NFL. Like, all these things weren't realistic for me. I'd never been on the, on, on the diamond for bat, for baseball. And so I saw golf as, uh, maybe an avenue that I could be a professional professional. So I worked really hard, came down to the States, saw that this was even a bigger opportunity, got, um, my first job at a golf course in Utah, Thanksgiving point, and golfed every single day. And met my wife and started a little family. We had two little girls. And I quickly realized, all right, I'm, I'm good. But the gap between good and great and amazing is huge. And I now have a responsibility because I chose to have children. Um, and so I had to go get a job. And as an entrepreneur, I looked around and it was booming in the real estate industry. And so I went and started my own mortgage brokerage. I got my mortgage license, I got my real estate license, and then I just started doing mortgages. Well, 08 happened.
Speaker B: Yeah, it was probably going good until it was going amazing until it wasn't.
Speaker A: Yeah, I had investment properties. We were thriving. The, uh, only, the only problem was is I was miserable. Mortgage, uh, industry is a thankless job. It wasn't my passion. It was just an avenue to feed my family. It was money. It was money. And as you know, you chase money and that's not, not a good path to go. Um, once you have money, you realize that money doesn't bring you happiness until
Speaker B: you don't have enough.
Speaker A: You know, it's.
Speaker B: It's a, It's a problem when you don't have enough.
Speaker A: 100. Yeah. Money. Money provides, um, security and comfort and takes care of the necessities to allow you to pursue other things. But at the time, you know, I was unhappy and wealthy, but unhappy. And then.08 hit and I had five kids at that time. And you remember the moment they knock on your door and take away your home and you've got nothing and you're homeless. And I was, you know, I. Massive passion for golf, but left that and was really getting into, um, triathlon and the community. I loved it. It was something my wife and I could do together. And, um, if you, if, if you notice, too, the sports that I chose was wrestling, golf, and triathlon, and they're all solo pursuits, and all of them is extreme accountability on you, whether you're winning or losing. And for me, all of them are very intense mental grinds which, which, again, I love. And so you. I just started on this journey of doing triathlons in the community, and we lost everything. And I started to get really good locally and was competing and winning, but that's.
Speaker B: That's not paying any bills.
Speaker A: No. And so we were trying to find a path. I was doing odd end jobs. I was working construction sites. I was hanging cabinets in the middle of the night. I was taking sales. I was doing everything I could just to put food on the table. And then started to gain some notoriety in triathlon and became a coach and started to coach athletes. And then as an entrepreneur, I was like, okay, how do I separate myself from the competition? This is now going to be a marketing thing, and I got to solve that problem. And so I was like, man, I wonder what some world records are that I could maybe tackle.
Speaker B: Right?
Speaker A: That's where my. That's my. That's where my mind went. And so the first I was like, okay, I need experience in order to really go big. And at that time, I couldn't even conceptualize the 50, the 100. It wasn't even on the table.
Speaker B: Right.
Speaker A: Um, and then I did. I broke the world record for the most half Ironmans in a year, all official events. And that was in 2010.
Speaker B: How many it was.
Speaker A: It was 22. Uh, no, sorry. It was 30 in 22 weeks is what we ended up doing. And it. Excuse me.
Speaker B: And.
Speaker A: And that, that created some momentum and a belief system in us that more was possible. And then I looked at the Iron man world record, and at the time, it was 20 Ironmans all official events, kind of globally. And it was held by a gentleman in Belgium. And I looked at obviously our finances and there wasn't enough and, but both my wife and I were like, man, we really feel like this is a, the path we're supposed to go on. We don't know why.
Speaker B: She was running them too.
Speaker A: No, no, she was, she was raising the family.
Speaker B: I got it.
Speaker A: She was raising the family. I was coaching.
Speaker B: She's an athlete.
Speaker A: She is an athlete. She's done two Ironmans, ten half Ironmans, trains every single day, loves it. Um, and so we looked at this and, and said, okay, I think we can do 30 Ironmans in a year. And we boldly made tell everybody what
Speaker B: an Iron man is. Okay.
Speaker A: Yeah. So an Iron man is a swim, bike, run, race. Um, Iron Man's just a brand. So this is actually a longdistance triathlon. So they're sprint Olympic half and full doubles each time. The full, the full distance triathlon is quote unquote, an Ironman. It's um, it's commonly known as that. And so what an Ironman is, is a 2.4 mile swim, 3.8k, 112 mile bike ride, 180k and a full marathon run, 26.2 miles or 42k I believe. And so it's 140.6 miles, 220k. And and we, we boldly made the announcement after we looked at everything and what was possible that we were going to do 30 Ironmans through 11 countries. And we made that announcement. We're going to break the world record by 10. And it was shocking that people came out and they said one, you can't do it and two, why don't you just do 21? Because that would be a new world record. And I, I kind of like tilted my head and I was like, well, I'm not trying to break the record. I'm trying to set a new standard. And why would I limit myself to what uh, somebody else did in their belief system, but not to what I believe is actually possible? And so we did, we sat on 30 and we just started to tackle that journey and uh, ultimately broke that world record, which.
Speaker B: How old are you when you did that?
Speaker A: So I would have been 36. Okay, 36.
Speaker B: Ish, 36. And, and you're just kind of making ends meet.
Speaker A: Yeah, making things meet. Struggling. We, we thought, okay, if we break two world records, that'll put us on the map. It'll explode. Our coaching business. People will care. Right? All these things. No, nothing, nothing. And, and, and that's when.
Speaker B: Did you get any free shoes or something?
Speaker A: Sure, yeah, Yeah, I got free shoes I gotta buy. Get some nutrition. Yeah, a hat. None of that. None of that. None of that puts food on the table, brother. None of that.
Speaker B: The kids aren't gonna eat supplements.
Speaker A: Yeah, no, they're not. And, and so that, that's when everything changed for us. And we were like, I was watching, I was watching this guy named Dean Carnassus and he's kind of the, the OG in this kind of stuff. The original OG would be like Terry Fox. I don't know if you know his story.
Speaker B: Sure I do.
Speaker A: He ran cancer, ran across Canada. Yeah, there's a 30 for 30 on him. If you haven't, if you haven't dove in his story. It's incredible. Terry Fox, so he's really the og. But then there was Dean Carnassis. And Dean, I was watching him on Good Morning America. He was an ultra runner. He was, he was painted as this incredibly gifted athlete, um, invincible runner. And he did 50 marathons in 50 days in 50 states. And he had a book and he had all these things. And I was like, that's what I, uh. That's so cool. I want to be able to do that. I want to have that type of influence and impact. And so I looked at my wife and it was so funny because it was actually race 27 of 30 in that world record. Like we were in the deep of it and we had no money, we were struggling, we were doing whatever we could. And I looked at my wife and I said, we need to do 50 Ironmans in 50 days in 50 states. And she was like, you're friggin insane. There's no way we're doing that. And so I was like, okay, I need to put that idea on pause. I need to finish this world record and then I'll revisit it. Because I, I hadn't abandoned the idea, but my timing was a little off on the, the uh, uh, convict trying to like present this idea. And eventually she came around and after we talked about it and after you healed. Chaos. Yeah, after the chaos. Had confused, settled, uh, down and we started to put together what's now known as the 50.
Speaker B: Yeah, but, but you, you broke that world record.
Speaker A: Yes.
Speaker B: In the meantime.
Speaker A: Yeah, broke that world record. And then it took us two years from the end of that world record to the 50 to plan the logistics to financially be prepared enough for it. And actually during that time after the economic crash and trying to do all these Things. Um, we were evicted from the next property that we were at, and now we're homeless again. And I was coaching an athlete who was a police officer, um, of the town. And he knocked on my door and he's like, hey, I understand, you know, this is happening. And he's like, my mother, she has Alzheimer's and she needs a full time caregiver. Would you guys be willing to move into her basement, care for her in exchange for rent? And we were like, oh, my gosh, this is an incredible opportunity for us. And so we got to live rent free, bill free for two years in exchange for caring for this elderly lady, um, which allowed us to save the money to then self fund and bootstrap the 50.
Speaker B: So let me. I got to ask a few questions about this because there's so many parallels between what you're doing and a person in early stage of their entrepreneurial journey. Yeah. Um, everybody in your world outside of your wife had to be saying when you just. I'm glad you're an athlete. Yeah, son, um, I'm glad that you're out there running around chasing your dream. And, you know, it's great. I'm glad you're in shape. Glad you got good cardio.
Speaker A: Yeah.
Speaker B: But you need to go get a job. Do the, you know, do this on the weekends if you need to, because obviously this is not working. You know, they say the definitive definition of insanity is doing the same thing over and over, not getting a different result. Well, son, you're doing the same thing over and over and over. Dad had to be literally. Literally. Right. Dad had to be loud at that point. You know, what are you chasing? You got this record. It's going to hold for a, uh, few days. Uh, you're beating up your body. Kids need to see you. I mean, you had. People had to be piling guilt on you like crazy, saying, tell us what the end game is. Yeah. And sell us that once you do this because you did the other one and nobody cared, you're going to do this next one. Is anybody going to care? Yeah. So how did that. What was going on in your head and what was going on in your circle? I'm super curious. You know, what support you were getting.
Speaker A: Zero.
Speaker B: And what, what resistance you were getting.
Speaker A: Yeah. Zero support. Lots of resistance. I was the biggest failure, um, on. On the table. And to be honest with you, it was my wife that took the biggest brunt of it because she was getting the. Why are you staying with him? He's not supporting you guys. He's from the outside looking in, it was like, he's traveling the world. I went through 11 countries to break that record. Um, you guys are barely making it financially. You can't buy growth, all these things. And it was extremely challenging. But both my wife and I never felt that way. M. And her. Her kind of perspective and what she would say was, I'm no different than supporting my husband who's going through seven years of medical school. And although that path seems more clear, both my wife and I had the deepest feeling of, we don't know why and it's okay, but stay the course. And I think that ends up being a gift in life because this isn't my quote, but we. I think it's actually Tony Robbins. He. He says something to the effect of, you were never in control and so stop trying to control the outcomes. And life is about inputs, the moments that we're in now. And the person six months ago is to blame for who we are today. And both her and I knew, we said this over and over to each other. We have no idea why we're doing this, but we know this is exactly what we're supposed to be doing. And it's going to be bigger than we ever think. In fact, this past weekend I was speaking at. For the Lakers of uh. Like, this is such a mind blow to me that this is where we're at in our journey. And we were out on a walk between sessions and she said, um, we couldn't have imagined this day. And this is.
Speaker B: And.
Speaker A: And for her and I both, we don't think we're even at. We. I don't think we've hit a tipping point for what we're doing and we're wildly happy with where we are in the journey, but we think there's so much m. More greatness to come and, And I think it's just deep down knowing. I, uh, think as people we've stopped listening to our gut and our intuition and we're so busy influenced and we're impatient for the outcome. And if you have the feeling that you're doing the right thing and you're showing up with honesty and integrity, dude, who cares what anybody else thinks? My wife and I were happy.
Speaker B: There's no broke.
Speaker A: We're broke and happy.
Speaker B: Yeah, I get it. Uh, the. I can relate on a hundred levels. Um, here's what I see a bunch of people do. They. They chase their dream. They get pressure from others because they're not showing results that looks like they're working hard. They're Sacrificing time with the family, sacrifice, relationship, health, um, distraction on a potential other career, all those other types of things. And many of them get talked into this. It's noble to pay. Pay the bills for your family, put a roof over their head. And you know, that, that can be your new dream. You know, let go of that other stuff. Uh, that can be your new dream. You don't need to be living on the edge always because I'm very similar to you as far as, um, something in me is not afraid at all of risk. I don't know what when that flipped, but I have a huge risk tolerance that other people think I'm too insane. Yeah.
Speaker A: Oh, for sure. I get that all the time.
Speaker B: Yeah. So was there ever a time where, where you're. You're like, you know, one of those nights laying in bed, you know, looking at the ceiling, staying in this place, this house where your, your family's caretaking for this lady going, am I being selfish here? Am I make, uh, Am I sacrificing my family in pursuit of. Of my dream? Is this about me? Is this about ego? Is this about. Because I don't really even have a plan. I just think that something good will happen.
Speaker A: Yeah.
Speaker B: Uh, you know, when I started my business here, it was 2009 and I didn't have a business plan. I had no plan. I was just going to start putting content out in the world and, and didn't even. Didn't even really think about where it was going to go. Um, specifically, I just knew it was going to go somewhere. So that's.
Speaker A: That's the gift.
Speaker B: Yeah, that's.
Speaker A: That's the gift that most people shy away from or can't see that it's a gift. Sitting here today, having accomplished everything we've done, I still have no idea what the end goal is, and I don't care. And I'm just going to show I can only control today in the inputs that I do today. And whatever happens after that moment, I'm so grateful for.
Speaker B: Right.
Speaker A: Because every day becomes a new gift and. And I just. I just know that my, my family is the tightest unit we've ever been.
Speaker B: Mm.
Speaker A: I m. Would never take away the struggle. I think my kids are so incredible today because of the, the difficulties, the trials, the. A front row seat to chaos, confusion. But they also had a front row seat to adventure, uh, and passion and love. And it really brought us together as a family and I. A safer path. We. I don't think we would have had that that bond, that unity. My daughter's 22, now, runs my entire business because she said to me, she said, dad, nobody, nobody cares about our brand more than I do and I'm going to end up with all your money anyway. So I'll take good care of it.
Speaker B: Yeah, you can tell, you can tell her in the, in the documentary. She's a take charge girl.
Speaker A: Yeah, Lucy's unbelievable. She's actually pregnant, um, right now. And we're going to be grandparents.
Speaker B: Nice.
Speaker A: Really excited about it.
Speaker B: So. All right. We can do as many blow by blows as you'd like, but you ultimately set your sights on doing 50 Ironmans in 50 days in 50 states. Logistically bananas as far as that is concerned. Um, you complete that. There's a little bit of controversy about it. Some people would like, you know, the Internet sniping at you, uh, for this or that or this.
Speaker A: I think that's when you've made it.
Speaker B: Yeah. Right. And so you decide. I'm going to shut them up completely. I'm going to do the outrageous thing. I, I talked with a few, um, friends of mine who are cycling and, and kind of cardio high end enthusiasts. Enthusiasts, that's the right word. I mean they're not professional, but you know, they got resting heart rates of 45.
Speaker A: Sure.
Speaker B: They got a HR, HRV. They're my people of 90. And uh, you know, they're, they're paying attention to this stuff. They're cycling, they're, they're, they ski up mountains. They don't ski down mountains, those types of people. And I, I mentioned, I'm going to be talking with this gentleman who did a hundred Ironmans in 100 consecutive days and they're just like, yeah, wow, I've heard about this guy. But it's inconceivable to a very serious enthusiast.
Speaker A: Sure.
Speaker B: That you did this. What I'm curious is in the, in that whole journey through that and your documentary is called Conquer 100. Conquer 100. Uh, I watched that first and then
Speaker A: I watched the 50, which is the Iron Cowboy.
Speaker B: Iron Cowboy, the, the 50, uh, uh, documentary. The 100 for me was so much more interesting. Oh, you know, the other one logistically was, you know, really challenging. But the, the 101 was just absolutely amazing. There has to be. When you go talk to people around the world, what's the lessons that came out of this experience? How does a entrepreneur, uh, or somebody in life apply these lessons that you've, that you've learned in this experience? Because the learning is in the doing. You've done things that people haven't done, at least at the time. And you know, there's new mountains to climb. But what, what, what did you, what were all the lessons? And I'll just say one that I saw in the documentary that the rule that you have in your family, you know, do you know which one I'm referring to?
Speaker A: I don't.
Speaker B: The rule that you have in your family is if anybody in your family decides they're going to start something, you have to finish it, they have to finish it.
Speaker A: We don't have rules, we have expectations. And if you start something, you finish it.
Speaker B: You finish it.
Speaker A: Yeah, for sure.
Speaker B: Um, so, you know, my, my family gave me all kinds of outs, you know, if I started something, if it's not your thing. Okay. You know, and then move to the next thing. And I, I, I became a professional at starting over. I was so good.
Speaker A: I love the phrase, if you're tired of starting over, stop giving up.
Speaker B: Right? Yeah. Right. So talk about that rule and what that's done. But, and then any of the other lessons because I'm fascinated.
Speaker A: Yeah. I mean there's so many timeless lessons that come from this. And in fact, that's why, that's why I've been, that's why I'm approaching a thousand stages and I've spoken over 57 countries, is because it doesn't matter what your event or conference theme is, we fit in it. And, and I can pull something from our journey of these timeless principles. And it's, it's about belief systems. It's about, it's about that belief in that conviction. It's about hope, it's about the understanding that I get to, it's uh, these.
Speaker B: Break each one down.
Speaker A: Yeah. Uh, okay, so, um, it doesn't matter who believes in you if, if you don't believe in yourself first. Right. And so that's where that belief, that, that deep rooted belief in conviction comes from. And it was interesting because people leading up to the 50, they were like, media would ask me these questions and they were like, what do you think your chances are of finishing this thing? And I was legit confused with the question because in my mind it was 300% that this was going to happen and that, that's the level of belief and conviction that I had going into it. And so I asked people from stage all the time, I'm like, where's your level of belief and conviction and what are what you're doing? Because you really can't, you can't waiver and you can't be. Be flippantly influenced by individuals, uh, from the outside looking in. And so belief, conviction is a huge thing. In fact, one of the greatest gifts that anybody could apply to their lives is to not care what anybody else thinks. You know, one of my favorite books is, um, Mark Manson, the Subtle Art of Not Giving Enough. Like, so good. And in fact, I think, I think Mel Robbins, his new book, Let Them, is that same concept, but just eloquently put a little bit better. But, but that, that book, the Subtle Art is so good. Um, and if, if people read that and applied that to the like, it would change their lives. And I see Atomic Habits, I think that's another one. Um, because on our journey, like, you have to have habits and rituals and routines and all those things. That's a timeless thing that you have. And then, um, one of my other favorite books is, um, Outwitting the Devil, um, Napoleon Hill. Have you read that one? Oh, my gosh. If. If there's one, read the other one that, that's a mandatory read for me is, um. Oh, my gosh, I can't believe it. It's escaping, uh, Victor Frankl, Man's Search for Meaning. Um, those two, those three, those four Man Search for Meaning, Outwitting the Devil, Atomic Habits and the Subtle Art. Those are unbelievable reads. If someone read those four and applied those principles, their life would be insanely different. Like, just those four books and then there's like a stack of other incredible books that you could read. Um, but the Outwitting the Devil one is fascinating to me. One, it was. It was a manuscript written in the 1930s that it's relevant today, but it's all about fear. It's all about the conversations we're having with our, ourselves. Um, to me, life is about winning those. Those conversations and overcoming fear. You know, this. Our physical reaction to fear and excitement is the same. It's how we choose to look at the experience that we're having. Are we scared of it? Are we excited for it?
Speaker B: Right.
Speaker A: Our physical response is exactly the same. And so through this journey, everything is. And one of our principles is how you look and navigate through the circumstances that are happening to you. And that's a gift, if you can figure out how to do that. And when these conversations that you're having with ourselves, I do a whole bit on stage about the bully, the bully inside our head. And for the longest time I was trying to silence the bully.
Speaker B: Talk about that, go deep on that particular issue. Yeah, because I think it's so big. Because here's what I will tell you. For me, I'm really, really good at rationalizing. M away from something I should be doing. I'm really good at justifying.
Speaker A: Yeah.
Speaker B: It's just like if I set an alarm to get up at a certain time to, to, to start off my day. Good. And I wake up and I'm still tired. You know, sleep is important. You know, so they say.
Speaker A: You can always talk yourself around.
Speaker B: Yeah. I'm so good at negotiating with myself if, you know, when the going gets tough at my. Like, maybe we can start tomorrow. May. You know, that's a good thing. But maybe it's a little bit too much. So I'm. I'm amazing at talking myself out of stuff that I should be doing. So I, I still to this day, have to use mental tricks.
Speaker A: Yeah.
Speaker B: In order to get me to do, uh, what I said I was going to do. And most of it, uh, revolves around accountability. Or, uh, either I'll treat things as a project because my mind accepts a project that has a beginning, middle, and an end. Um, or it, It's. I'll create an accountability structure that makes it impossible for me not to. Where I have to. I don't have a choice. I create this whole cocoon around me that'll force me to do stuff. Yeah. You were forcing your cocoon to do stuff.
Speaker A: Sure.
Speaker B: While you were doing your 100 and everything else, everybody else was saying, uh, oh, you just had a crash. It's okay. Yeah, you can go. Oh, you just. Your, your ankle's blown up. You know, you're five days in to 100 days. Okay. You know, you have a, you have an excuse. Yeah, my brain. I'd be, I'd be worried about what my brain would do in that moment. It's just like, you know what? You got to accept some realities. Yeah.
Speaker A: I want, I want to talk about the bully in our head. And then, and then, please. And let's. Then let's dig into a little bit about discipline and what you're talking about. Yeah. Um, and for me, you know, it's interesting. Nobody. Nobody talks to you. The volume and the amount that you talk to yourself. And you wouldn't be friends with someone that talked to you that way. And so why do we tolerate it? And, and, and in that same vein, you wouldn't not keep a commitment to the people in this room or your spouse or your kids or whatever, but you, you do all that. You don't keep the commitments to yourself all the time. And so again, why Is that. And. And it's interesting because that bully comes out, and it's always at the peak of discomfort or, uh, fear. And for some reason, it's. It's the Napoleon Hill that.
Speaker B: The.
Speaker A: The devil and that conversation. They're trying to hold you back from being great, because when you become great, you have influence, and you can now start to change other people to be great. And so there's. There's a force that's trying to stop us from being great. And for some reason, it's ourselves that is holding us back. And that. That thought is being put in by a, uh, different power. And, um, it's. It's designed to hold us back and keep us from. From success. And in. In the early days, I was trying to learn how to silence the bully inside my head. And I've changed the relationship with the bully. He's a buddy of mine now. And I. And what I mean by that is, if I haven't heard from the bully in my head in a long period of time, guess what I'm not doing. Showing up or pushing or pushing or. Or. Or trying to make impact or trying to become better. And so now I use the bully as a barometer. If I'm showing up in my life and. And trying to be great. And then it's a skill set. And the skill set only comes from having experiences and being able to navigate these moments. It's about winning those conversations. Did you know science says you can't have two thoughts at the same time?
Speaker B: Mm.
Speaker A: Darkness can't exist in the presence of light, so you can't be negative and positive at the same time. It's. It's impossible. We've proven it. And so the skill set becomes. When you start to be. When you start going down the path of fear and conversations and not keeping commitments to ourselves, we have to have a toolkit ready to flip that switch, change the conversations, and then move forward anyways. And that. That does take us to the point about discipline. Before we came on air, uh, and maybe we were already on air, but you talked about discipline and how you. In the, you know, maybe the health space, you don't. And you said, I don't have discipline.
Speaker B: Right.
Speaker A: And most people would say they're not disciplined, and most people would look at me and say, you are insanely disciplined.
Speaker B: Right.
Speaker A: I'm not disciplined. I have. Systems have structure. The reason I was able to be successful on the 50 and the 100, I knew exactly what I was doing every second of every day. As the day progressed, there Was no question where I needed to be and what I needed to be doing. We removed all of the distractions, all the chaos, all the confusion and I had the task at hand to do. And so from people looking, from the outside looking in them, oh my gosh, you were, you were insanely disciplined for a quarter of a year. You didn't miss. You showed up every single day. You did the work. So my, my argument to people that say they don't have discipline, I'm like, do you have a job? And they're like, yeah. Like, do you show up every day? Every day on time? Yes, I do. 100. Do you get your projects done? Yeah, I hand them in on time. Are they great? Yeah, they're phenomenal. You still have a job. Yeah, still have a job. Great. You have discipline, but they don't. They have systems, they have structure and they have rewards.
Speaker B: Right.
Speaker A: And um. And somebody else is putting those parameters for them.
Speaker B: Yes.
Speaker A: And so if you want to be healthy, if you want to be different physically, it doesn't take discipline. Discipline is a byproduct of what you're doing. The definition of discipline is doing the things you don't want to do on a consistent basis. Who wants to do that? And just like you and your alarm goes off, you're like, it takes discipline to do that. But if you had a system, like if you, if you, if you could somehow figure out a bed that when your alarm goes off and flipped over onto its side and dumped you out of your bed, guess what? You'd get up every single day. And that's the system you would do to, to get out of bed.
Speaker B: Mhm.
Speaker A: You'd be disciplined, quote unquote in getting up and every day and starting your life. And so I think discipline is a lie. M. And I think it just comes out to systems and habits that we create. I mean even James clear from atomic habits we fall to the level of our systems.
Speaker B: Yeah. One thing that's helped me and I don't know if it helps you, it feels like it might have helped you in addition to, to. This is a target, a very specific goal.
Speaker A: 100 um.
Speaker B: Because some of these people that just do discipline for discipline's sake, I'm just gonna go run. I don't have a finish line. And like. And why would you hurt yourself beyond hurting yourself if there's no finish line? You know what I was thinking? And this is a sick thought because you know, the idea of doing uh, any one element of, of an iron man myself, any one of them Is, you know, I feel like I would break my body. One of them, uh, and the fact that you did 101 in 101 days and through a lot of pain, um, you wanted, you wanted to make the point to 100. You want to make one more point on the 101. But if the other record was 110, you probably would have done 110.
Speaker A: You know, if the record was 110. Yeah, no, I would have done 150.
Speaker B: There you go. So, so the, the a project for me, uh, I, the project that for mentally because I'm rebellious against structured authority. Right. And I got to be careful my self talk, but I'm just being more aware of it. If, if I see something that has a beginning, middle and an end, all right, I will do that sprint or that marathon, the beginning, middle and an end. And then I'll create the systems, I'll create the structure, I'll create the accountability, I'll create the support in order to be able to help me go accomplish that in a short period of time. Uh, or some, some target, whatever it is. Uh, without a target. Like does, does having one of those targets change the way you prepare, like every day, like how you're training and how you're doing everything else? Probably does. Do you work out just to stay in shape or do you work out for specific purpose because there's another project coming up?
Speaker A: Yeah, I, I mean I, I do work out to stay in shape because it's important and it's going to give me longevity and, and, and opportunities to do and participate in life. Um, I have a race in three weeks that I'm excited to do and that was a target for me.
Speaker B: What's the race?
Speaker A: Uh, it's going to be a five day mountain bike race in Croatia. And so I, that, that gets me up every day and gives me purpose to get to that line. And now the, once I get to the, the fifth day and that finish line in Croatia, my sights then shift to a half ironman in June that we're going to try to qualify for the World Championships in Montreal, Canada. And so I strategically pick exciting and fun events for me along the way. The, the goal, the goal in life isn't necessarily those targets, but you set up those targets and those finish lines to just help you progress and live and have experiences. And uh, again, some, you know, we, we've in this personal development space. And again, I don't know who said it, but they're like, you gotta, you gotta chase down the ultimate Version of who you are. I think it was Ed Mylett.
Speaker B: Yeah.
Speaker A: Chase down the ultimate version of who you are. And I really struggled with that concept. And I love Ed. He's such a dog. Um, but Ed, I'm never going to catch the ultimate version of me.
Speaker B: Mhm.
Speaker A: Because it's changing.
Speaker B: Yeah.
Speaker A: Every single. Because I'm showing up my life, the person I'm chasing changes. And so now I had to reframe it. And I was like, it's the pursuit of the ultimate version of myself. And. And I want to get to the finish line right after he gets there. And I want to say thank you. Thank you for pushing me to show up. I'm going to give him a hug.
Speaker B: No.
Speaker A: And I'm going to say, you some, um, bitch. I never got you, but thank you.
Speaker B: I just wanted to break in for a quick second and ask, what if success in network marketing was just one habit away. The reason most people fail isn't because they aren't capable. It's because they aren't taking the right daily actions. That's where GoPro Insider comes in. It's an average of just seven minutes a day, but it's every day you'll get practical coaching from me to help you stop overthinking and start winning. All for as low as $9 a month. Just 30 cents a day. Your next breakthrough is waiting. Go to GoPro insider.com and make it happen. Okay, now back to the conversation. So in this, you pushed your body to extreme limits. Um, and at some point there's going to be real limits.
Speaker A: Yep.
Speaker B: At some point.
Speaker A: Yep.
Speaker B: You know, they said you can't outrun your age, your time, you cannot run time. Eventually time gets everybody.
Speaker A: Sure.
Speaker B: So you think at some point when you, when you physically say, you know what, the body can't go farther in, in that particular venue or that particular target. But my mind can go farther. My, my business can go farther. The number of people I can contribute to their lives can go farther. In speaking, in coaching, in influencing the world. To be able to not understand how
Speaker A: limitless they really are, it becomes impact.
Speaker B: Yeah. And I do think, you know, for me, first stage of my career was about accumulation. Getting yourself taken care of, take care of your family, and then it switches over to contribution. Those that stay in accumulation really get kind of jaded and bored and, and unfulfilled, Restless.
Speaker A: Yeah.
Speaker B: But when you flip to contribution, that unlocks all, all kinds of other interesting things, Right? Yeah.
Speaker A: Because if somebody said to me right now, hey, James M. Go, go do 200 Ironmans.
Speaker B: Yeah.
Speaker A: I could do it.
Speaker B: You could 100 in a row.
Speaker A: Yeah. But there's two questions. What's the sacrifice?
Speaker B: Yeah.
Speaker A: What's the time?
Speaker B: Yeah.
Speaker A: And then what's the benefit?
Speaker B: Right.
Speaker A: And to your point, it would be just again that accumulation of statistics and personal accolades. Accolades, Whatever it is. Which I'm no longer interested in.
Speaker B: Yeah.
Speaker A: In fact I was.
Speaker B: Other than build your brand so you can reach more people.
Speaker A: Right. But 200 doesn't change.
Speaker B: It doesn't. Huh huh.
Speaker A: It does not change what I've done. And now it becomes like you just said, impact. How many? Because now my goal shifts because I can't make that, I can't make that sacrifice, that time. Sacrifice that, that pain sacrifice changed the benefit to, to the community. Because, because uh, if I did that, it does not change the message or amplify what I can do in terms of the impact. And so now I shifted from okay, I could do that. I can't figure out the reward. But now I can take what I have done and have the impact that I want. A half. Because now my, my everybody always asks me what's next? And what's next doesn't have to be a, uh, physical and mental for sure. Physical, it could be more on the mental side. But for me what's next is helping people achieve their version of what we did. And it's about helping people win the conversations that they're ultimately losing with themselves.
Speaker B: Right.
Speaker A: To help them gain that confidence and that momentum, the success, the belief system. Because everybody's walking around, no hope imposter syndrome. I'm not good enough.
Speaker B: Yep.
Speaker A: Social media has created this world of comparison. Mhm. Which is, which is paralyzing people because we're fear of the judgment of not being good enough. And I'm not, I'm not an expert on day one. Good gracious. No kidding. And so for me, what's next is truly helping people figure out the mindset, shift the belief systems that it would take for them to accomplish whatever their version is of what we did.
Speaker B: So you're going to stay in the sport and continue to be out there to just stay relevant in that, in that journey.
Speaker A: Well, for, for me, I stay in the sport because I, I. And then the reason I don't want to do another suffer fest is I'm like, I, I have the belief suffer fest. That's what it's called. I have, I have the belief system that I can go do anything, but if I can't make those questions align. And so for me Now I got, I kind of had to like, take a step backwards, uh, step back and say, okay, why did I start this journey? Mhm. And it was the, the love of the, the sport, the pursuit of, of, of speed and discipline and learning how to swim, bike, run, the strength training, the nutrition, the mindset, the recovery. There were so many facets to it that I loved. And I was like, I need to get back to my, my passion of why I began this. Because I kind of got off track
Speaker B: a little bit it.
Speaker A: And so now it became a suffer fest. It became a suffer fest. And, and, and it's blessed my life because I've sure I've learned that I, if I do have a gift, it's the gift of suffering and controlling my mind.
Speaker B: Um, how did you figure out how to do that? Because, I mean, here's the month and a lot of the millionaires and billionaires are not helping because when they're interviewed, people ask them, you know, what advice do you have for somebody? Just starting off, they say, only do what you love because you only do what you love. You never work a day in your life, which is nonsense. Not, it's not what anybody successful ever did.
Speaker A: No. Uh, if you want to be, in fact, you have to be willing to do the things you don't want to do in order to be successful.
Speaker B: Yeah. So you need the passion payoff in some, in some form in order to be able to do it. Right. So there needs to be a payoff. I'm going to feel good about myself or I'm going to accomplish this, I'm going to do whatever. But there's going to be tons of uncomfortable things that are annoying, don't mean it, live up to expectations. And we live in a world that if they're not happy all the time with what they're doing, they say, you know what? I'm.
Speaker A: You don't understand entrepreneurship.
Speaker B: Right? Right. True story.
Speaker A: Yeah. I mean, Instagram is glorified entrepreneurship success.
Speaker B: And they think entrepreneurship is, is a selfie on the beach. Uh, that's what they think it is.
Speaker A: Dude. Entrepreneurship and success is hella lonely. H. It's, it's a grind. It's you. You have to be okay with losing a hundred times more than you win because that's the recipe. You, you have to, you have to be comfortable with failure. You have to be, uh, embrace, um, the monotony of the basics over and over again. You have to be okay with, uh, not doing every moment being the sexy spotlight moment.
Speaker B: Um, it's gritty Isn't it?
Speaker A: It is, it is, it is gritty. It's not for everybody. And they glamorize it on, on Instagram. It's, it's this fake facade. Um, and dude, there's a place for, for work and employment and everybody has this, their own unique calling to do these every. Dude, the world would collapse if everybody was an entrepreneur. It flat out, it flat out would. And, and to be honest with you, most people are not cut out and shouldn't be entrepreneurs.
Speaker B: Yeah, uh, well, I think we all could. I think we were born because what the way I think of entrepreneurs are creators, um, people who are contributing in some way. They're bringing innovation, they're bringing passion.
Speaker A: Oh, there's a necessity for, there's a necessity. 100.
Speaker B: I think, I think we were born with it, but most of us allow that bully in our head to talk ourselves out of it. Right. Um, I'll tell you a story that as you were talking that that changed my career. I was 26, almost 27, and I've just floundering around. I've been in network marketing for three and a half years. Okay. And I decided, I talked with some leaders, it was uh, a long time ago and a few, few friends of mine said we ever given it a hundred percent building network marketing business. And like, what would that look like? So here's what it was. We decided to go on a, what we called a 90 day run back then. And the 90 day run for me started at 8:00am every day and went till midnight every day. Seven, uh, days a week, 90 straight days. Only income producing activity was allowed. Okay. So if I, I was calling people, I was following up, I was doing presentations, I was getting people started, I was doing quick trainings. But if they had to be fast, it was go, go, go, go, go, go, go. Um, and I went from barely six figures to the next year, seven figures from that 190 day.
Speaker A: So.
Speaker B: And I learned so many lessons and I'm sure they're similar to the lessons of you doing your 100. But nobody works that hard, nobody around me. I was there before everybody started and I stayed after everybody went home. I was by myself, I was making the phone calls by myself, doing the presentations by myself. Some people started with me, they didn't stop with me. Yeah, um, I got popular later, but during the time everybody was making fun of me because I wasn't getting big results. I mean when you figure out, um, it's 16 hours a day, um, times 30 days, 16 times 30 is 480 hours of work in the first month. And I had about 160 people on my team. And like how much of a loser do you have to be to have 160 people that can join an inexpensive network marketing company? I brought in 20 of them and they brought in about five. Um, and I'm like, this sucks. I mean I've got to be the lowest paid person on earth. Um, but what I didn't totally understand, I decided I was going to finish it. Like you decided you're going to finish stuff in the face of adversity. Everybody's saying you need to adjust, you need to pivot, you need to course correct. You know, you need to create a lower goal that will uh, will still be a win. It's still going to be a win. You know, you don't have to do it all of these days. Um, so that changed my life and I've taught it to tons and tons of people to change their life. But um, I was doing this talk yesterday and I mentioned you and I said, you know, let's say you have to do, have 100 conversations a day.
Speaker A: Mhm.
Speaker B: With, with people who have the opportunity to join. Join as a customer, join as a distributor every day. And you don't know where you're going to find them. You don't know what you're going to say to them. You don't have a script, you don't have it all figured out. But what's harder doing an Ironman or a hundred conversations. What's harder?
Speaker A: This is a trick question.
Speaker B: No, to them, right?
Speaker A: Oh, uh, sure.
Speaker B: What's harder? Iron Man's way harder. Way harder. It's gonna take 14 hours of your life if you are fit.
Speaker A: Yeah.
Speaker B: Okay. If you're not fit. For me I think it would pretty much be impossible um, to do it today. But I could do 100 conversations for sure and it would change my life.
Speaker A: Yeah. Right.
Speaker B: So they're like oh, okay, okay. I'm still not sure that half of them did. Got it really. But, but comparing what's hard here in our business is just showing up and doing the income producing activity that works with your company. That's it. Yeah. At, at scale. But people get bored with it.
Speaker A: Well and social media glamorizes again entrepreneurship and like two hours a day and you be, you can be successful. And, and in fact to your point, and it's a, uh, you didn't realize it at the time but that, that's why you're successful today is those principles is you have to come out of balance.
Speaker B: Yeah.
Speaker A: And everybody's trying to find this like perfect harmony and balance in everything that they do. And it's a facade.
Speaker B: Yeah.
Speaker A: And we were heavily criticized during the 50 and during the hundred for being out of balance. Yes, I was insanely out of balance, but I come back into balance. The problem becomes, if you stay out of balance for a far too long of a time and you can't figure out how to get back into balance,
Speaker B: how long can you be out of balance and still be able to bounce back with family and, and friends and all that?
Speaker A: Well, just based off my experience, 101 days.
Speaker B: Yeah.
Speaker A: It's kind of the threshold. Yeah, for sure. Well, the, the 30 was a year long, uh, of sacrifice. But it was like these pockets where I'd come in and out of that imbalance. Right. Like I'd go to Europe and race three races. I'd be gone for three weeks. Come home, I'm home for a full week.
Speaker B: Right, Right.
Speaker A: So I could, I could kind of do those checks and balances. And in fact, I just did the seminar and, and I didn't know this at the time, but. Well, you know, you impact people that you don't know. You've impacted until a year later because they were too embarrassed to say something to you now. And then you get this message and they were like, hey, you don't know me, but these are the changes I made because of what you said. I just got this message the other day and this kid said, hey, after, um, I was really struggling in my real estate business and um, after you got off stage, something you said switched in my head and I made a commitment to myself to do 100 calls every single day. It didn't matter how long it was going to take me. It didn't matter how nose I got. I had to do 100 calls. And he. The 100 days ended. He was the number one producer. He was richer than he'd ever been in his life. He'd made connections and relationships that he never believed would was possible. And he had more yeses that were, um, unplanned or unconventional that he never would have had of had he not come out of balance and committed to those hundred days of like, sacrifice and just doing the task.
Speaker B: Yeah.
Speaker A: And it's changed his career.
Speaker B: Mhm.
Speaker A: And it was just something that we said. It was the exact same concept that you did. And, and I would challenge anybody to do what you just said. In fact, I sign every single one of my books. Go all in.
Speaker B: Yeah.
Speaker A: And if you Go. If you go, come out of m. I should, I should sign my books. Get out of balance. Um, if you come out of balance and you go all in for a certain period of time, whatever that is for you, whatever, Reasonable. But, but make it a stretch. You, you can literally change your life. And, and I tell people even just, just do XYZ for one year.
Speaker B: Yeah.
Speaker A: And you will be a different person. Your life will be different, your opportunities and future will be different. But most people aren't willing to do it.
Speaker B: And, and what? I, I, I say a couple things. A year's fine, but people usually don't. Can't hold all in for a year. Like you couldn't hold, uh, you know, Iron Man's for more than 101 days or whatever. You, you maybe could have, you maybe do 200, but you're, you're a super exception. Um, what I found in our, in our world is 30, 60, 90 days, 45 days. Well, something like that. I'm reading where it's all all in
Speaker A: and I'm reading this book right now called 12 weeks in a Year, I think it's called.
Speaker B: Yeah.
Speaker A: And the concept is like go all in for 12 weeks, hit the reset button, figure out what that looks like, take a step back next 12 week sec section and instead of like setting these year long goals, you do that. And so my, my belief system is like, let's figure out how to take those 12 week blocks and put them into a year.
Speaker B: Yeah.
Speaker A: And then, but, but like you said,
Speaker B: you got to reason I'm success preparation phase.
Speaker A: Yeah. Well, and it's being, it's being focused on that one pinpoint thing.
Speaker B: Yeah.
Speaker A: So let's figure out, let's take 12 we blocks or what to call it, whatever it is that that's realistic for a person to, to go in and then let's accomplish those blocks over the course of the year and be pinpointed on one thing in each one of those things. And your life, your life will change and you'll, you'll be different because you'll. Success breeds success and confidence reads confidence and all of a sudden you have momentum. The problem is, is people. New Year's comes around. I hate New Year's, but New Year's comes around and people like these are the 10 things I'm going to do.
Speaker B: Right.
Speaker A: And I'm like, just do, just add one every month and gain momentum. And by the end of the year you've got 12 new habits that you've, that you've started creating. Now you take that momentum into the next year. And so I think, you know, you're exactly right. But you, you have to come out of balance and by doing so make sure you come back into them. But that'll change your life. And those, that, that all in, that you went in. Yeah, it, it changed your life.
Speaker B: 157. I've taught thousands of people how to do it.
Speaker A: Yeah, it's phenomenal.
Speaker B: But I want to talk about that coming out of balance and how do you maintain relationships? Because here's, here's what I coach. Right. I coach uh, 1, 2, 3, 4 phases of, of, of a 90 day run campaign. Phase one is preparation. This is when you make a decision and in preparation phase, that's when you negotiate with your family. You sit down and say is it okay for dad to go on this run? Is it okay for dad to try and break this record? You know, can you support me? Can you push me? Can you encourage me? You know, because it's going to be a little uncomfortable and you know, your belief in me while we go do this means the world to me. Here's what we, I think it's going to mean for the family to I have your support.
Speaker A: So it's not for me. It wasn't asking for their support, it was including them in the journey.
Speaker B: Yeah. But there's a, a uh, a probably a more emotionally intelligent process in well my kids getting there.
Speaker A: My kids, my kids were young.
Speaker B: Yeah.
Speaker A: And so they, they, they couldn't understand. Will you support dad in this? And yeah, you're going to get xyz. And so what I did, I did this exact, the, the trick that you're talking about. I went to Walmart and I just bought the biggest map of the, the United States I could find. And before my kids came home from school, I put the map up on the wall and I had five ah, dry erase markers for each kid. Mhm. And then I had my computer there and I said okay kids, this is the United States. I said do you want to go to every single state? And then I'm like let's, let's start searching online. Like what do you want to do in each one of those states? Like what's something cool that we could do in each one of those states? And now all of a sudden I didn't have to ask for their support because they were super fired up and excited to have the baddest ass summer vacation involved in their lives and they're involved in the journey. And then when I would go on a longer run I'D be like, hey son, grab your bike. Let's go on a. Come, come support me on this bike ride. And let's, let's go, let's go have some conversations and ride. So now they're part of the training process and they were teaching and educating all these things as we're doing it. So m. My, my family never felt like it was out of balance. They were part of this amazing thing. And then when we were going through each and every single state. Dude. My two oldest girls are selling shirts and they're, they're part of this thing and my dad's doing this and we're going to run the 5k together. And so we became this family project and adventure. They never felt we were criticized for like child abuse.
Speaker B: Sure.
Speaker A: You know, you're dragging your kids across the country. Did you ask any one of my kids? They had the most amazing time. You think my kid was, you think my son as an 8 year old was, uh, was mad that he was on Netflix in a documentary.
Speaker B: Right?
Speaker A: You think that's something he didn't want?
Speaker B: Pretty cool.
Speaker A: Tell his friends that. Dude, I'm, I'm in Netflix, guys.
Speaker B: Yeah.
Speaker A: Come hang out with me. You know, so it's just crazy. So to your point.
Speaker B: Yeah.
Speaker A: It's about communication. Mhm. It's about, uh, communicating and involving the team in what you're doing.
Speaker B: Love that.
Speaker A: And that became a huge thing for us. And my kids have played an incredible role in every part of what we've done. Your wife, nothing happens without, without this. In fact, I was just telling um, someone in the room prior to coming on that we just finished writing the screenplay.
Speaker B: Yeah.
Speaker A: But it's going to be from my wife's perspective.
Speaker B: Yeah, that's cool.
Speaker A: And it's really, really cool. It's going to be this strong female power role because a lot of people know my story and kind of what I went through, but she's the, she's the hero in all of this. None of this happens with it without her. And we cover some of it in the first book, Redefine Impossible and, and people get a glimpse of what was happening in the 50 and, and team members that, that didn't have the vision and quit and abandoned us. And she, she had to step up. She was like, no, this isn't James's dream. This is our dream. And, and I have to step up and do my part. And she ultimately ended up saving the, the 50. Um, because it was interesting because as we were those two years that we were caring for the Late, uh, the, the, the elderly woman, um, she was actually in school. She went back to school and with five kids got her psychology degree and so she wasn't involved in any of the preparation for the 50.
Speaker B: So has she figured you out?
Speaker A: Yeah, I think so.
Speaker B: Okay.
Speaker A: Um, but I had, I had made a promise to her and I said look, this is going to be an amazing summer vacation for you guys. I've got a team. I'm just going to do the Ironman every single day. You just take the kids to do something fun every single day. That got derailed real quick when chaos hit and she was like my role just changed and she had to step up and uh, and do it. So it ultimately I failed in communication leading into that which caused even more problems and chaos. Um, and so now we've learned that that skill set with our kids and with, with, with, with between her and I, communication has to be at a really all ah, time high.
Speaker B: Yeah.
Speaker A: And for us we communicated with our kids like it's going to be a fun adventure. This is what we're going to do. And these are the possible benefits to, to sacrificing these things. And thankfully all of them came to fruition. And my kids are just phenomenal kids because of being part of this journey. And I wouldn't, I wouldn't change a thing. Yeah, I wouldn't, I would never not give them a front row seat to everything we experience. The failures, the missteps, the pain, the agony, all of it was a gift to them. Especially as they're older now and they're navigating. And I can contrast them at their age now to their peers and where they are in life compared to some of the other ones that are struggling. They're head and shoulders above deep, deep life experiences. 100%.
Speaker B: I've got a four part structure that I use for any campaign that I'm going to be involved in. Um, and it's what I teach and tell me if this is similar to what you do or if you have any adjustments to it.
Speaker A: Sure.
Speaker B: So there's preparation phase and preparations. When you kind of clear the decks of when you're going to be doing your campaign, you get rid of obligations, somebody else is going to take care of that. You've got, you involve your family, you know, get them, get them involved, friends and family. You prepare everybody in your life that this is going to happen, this is happening on such and such a date. Yep. And then there's a, a pre launch phase which is where your team building, you're figuring out infrastructure, you're figuring out logistics, you're figuring out plans. You can kind of involve some people early. That might be part of it. Somebody might be biking with you, somebody might be helping with security or whatever. Um, and in my case, you start recruiting, you start building a team. But it's whisper campaign. It's like, hey, hey, hey, I'm going to do this thing to be part of it with me. So preparation one, pre launch two, then the actual campaign. And that's head down, all in, no distractions. You don't look to the right, to the left. You just pinpoint, do what you have to do, um, and what other people are not willing to do and which is most people. And then post campaign, post launch, and that is when you reset your body, reset your mind, and pick the next thing, whatever that next thing is. Um, so is that similar in structure?
Speaker A: Yeah, 100%. Ah, but with me, um, people watch phase three and then they move on to the next shiny object for phase four, which is arguably one of the hardest phases for us for sure in what we do. Because, you know, these, these all in campaigns are very physical, but they're extremely mental. Yeah. And our brains are so powerful, they protect us or they protect. My brain protected me from feeling the actual damage and trauma that I was doing. And in fact, I was in a lot of trouble post 100 mentally. Um, I went down, just spiraled.
Speaker B: So what did that look like?
Speaker A: Anxiety, depression, confusion. Um, I had actually broken my brain, um, just from trauma. I had a very severe bike accident on day 59. Y. Knocked unconscious, have multiple concussions. Um, in my career, that was a big one. But, um, I didn't tell anybody because I knew I had a goal and a, and a, and a finish line to Finish.
Speaker B: We had 41 left to do.
Speaker A: 41 left. I actually cracked my L5 in that accident. Had a bulging disc and so concussion, bulging disc. And nobody knew.
Speaker B: And, and still your ankle issue.
Speaker A: And, and I had incredible ankle and chin issues. I was literally at that point, I was waiting for the step, my leg was going to break. And so we were dealing with a ton of things. And then obviously we, we, we persevere. We push through, have the hero moment, and then everybody moves on.
Speaker B: There's no part in you that ever said, you know, what if I break my body, this is not worth it.
Speaker A: No, I never, we never felt that, that I was in danger of long term because I know how powerful the mind and the body are. And you can always repair. And so our, our, our Purpose. And our mission and our greater calling was to raise funds and awareness for people that are being sex trafficked.
Speaker B: Yeah.
Speaker A: And ultimately we ended up raising over a million.
Speaker B: Underground Railroad.
Speaker A: Underground railroad. Yes. We. We ended up raising over a million dollars that has gone on to free human beings. So my, the way that I was frameworking it was, okay, I know my suffering is going to end in 41 more days, but these individuals have no idea when their sufferings.
Speaker B: He had a higher purpose.
Speaker A: I had an insane higher purpose. Purpose.
Speaker B: Even though you'd are. I mean, here's, here's the thing that blew my mind. You'd already broke the record.
Speaker A: Yeah, but I. But I didn't finish what I started.
Speaker B: Yeah.
Speaker A: And that's how. That's. That's our number one rule in our house.
Speaker B: Yeah. It's so hard to. For me even like, you know, uh, so many people get comfortable in the network marketing space and they've already broken the record. They're already at the top, you know, rank in their company and they're like, we're not. I should be grateful.
Speaker A: Records. We're setting new standards.
Speaker B: Yeah. Say that again.
Speaker A: We're not breaking records. We're setting new standards. And so after the 100 happened and everybody moves on, I was in a lot of trouble because my brain, our brains are so powerful at protecting us. All of a sudden it let go and said, I'm going to show you. I'm going to reveal to you all the damage you've done.
Speaker B: Do you think it's similar? I heard like the astronauts that came back from the moon.
Speaker A: Yeah.
Speaker B: They had very severe emotional difficulty because where do you go from there?
Speaker A: Right. It's this huge letdown. And the other problem too is everything was so structured and structured. I knew exactly what I was doing every single day. And then you come out of it and you're like, and now what? Uh, like, where's the. What's the next target? And 200 didn't make sense. And one. You know, all these things didn't make sense. And so what do I do now? And so, in fact, my, my brain was stuck in fight or flight. I couldn't get to parasympathetic. And so every single day I was exhausted because my brain. Brain was just firing. And also my brain got trapped in that crash day and I lost sense of my surroundings and my equal equilibrium. My brain always thought I was crashing. And so my back is fused, but I still have back pain because I have this spatial awareness problem. And my brain got so used to sending the pain signals that it just was like, well, I'm just going to continue to send a pain signal even though I don't. It doesn't need to. It's our brains and our bodies and the way that they function and relate, uh, in relationship to each other is fascinating. It's allowed me to go down this like, biohacking route and anyways, it took me over three years to fully recover from the hundred, really to where I felt, felt normal again. I got very out of shape. I put on £30, I became lethargic.
Speaker B: And uh, you're, you're very out of shape as like 12% body fat. Is that what it is?
Speaker A: Come on, I've got some pictures that would shock you.
Speaker B: No, they wouldn't.
Speaker A: They, I promise you they would.
Speaker B: Whatever, bro.
Speaker A: Um, and so it was, it was an insane fight to go back. I had to go through to lots of intense therapy. I had to go to neurologist, rewire the neurological pathways of my brain, um, which I think is a gift. And if people recognize that our brains are malleable and our bodies are incredibly transformable and if we choose to make the sacrifices and do the work, you can be a different person. The person who you are today is a reflection of the decisions you made six months ago. So if you want to be a different person person, let's take your go all in challenge for the next whatever months and months and months and make the changes that you made. So six months from now you can look back and go, that was it. It was because of that commitment and the changes and the system that I followed to become the person. And then every six months you can go, I'm a better person.
Speaker B: Let me ask a couple questions about this because it's very interesting. Um, I work with and coach a lot of very top performers in the network marketing space. And they don't have a bike crash, but they'll have some form of trauma. You know, they go on a big run, the company lets them down. Company goes out of business.
Speaker A: Yeah.
Speaker B: Or they make a huge change to the compensation plan. Or half of their team leaves, joins another company and starts telling lies about them. They get stabbed in the back. And you went through this three years of wilderness after your big push. Yeah, some of them, many of them leave the profession. Not many, but some leave the profession at least for a season because they're so disillusioned. This was not worth it. You know, I did all this stuff and this is how I get repaid. Um, what I'm curious about and and the champions reframe and say, you know, hey, that's fine. That's, that's life. This is normal. In business, you get, we build and we rebuild. That's what we do. You know, um, that's what life is. Yeah, that's what life is. Knowing going through your 101 days and then having a three year kind of wilderness experience.
Speaker A: Yeah.
Speaker B: Um, having lived that now, what could you do differently so you wouldn't have that letdown that was so enormous if you ever did it again or something like it?
Speaker A: Yeah, um,
Speaker B: anything.
Speaker A: Yeah, I don't, I don't know because I mean, I lost my way longer than I needed to and I probably, it was probably a lot of ego involved and not getting the help that I needed to thinking I, I can, I can do this on my own. Like I'm, that you're tough. I'm tough.
Speaker B: I'm, I'm, don't tell me I have weakness.
Speaker A: Yeah. Don't tell me my brain's broken. You know what I mean? And, and so I, I think the thing I would have changed was, was especially as a male, I, I, I would have humbled myself earlier and went and seeked the, the help that I needed.
Speaker B: Like a, a, uh, um, um, Is it like a mental coach?
Speaker A: Is it a, it's, yeah. For, for me it was specifically people that had an understanding of how the brain worked.
Speaker B: Is it spiritual at all?
Speaker A: 100%.
Speaker B: Okay. Yeah.
Speaker A: Because a big question I get is, okay, are these challenges that you do, are they more physical, are they more mental? And I'm like, well, it's 100% of both.
Speaker B: Yeah.
Speaker A: And neither of them matter unless it's
Speaker B: under the bell of spirituality. Cracks me up when people say, oh, you know, uh, being a top level endurance athlete is 90% mental. Nope.
Speaker A: I mean, baloney. You, dude, if you're 300 pounds, yeah. You're the most mentally tough person on the planet. I don't care how tough you are mentally. You ain't dragging a 300 pound body through 140.6 miles a day for a quarter of a year. And also if you're the most physically fit person on the planet and you're just a mental dumpster fire.
Speaker B: Yeah.
Speaker A: You're also not going to do it. So the truth is you have to be 100 of both. And they complement each other.
Speaker B: Right.
Speaker A: And you're, both of them are dragging each other through it, but it doesn't matter unless you're under the umbrella of spirituality. And that's my personal experience.
Speaker B: And how did that manifest the umbrella of spirituality?
Speaker A: Yeah, I mean, just. I've never prayed so much in my life. I've never been so connected. I've never felt like I was being guided or lifted through those impossible moments. I never felt alone, even though I was by myself, um, in both in my head and in my heart and on the road. Um, but I was never alone. And just to have that, that level of. Of comfort and compassion, and I think that that's a gift for anybody that's struggling through life, is. Is you're not alone. And there's. I mean, that's why we named our book Iron Hope is because there's. There's always. There's always hope.
Speaker B: Yeah.
Speaker A: If you keep showing up, if you keep checking the boxes, if you keep the understanding and perspective that every day is a gift. You're good, man.
Speaker B: Yeah, I. I saw a coach. I can't remember which coach. A famous coach here in the United States. He talked about three different types of athletes. He said, first, first, uh, group are superior, gifted athletes with a superior attitude. Enjoy those. You're not going to get very many. Yeah, they're very, very, very rare. Second group are superior, unbelievable talent. Athletes with a bad attitude. Y. Uh, those are coach killers. Those will destroy a team. They'll destroy a coach. Their unmet potential will be the most frustrating part of your entire life, for sure. And then the third group are average athletes. Not superior, not amazing. Average athletes with a superior attitude and mindset. And those you win championships with, you know, you certain you take those that there are 80 or 90% of your team with, hopefully one or two that is a superior athlete with a superior attitude that you can win championships with.
Speaker A: And I was like, 100%.
Speaker B: I could relate to the, to the less than superior who can come in with an attitude like, like you did earlier on. You just strike me as if you say it's going to. You're going to do something. It's already done. It's just. You just have to add time.
Speaker A: Yeah, exactly.
Speaker B: And, and, well, and, and to, to
Speaker A: your point, uh, after the 50, everyone was like, they saw the headline. Right. They didn't see the work. And the two world records before that and all the groundwork in the foundation. And they were like, oh, that dude's different genetically. He has an advantage for why he did that. And, and they convinced me that I was different. And so I was like, I got to find out. I'm going to go get epigenetics. I'm going to get all these Tests
Speaker B: done and are you genetically different it at all?
Speaker A: I went and got the test done and I got the results back and I'm a below average white Canadian, but I've got a heart, I've got a belief system. I don't have a single genetic advantage that allowed me to do the things that I was able to do. I showed up and I outworked everybody and I gave it the time respect that it deserved and I came out on top.
Speaker B: H. I'm hm.
Speaker A: The fourth category. I'm the guy that, that's, that has zero talent. Zero.
Speaker B: Mhm.
Speaker A: And outworked and outlasted and outplayed.
Speaker B: So it's, it's. You're that third athlete.
Speaker A: Fourth.
Speaker B: Yeah. The one that's. Well, you didn't have zero talent. Come on.
Speaker A: I have zero genetic advantage.
Speaker B: Well, not a genetic advantage but I guess, I mean you take your mindset, put it to your, to your skill set and then just at time. Yeah.
Speaker A: I'll give you an example. I was a senior and there was this new kid that came up in wrestling and he was terrible. I'm talking no talent. Like the most awkward kid. Had two left feet, couldn't put string together, three moves together. I graduated, I go on, I start living my life. I come back to visit the team and I didn't recognize this kid. I didn't know who he was. And, and coach said hey, this is such and such. And I was like that kid just won the national championship and he went undefeated. And nobody would have ever said that that kid was done. But guess what? He didn't miss a single practice. He believed in himself. He was the first in, he was last out and just had a passion for it. And he ended up being the, the, the most valuable, talented, not talented, most valuable wrestler at the national championships that he won. And nobody would have ever said this kid would have done it. And so he's that fourth category where like zero talent but a ton of heart, a lot of work ethic and just, just pinpointed on what he wanted and he just kept doing it. It took the time, it took him four years. But he, he was the best.
Speaker B: So I, I'll tell you one quick story and then I, I've got a, a personal question for you. Uh, for me, you know, I, I've been looking at this as an opportunity for me to grow. So uh, what was interesting about me growing up before I found the network marketing space is I was average at everything. I was average, I'd love to play games, but never disciplined. Enough in order to be able to really be great at the games I was enough to play. So I played everything and I loved. You know I think there's two kinds of people. Gamers and hangar outers. People like just hanging around dude. Talking about nonsense. I don't understand those people.
Speaker A: Yeah.
Speaker B: If, if we're sitting down it's got to have a purpose of some sort. Fill me up or let me fill you up or whatever. Let's, let's learn something. So I didn't understand formal education. Bottom 10% of my class.
Speaker A: I don't know. I don't know how I got out of high school.
Speaker B: Right. 1.7 GPA.
Speaker A: Get me out of here, dude. Uh, I think they just let me graduate because I was an outstanding wrestler. Legit. I look at my stuff and I'm like uh, how.
Speaker B: Yeah.
Speaker A: Ah, thank you. Whoever it was that signed the piece of paper that got me outta high
Speaker B: school, I was the same. You know, when everybody walked across the stage to get their diplomas they got in this little packet thing. I got the packet but the diploma wasn't in there yet because they hadn't decided if they're going to let me go or not.
Speaker A: There you go.
Speaker B: So they said I'll let the world take them. Then I proceeded to have 18 jobs by the time I'm 23 years old. You know. So uh, I didn't get any traction at all. And then I found the network market space and I started to get traction. But it wasn't until I did that big 90 day run that I broke out of average. That that all in moment. I thought I'd made a lot of those decisions in the first three years that I was building but I didn't really sure hoping that the business would make up for my lack of.
Speaker A: There's some rationalizations and justifications in a million times.
Speaker B: Yeah, a million times.
Speaker A: But we don't think it because. Because we nailed it five out of the seven days.
Speaker B: Yes.
Speaker A: And it's those two days that completely derail you.
Speaker B: Yes. So I finally did that and then I learned about compound interest on my own self. I learned about getting a little bit better every day. I learned about plan to review and the scientific method of every aspect of my life. I'll plan to review this conversation, everything, you know, made a plan for it. Doing it now. We'll review it later. How can I do it better the next time? All this stuff. How can I give value to this guy in some way as he's building his brand? You know there's got to be something that I could do there. Um, so it's fascinating to me that, you know, coming from, nobody expected me to, to win. Especially I've been in, I was in the profession for three and a half years. They're looking at me like, nah, uh, I don't think he's got it. He's shown us who he is. And I hadn't yet it was in me, but I hadn't done it right. And once I did it, I became somebody. And it's just that, that built so much confidence for me to start taking more and more and more and more risks. Um, I already had it built in to not care what people thought. Thought because nobody thought anything good for me anyway. You know, that was a gift. Yeah. 100. All right, so now I have to ask a personal trainer question.
Speaker A: Here we go.
Speaker B: I'm 61 years old. I am, um, um, about 19 or 20 body fat.
Speaker A: Okay.
Speaker B: Okay. Two years ago I was 34 body fat.
Speaker A: Congrats.
Speaker B: I've added about 20 pounds of muscle in that period of time. Last two years. And my cardiovascular strength is not amazing. I did okay getting in the gym to lift. Uh, not as much with the cardio. I think for me getting under 15 body fat is like my obsessive goal. Or at least it's my target.
Speaker A: Okay.
Speaker B: What's the, the best way for me to get there? Be as fit as possible. Um, and lean as possible so I can live stronger, longer.
Speaker A: Fit and lean are two different things.
Speaker B: I, I want to, I'd like to be both. I'd like to have a general fitness. I'd like to be reasonably strong. I don't need to, uh, I want to be strong just to be able to live a better life.
Speaker A: Sure.
Speaker B: And I want to be lean because I think it's going to be good for my body. Um, if you could force me to do something that I could do and would get me to my results. Mhm. Um, I will say where I struggle the most is nutrition.
Speaker A: Sure.
Speaker B: Because I'll be going, doing, go. Good, good, good, good, good. My brain will leave my body. I'll eat something, I'll feel bad about it and say tomorrow I won't do that anymore. And I just repeat that over and over and over. I'm usually a boss until about 6pm sure. Absolute boss during the day. And then there's a sneaky 7 or 800 calories, um, that kick in after that. Seriously. So I mean like it's healthy calories,
Speaker A: but it's, it's like it doesn't matter what kind of calories.
Speaker B: Yeah. But uh, uh, like I say so I'm just being honest with you here. So. So what, what program would you put me on in order to be able to get me where I needed to go?
Speaker A: In your, in your network marketing business and in your all in phase, did m you track your inputs and your outputs?
Speaker B: Um, loosely really.
Speaker A: And you were still successful?
Speaker B: Well I, it was just everything I had to do. I just literally turned my brain off.
Speaker A: Yeah.
Speaker B: And I say I'm gonna talk to as many people as I can during these 16 hours. Uh and wherever that leads me I will go. But I'm literally not going to do anything that isn't income producing activity.
Speaker A: Great.
Speaker B: Um. None. Zero.
Speaker A: Okay.
Speaker B: So that I didn't count how many. I just like I'm going to do those six. Uh, it was more about the hours and, and the type of tasks than it was how many tasks.
Speaker A: So you had. You'd set up some non negotiables for yourself.
Speaker B: It was really the 16 hours and then learning to only do my business and turn the rest of the world off.
Speaker A: Okay. So you can take that exact same principle and put parameters around yourself and say I'm only eating during this window. So m. It's like intermittent fasting, right?
Speaker B: Yep.
Speaker A: So like if you were to say after 7pm it's a non negotiable. I'm not eating it.
Speaker B: No food. Yeah.
Speaker A: No food. It's a non negotiable.
Speaker B: That. Would you recommend something like that? Oh.
Speaker A: 100. Yeah. You have to give your body time to reset. So the biggest thing is anybody that. And this is a business and entrepreneur kind of audience I believe. Yeah. 100 and so nobody's running their or should be running their business to where they don't know. Dollars out, dollars in. And if you had an age where you're planning for a retirement, you're probably very disciplined and have a system in place to set that up and you know your metrics and what's coming in up. But for some reason with our health we don't, we don't track metrics. We, we wing it. Right. There's no system in place. I'm going to give you a challenge. For the next 30 days. Nothing can go in your body without putting it into my fitness pal tracking app. Nothing. If it goes into you, you just have to record it. So don't, don't even change what you're doing. This is going to be an education process for you. Don't change anything. Just legit and honestly track what goes in your body. Now you have a baseline and a knowledge about what's coming in.
Speaker B: Mhm.
Speaker A: And most.
Speaker B: My Fitness Pal is the tracking.
Speaker A: My Fitness Pal. And it's free. There's a free version and then there's a paid version. You can do it with the free version. Anything that you, you can scan bars on packages, you can. I weigh all my food. I know how many fats, how many carbs, how many proteins I get. In fact, I've created something that I'm actually releasing in the next two weeks. It's going to be free for everybody. And it tracks exactly to you, specifically how many calories you're burning based on the workouts that you're doing. And then using my Fitness Pal as a tool to track everything that's going in.
Speaker B: What's it called?
Speaker A: My. My thing.
Speaker B: Yeah.
Speaker A: Lock in 365.
Speaker B: Okay. And I'm going to be part of
Speaker A: the beta, if you will.
Speaker B: All right, cool.
Speaker A: We're looking right now. Next week we're going to say first hundred people that need to lose £20.
Speaker B: Yeah, it's totally free.
Speaker A: We're going to coach you 100% through it. In, um, fact, we're going to make it free for everybody forever. But I need 100 people to beta test.
Speaker B: Right.
Speaker A: The next 30 days for you is just going to be an education for you. Because most people have no idea, zero concept of how many calories are in whatever they're eating.
Speaker B: Right.
Speaker A: They'll just go and they'll grab a handful of nuts. So they're at the event and they'll grab a protein bar and they eat. And that, uh, protein bar is 220 calories. And they do that three times and that's 660 calories. All of a sudden you're at a surplus. And I don't care what anybody says, it's calories in and calories out. When you're starting.
Speaker B: Yeah.
Speaker A: And you, in order to lose weight, you have to be in a deficit. It's just flat out science. You have to be in a deficit to lose weight. As you progress and your knowledge and education becomes greater and now the quality of those calories, and now we're talking about health, that becomes, that becomes crucial. And it matters. Right? Because now, uh, now what we eat turns into performance and how we feel.
Speaker B: Right.
Speaker A: So there's a difference between educating yourself and understanding what a calorie is and how much it is and what it is that we're eating and how much of it is. And Then turning now that the next evolution into that is the type that we're eating. And so I need you to fully go all in and understand how many calories you're eating. And then you're going to break down how many of those calories fall into fats, proteins and carbs.
Speaker B: Yeah. Figure out the macros.
Speaker A: Figure out the macros. Macros are king. And you're going to quickly realize, oh, that's why I'm sitting at this and that's why I keep going up and down because of those 600 extra calories that are happening in between. So a parameter that I would give you is look, you're going to go on a 14 hour fast every single day.
Speaker B: Mhm.
Speaker A: Which means you're going to stop eating at 7pm and you're not going to start eating until 9am and if you do that, it gives your body a system to relax to, to reset. And then you're going to start tracking everything that you eat from 9am to 7pm and now we're going to start to educate ourselves as to what we're actually consuming. And now you're going to start turning it into a system and then it becomes inputs and outputs. I want to eat more food. Great. You got to move more. You have to earn that consumption.
Speaker B: Right.
Speaker A: And here's the gift of life. Every single day you wake up and you get a new economy, right. Of food that you can eat. And then you, you're going to start to realize what foods are more beneficial, more satiating, more healthy because you could go that, that's what's great about macros. You can eat anything you want, but it's got to fall inside the parameters. Right. So I'm not, you can go eat cheesecake, but you're going to quickly realize that that piece of cheesecake is 400 calories and you're going to be hungry in 30 minutes.
Speaker B: Mhm.
Speaker A: Or you can eat some real food. And that is a monster plate of 400 calories. And you're going to be really satiated for a long time. You're going to start to feel better, you're going to sleep better, all these things are happening. Your hormones are going to start to fall into place. And so that's my challenge to you and that's the path to you to get to that goal that you want to achieve. Download my Fitness pal and just start to track whatever you're eating. Non negotiable. You're done eating at 7pm yeah.
Speaker B: Ah, I can do, I can do that. And the track, if I'm honest, uh, it comes in. Most people wing it. I've. I wing my whole life.
Speaker A: Yeah.
Speaker B: I wing trainings. I mean, sometimes I have to put together presentations, but I normally don't. Uh, and that's, it's kind of worked out, you know, like I can't tell you how much money I have in the bank because other people manage that. I can't tell you what I'm. Where I'm speaking. Yeah, but next week. Because other people manage.
Speaker A: But nobody else is going to manage your health house.
Speaker B: I know.
Speaker A: Well, nobody else is going to manage your house.
Speaker B: No.
Speaker A: Um, unless. Unless you want me to. Unless you want to pay me to follow you around.
Speaker B: Come on, move in.
Speaker A: I got an extra room right here. I'll spoon feed you. Here's a, here's a question I have for you.
Speaker B: Yeah.
Speaker A: Have you ever seen an out of shape, fat, lazy thoroughbred racehorse?
Speaker B: Well, I, I was one until like, uh.
Speaker A: No, an actual. No, I'm a horse.
Speaker B: I know I was one for like until like 3 years ago when I said enough is enough. Yeah, I got to start making a change and made a, a dramatic change. But um, I was one of those. And it, and, and the, the disconnect always bothered me. You know, I can't be the person that I say that I am and be. Have this body represent me, you know, So I created accountability structures and projects and this and that and little, little progress here. And then, you know, in between those projects, I'd lose some, you, some traction.
Speaker A: I'm going to push back on you a little bit.
Speaker B: All right, thanks.
Speaker A: You're good.
Speaker B: Yeah.
Speaker A: Trying to be great. Yes, everybody can be good. Yes, few people can be great.
Speaker B: No, I get it.
Speaker A: And in order to be great, you have to be meticulous in what you're doing. You have to know your inputs and your outputs. So you just got to wake up and go on, are we good or great today?
Speaker B: What should my macros be? I'm, I'm 210 right now. 5 11. Um, so that's about 160 pounds of lean muscle. Yeah.
Speaker A: So that's just going to be a process that we go through on the onboarding with the lock in 365, it'll ask you five real simple step questions and by the end of it it's going to tell you exact tdee, which is your total daily energy expenditure. And that's going to be your baseline. And then if so we take that TDEE and we. And we minus out 500 calories. That puts you into your deficit. So now your goal or your baseline every single day is your TDEE minus 500 calories. And now when you move and exercise you get credit.
Speaker B: Mhm.
Speaker A: And you can add back in 50% of that credit that you earned. So it's checks and balances.
Speaker B: So 50% of whatever you burn calories you can eat.
Speaker A: Let's say you burned 400 calories in that workout. You can add 200 back in. So let's say your TDEE is um, 2000 calories. That's what it takes energy wise for you just to exist.
Speaker B: Yep.
Speaker A: We're going to negative 500 calories to put you at a deficit so you can lose weight. So now you got 1500 calories. That's all you can eat today. So now you've got an economy. And now you can choose how you spend your money.
Speaker B: Mhm.
Speaker A: Quote unquote your money.
Speaker B: One pint of ice cream or, or actual food or.
Speaker A: Exactly. And then let's say you're like man, I'm really hungry. I should go work out for an hour. Which you should anyways for your health. And let's say you burn 600 calories, you get to add back in 300. So now you're going for 1500 to 800 calories. 1800 California calories. Y and that, that's your non negotiable. That's what it is.
Speaker B: Burn a thousand calories, you can get 500.
Speaker A: Get 500 back.
Speaker B: Y I was always like if you burn a thousand, you get a TH000 back. No. Because you're still going to be at that 500 deficit. Right.
Speaker A: It doesn't work that way.
Speaker B: Doesn't huh?
Speaker A: No.
Speaker B: Oh, see that's uh. I'm learning something.
Speaker A: Yeah.
Speaker B: All right. You get the last one.
Speaker A: Wait, are you going to accept my challenge?
Speaker B: I accept. I accept. I'm in. I'm in. I'm in.
Speaker A: Let's go.
Speaker B: I'm going to be, I'm going to be the beta.
Speaker A: You know you're going to return and report.
Speaker B: Yeah.
Speaker A: And you're going to hold them accountable, girl.
Speaker B: All right.
Speaker A: Here we go.
Speaker B: And I got, I got to. I have to train my cardiovascular health more than I do. That is another major, major goal.
Speaker A: So cardiovascular health becomes a byproduct of just showing up and doing the work.
Speaker B: Yep.
Speaker A: Number uh, one thing that most Americans should be doing is well one anybody that's at the beginning of the journey. You can literally change your life by tracking your inputs and outputs and food and just going On a walk every single day. If you did that, you will lose weight. Step number two, next level. If we're gamifying it, going to another level. Strength training is the next important thing. Science has proven it later in life. The more lean muscle mass you have, the more lifestyle you can have, the more longevity you're going to have. There's a great documentary on Netflix called Blue Zones. And they. It's the highest concentration of centurions, people that lived over 100. And they kind of compared these regions that were very different from each other and was trying to find a commonality. One of the commonalities between all of those was movement and working physically your entire life, and that leads to sustainability. So in a our very comfortable lifestyle, that means we have to conjure it up sometimes because we're not in the work in fields or things like that. Strength training. Strength trains are one of the most important things you can do. Then we can add in cardio. So at anybody's beginning journey, track your inputs, your outputs, and just go for walks.
Speaker B: Yeah.
Speaker A: That will change your life. Then add in strength training. Then add in strength training and cardio session. Right now you're talking about an entire package.
Speaker B: Go all in. Get out of balance. Change your relationship with hard things.
Speaker A: Win the conversations with yourself.
Speaker B: Win the conversations with yourself. Beat that bully in your brain.
Speaker A: No, love the bully.
Speaker B: Love the bully.
Speaker A: Yeah, he's your buddy. All, uh, Right. He's letting you know that you're showing up.
Speaker B: Yeah, he's, he's kind of a.
Speaker A: Learn how to, uh, communicate.
Speaker B: An alternate coach. Yeah, kind of.
Speaker A: He's letting you know when you're showing up. And then you have to have this skill set to, to silence the bully and keep moving forward.
Speaker B: Like.
Speaker A: Yeah, hey, thank you. I appreciate you letting me know I'm doing something hard. Now shut the hell up.
Speaker B: Yeah, I got work to do. Right, Right. Um, this is all great and I really appreciate you coming in. I know. I'm glad you swung through Vegas. If you swing through again, uh, let's have another conversation to talk about the next journey or the next book or the next film that you have coming out or the next app or anything else. I'll make sure everybody has everything that you mentioned in the show. Notes and ways to be able to connect with you, uh, whether, whether you want to speak and you do a lot of speaking.
Speaker A: Yes, it's full time.
Speaker B: Yeah.
Speaker A: I do over 70 events a year.
Speaker B: 70 events a year. So I think you'd be great coming and speaking for any organization. Thanks for coming and chatting with us.
Speaker A: Appreciate you.
Speaker B: I appreciate it. So that's my conversation with James Lawrence, the Iron Cowboy. Listen, go check out what he has in the show notes. Find out what he does. I would highly recommend you watching the documentary, uh, Conquer. It's called that you can look him up. The Iron Cowboy documentary about his hundred, uh, Ironmans in 100 days. I've, I've watched both of them. The other one is the Iron Cowboy. It's about the 50 Ironman competitions in 50 states over the course of 50 days. So logistically and physically amazing. So many great lessons in this, uh, episode. If you know somebody who's ready to kind of challenge themselves. He challenged me, uh, which is great. I love being challenged and I'm challenging you. Number one, what's the next big thing
Speaker A: you're going to do?
Speaker B: Number two, how are you going to approach difficult tasks as you move forward in the future? Those really, really matter. So if you know somebody that needs to hear this message, might be challenged by it, make sure you forward this to them, pay it forward. I think we can all work together in order to become better. Okay? So go out there, be tough, set higher standards, and, uh, I'll see you next time.
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