The Excellence Project with Eric Worre · 2025-04-15 · 1h 50m
In this inspiring episode of The Excellence Project, Eric Worre talks with James Lawrence, "The Iron Cowboy," who completed 100 Ironman triathlons in 100 days. James shares how he went from an average Canadian athlete to a world-record holder and global speaker, revealing the mindset, discipline, and family support behind his success. Their conversation explores how these principles can help entrepreneurs boost consistency and results. TimeStamps [00:00:00] - Introduction and World Records - Eric introduces James Lawrence and they discuss his previous world records, including the 50 Ironman races in 50 states in 50 days challenge. [00:05:08] - The Wrestling Foundation - James explains how his background in wrestling built the mental toughness and accountability that became crucial for his later achievements. [00:13:00] - Early Athletic Career - Discussion of James' diverse sports background and how his wrestling coach recognized his work ethic would compensate for average natural talent. [00:17:52] - Entrepreneurial Beginnings - James shares how his grandmother's success in network marketing influenced his entrepreneurial mindset from an early age.
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