The Engine · 2025-11-17 · 43 min
Welcome to The Engine Founders' Stories Podcast. Host Donna Owen sits down with Chris Silvestri , a Conversion Copywriter and Founder of Conversion Alchemy , a company helping B2B SaaS businesses grow through customer-focused messaging. Chris shares how he moved from industrial automation in Italy to building a lean and profitable business in the UK. With a background in software engineering and a passion for psychology, design, and user research, Chris explains how he blends these skills to craft copy that converts. He also talks about life outside work, from music and fitness to staying disciplined without losing creativity. In this episode, Chris shares his journey from working in industrial automation in Italy to founding Conversion Alchemy, a company helping B2B SaaS brands improve their messaging and copy. He talks about how his background in software engineering, user experience, and psychology led him to develop a method that turns customer research into powerful copy. Chris also explains why most companies overlook key messaging problems and how he helps them fix those issues from the ground up.
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