Turning store experiences into digital revenue: Lessons from Eataly

Episode notes

Lauren Lavey, former VP of Digital Strategy and Omnichannel at Eataly North America, shares how brands built on physical experiences can translate that into ecommerce. She explains why digital fundamentals like speed and navigation are non-negotiable, how gifting shaped Eataly’s D2C strategy, and how digital can extend customer relationships far beyond a store visit. The conversation explores the operational, experiential, and strategic layers required to build a true omnichannel business. What You’ll Learn Why digital fundamentals matter more than brand storytelling in ecommerce How physical retail experiences translate differently online Why gifting can shape an entire ecommerce strategy How to extend customer relationships beyond in-store visits The role of customer feedback in improving digital journeys Why global tech standardization must balance local execution How AI supports ecommerce operations without replacing human oversight Watch the full episode here: Want to uncover hidden friction and convert more revenue? Click to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.