Lessons from Ribble Cycles on fixing bugs, improving speed, and optimizing journeys

Episode notes

Matthew Lawson, CDO at Ribble Cycles shares how his team approached ecommerce performance over several years. He explains how identifying hidden technical issues led to measurable gains in conversion. This systematically improved site speed to reach industry leading performance. Journey insights helped improve key landing pages during high traffic periods. The conversation explores how ecommerce teams can build the right operational foundation before layering on experimentation, personalization, and segmentation.