Cracking the 15% ceiling: How GlassesUSA is pushing eyewear into the digital future

Episode notes

Guy Haimovitch, Chief Product Officer at GlassesUSA.com, unpacks the technology, operations, and regulatory shifts reshaping a category where accuracy, personalization, and confidence are non-negotiable. Guy explains why eyewear has stubbornly remained at 15% online penetration, and what it actually takes to break through that ceiling. This conversation spans everything from AI-driven prescription scanning to omnichannel experimentation, revealing how GlassesUSA.com is removing friction from every stage of the customer journey. For companies exploring omnichannel strategy, Guy reframes physical retail not as a revenue driver, but as a constant feedback engine for digital optimization. By testing virtual try-on experiences, NFC-enabled reviews, and in-store UX flows, GlassesUSA.com creates insights that improve online performance at scale. So, if you work in ecommerce, personalization, or operational scaling, this episode offers a blueprint for bringing a unique product category to the digital sphere.