The Ecommerce Roadmap · 2026-06-16 · 38 min
What if you woke up one morning, checked your stats, and realized your sales were up 521%...without running a single ad? That's exactly what happened to Wendy Mitchell, a botanical artist who went from relying on festival sales to pay her bills, to building real online sales from her studio in Colorado. Today she's walking us through exactly what she did - and trust me, you can do this too. Here's what you can do to start now: Send more email…way more than you think you should. If you're only emailing once a month, your list forgets you exist. More emails = more people back to your store = more sales. Launch your collection like an event, not an afterthought. Build a runway for your launch, create urgency, and make your buyers feel like VIPs. ️ Find your best-selling product and double down on it. Stop spreading yourself thin and put your energy behind what's already working. If the art fair grind has got you second-guessing whether you're even cut out for business, you can't afford to miss this one.
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