
The Ecommerce Roadmap · 2026-05-26 · 30 min
If you've ever run an ad campaign on Facebook or Instagram, and walked away feeling like it would have been more productive to just light that money on fire…I have really, really good news for you. You're wrong! This week on the blog and podcast I'm chatting with our social media coach Melissa Davies to talk about all things Meta ads. Listen in and learn: Why "purchase" ads are wrong for most store owners How to build an audience of the right people on just $5 per day, and then leverage that audience to fuel your ads Why your "failed" campaigns weren't failures at all The "hack" Melissa swears by to acquire customers at a price you can afford You really do not want to miss this one, it completely blows the lid off of how a Meta ads strategy is so essential to your business you can almost think of it like rent. RELATED LINKS: Get on the Inner Circle waitlist: Here's When You're Ready To Run Purchase Ads The 'Marketing First' Strategy That Grew This Business to 4.6M Views The Most Powerful Marketing Activity - Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way.