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323: Why you're not getting Sales - it's NOT your Conversion Rate

The Ecommerce Roadmap · 2026-06-09 · 38 min

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Episode notes

"What's wrong with my website?" If we had a nickel for every time we heard this question… And it's heartbreaking, because even without seeing your website I can tell you, that's not the reason folks aren't buying. It's something a lot simpler, and a lot more fixable. In this episode I'm talking with Inner Circle coach Melissa about why there is more to your conversion rate that meets the eye, and what you can do right now to get your register ringing. Listen in and learn: Whether or not your conversion rate is normal (for your niche) Why your "viral moment" felt like a flop The REAL numbers you should be focusing on How to use paid ads to complement, not compensate for, your marketing Stop tweaking your button colors and asking strangers for feedback, this episode is guaranteed to get you back on track fast. RELATED LINKS Do you have the right traffic? Take these 5 steps and find out. How Raquel generated 900 leads a week (and what happened next). The 'Marketing First' Strategy That Grew This Business to 4.6M Views The thing everyone forgets about Conversion - Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way.

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