The eCommerce Maven Podcast · 2026-04-18 · 22 min
In almost every coaching call I do with product founders, I find the same problem: underpricing. In this episode of the eCommerce Maven Podcast, I share the exact pricing framework I've used to build a profitable product brand over 14 years - so you can stop guessing and start pricing with confidence. You'll learn: The Bottoms-Up Pricing Method (and every cost most founders miss) How to use collection strategy to set smart price points The 75% gross margin target - and why it matters The Four Quarter Accounting Method for a healthy P&L How to handle price increases without losing customers Your price is probably too low. Let's fix that. Show Notes: Work with me: Instagram: @kristisoomer
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