The eCommerce Maven Podcast · 2026-03-28 · 25 min
Fourteen years. Nearly $3M in revenue. And a whole lot of lessons learned the hard way. In this episode, I'm getting personal and sharing the five things I wish someone had told me before I launched Encircled - from the cash flow mistake that almost broke us during a growth period, to the PR agency I hired too soon, to the mindset shift that changed everything about how I show up as a founder. Whether you're pre-launch or in the early stages of building your product-based business, this one's for you. We cover: Why cash flow and profit are NOT the same thing (and how to get a handle on both from day one) The agency mistake I made early on - and what to do instead Why your mindset is literally the ceiling of your business Why hitting your next milestone won't make things easier - just different How to be your own best boss instead of your own worst one Links + resources mentioned in this episode are in the show notes at Ready to stop figuring it out alone? I have a couple of spots open for pre-launch and early stage founders who want someone in their corner.
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